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Quick Response, or QR, codes are gaining in popularity in America. More and more people have camera phones that connect to the Internet, so they can easily scan a QR code and receive its content. QR codes are a good supplemental aspect of your marketing campaign. Not everyone responds well to QR codes, so you shouldn’t rely on them solely. A QR code should add something additional to your marketing. It should link to content that is informative or entertaining, and something that your will enhance your customer’s experience. This type of marketing can bring in big business if done effectively. Here are some ways to incorporate QR codes in marketing for your small business.

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When you’re in the stages of developing your website and marketing it, one of the more important choices that you have to make is choosing a reliable internet SEO hosting company. The reason for why SEO hosting is becoming more and more popular has to do with the fact that companies which rely on their websites want to increase efficiency and productivity.

So what exactly is SEO hosting? Although it may sound complicated and difficult to understand, SEO hosting is simply the process of IP hosting on multiple web addresses. SEO hosting has become indispensable to companies that have a number of a number of websites and web addresses.
Every computer on the internet and server that hosts websites has an IP address. An IP address is composed of numbers which are separated by dots and looks something like this: 67.45.123.87

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When looking to increase the number of visitors your website receives, constructing an effective link building strategy can be the first successful step towards an overall improvement in inbound traffic. A well planned link building campaign can also be a fantastic contribution when looking to increase your website’s ranking in Google, Bing and Yahoo! As search engines are our first port of call when navigating towards new content, it’s critical that search engines recognize your website above others when users enter search queries that relate directly to your niche.

When search engine users are presented with pages of results, the likelihood of them scouring through pages to find your website listed on page 7 is very unlikely. This is why gaining as many links from popular websites within the same of a closely related niche gives your websites a lot of credibility when search engines value it.

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Facebook advertising is something that can really increase your subscriber signups, leads, orders and readership. As such, it is something that many businesses have embraced. This is even more important as Google Adwords has become more and more restrictive to companies who want to deal with paid online advertising.

If you are going to use Facebook advertising then there are some things that you can do to really ramp up your effectiveness:

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Why You Can't Ignore Schema.org

As the Internet grows, so does the need for organization and better search engine results. Internet users expect to be able to use their favorite search engine to find relevant content without wading through sites that have little or nothing to do with their search terms. Schema.org provides tools for web developers to help search engines recognize information on web pages and catalog that information so it is easier to find for top search engines like Google, Yahoo and Bing.

When you type a search query into a search engine, you expect to find highly relevant sites at the top of the results page. As you know, this isn't always the case. Google and other search engines are constantly changing and tweaking their algorithms to determine rank, and they are still looking for more ways to make search results more relevant and consistent. Schema.org benefits both web developers and search engines by making it easier for engines to determine the relevancy of each page and site.

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I was working hard to increase the position of my website in the search engines using all the best SEO techniques that I was aware of. Admittedly I knew very little about optimization and relied upon what I had researched on the Internet.  As a small business I thought that I could manage my online marketing well enough to get ahead of the local competition.

I tried various activities such as creating articles and submitting them to various article directories, writing guest blogs to be placed on various sites, adding links to my social media accounts and adding a blog to my site. As you can imagine this took a lot of time to manage and I was able to grow a little, but it was not delivering the high impact I was after; which is why more businesses like mine are turning to SEO providers.

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Loyalty is a funny sort of word. We are loyal to our friends and we are loyal to our partners and family. Sometimes we even feel a certain level of loyalty to a store or website that carries out favorite items and the best prices. Some stores offer loyalty reward points to get us to buy even more and save even more. Yet, on the whole, what does loyalty count for?

Perhaps you might consider your home/cell phone company, your credit card company, your bank or your mortgage company. How loyal do you feel toward them? How loyal do you think they are toward you? Are they quick to notify you of any special offers that are usually aimed at “brand new customers only” or do you have to call them and threaten to change to another company in order to get a deal from them?

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In the past, businesses relied on referrals more than they relied on advertising. A certain local establishment can be a town landmark yet does not employ any kind of marketing campaign because it has excellent word-of-mouth. Presently, there are so many marketing strategies aside from referrals which any small business can employ. However, the power of referrals is still going strong, making it a must for local businesses.

Unless your customer is that happy with your services, you cannot expect them to refer you to their friends and family without you motivating them first. This is why most local businesses have a referral program wherein they reward customers for their referrals. The idea of giving out incentives will usually mean that a business has to spend money in order to make money. But if this strategy is carried out wisely, business owners need not worry about throwing cash into the drain.

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More and more Americans today dream of shedding their nine to five lifestyle for an exciting freelancing job. You may find yourself wondering how these people get so bold, how do they find the jobs or meet the deadlines? How do freelancers make it work? It can be terrifyingly uncertain to leave the security of a full time job and make the leap to freelance business without first knowing a thing or two about how to get started.

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I am guessing we have all head the phrase “would you like fries with that”. This is upselling in its most basic form, but it works.  The idea of upselling has been practiced and perfected by many of the largest online retailers, from Amazon’s soft selling techniques through amazon prime to the many online stores that make it easy to reorder, increasing customer loyalty. Done right it can drastically increase your sites revenue and here are some tips to perfect it.