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All Posts Term: Online Marketing
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Beginning a Successful Link Building Campaign

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When looking to increase the number of visitors your website receives, constructing an effective link building strategy can be the first successful step towards an overall improvement in inbound traffic. A well planned link building campaign can also be a fantastic contribution when looking to increase your website’s ranking in Google, Bing and Yahoo! As search engines are our first port of call when navigating towards new content, it’s critical that search engines recognize your website above others when users enter search queries that relate directly to your niche.

When search engine users are presented with pages of results, the likelihood of them scouring through pages to find your website listed on page 7 is very unlikely. This is why gaining as many links from popular websites within the same of a closely related niche gives your websites a lot of credibility when search engines value it.

5 Vital Tips for Facebook Advertising

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Facebook advertising is something that can really increase your subscriber signups, leads, orders and readership. As such, it is something that many businesses have embraced. This is even more important as Google Adwords has become more and more restrictive to companies who want to deal with paid online advertising.

If you are going to use Facebook advertising then there are some things that you can do to really ramp up your effectiveness:

Schema.org Doesn't Matter?! Think Again

a chart to describe the search engine market

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Why You Can't Ignore Schema.org

As the Internet grows, so does the need for organization and better search engine results. Internet users expect to be able to use their favorite search engine to find relevant content without wading through sites that have little or nothing to do with their search terms. Schema.org provides tools for web developers to help search engines recognize information on web pages and catalog that information so it is easier to find for top search engines like Google, Yahoo and Bing.

When you type a search query into a search engine, you expect to find highly relevant sites at the top of the results page. As you know, this isn't always the case. Google and other search engines are constantly changing and tweaking their algorithms to determine rank, and they are still looking for more ways to make search results more relevant and consistent. Schema.org benefits both web developers and search engines by making it easier for engines to determine the relevancy of each page and site.

Is Your Website the Thorn in the Side of Your SEO Campaign?

Your Website Is One Among Millions

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I was working hard to increase the position of my website in the search engines using all the best SEO techniques that I was aware of. Admittedly I knew very little about optimization and relied upon what I had researched on the Internet.  As a small business I thought that I could manage my online marketing well enough to get ahead of the local competition.

I tried various activities such as creating articles and submitting them to various article directories, writing guest blogs to be placed on various sites, adding links to my social media accounts and adding a blog to my site. As you can imagine this took a lot of time to manage and I was able to grow a little, but it was not delivering the high impact I was after; which is why more businesses like mine are turning to SEO providers.

Loyalty, Is It Gone or Just Harder to Earn?

what's in my wallet

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Loyalty is a funny sort of word. We are loyal to our friends and we are loyal to our partners and family. Sometimes we even feel a certain level of loyalty to a store or website that carries out favorite items and the best prices. Some stores offer loyalty reward points to get us to buy even more and save even more. Yet, on the whole, what does loyalty count for?

Perhaps you might consider your home/cell phone company, your credit card company, your bank or your mortgage company. How loyal do you feel toward them? How loyal do you think they are toward you? Are they quick to notify you of any special offers that are usually aimed at “brand new customers only” or do you have to call them and threaten to change to another company in order to get a deal from them?

Three Creative Referral Strategies for Small Businesses

Wordle Cloud of the Internet Marketing Blog - ...

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In the past, businesses relied on referrals more than they relied on advertising. A certain local establishment can be a town landmark yet does not employ any kind of marketing campaign because it has excellent word-of-mouth. Presently, there are so many marketing strategies aside from referrals which any small business can employ. However, the power of referrals is still going strong, making it a must for local businesses.

Unless your customer is that happy with your services, you cannot expect them to refer you to their friends and family without you motivating them first. This is why most local businesses have a referral program wherein they reward customers for their referrals. The idea of giving out incentives will usually mean that a business has to spend money in order to make money. But if this strategy is carried out wisely, business owners need not worry about throwing cash into the drain.

Making your Dream Of Freelancing a Viable Reality

2005 unemployment rates of persons 25 and up, ...

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More and more Americans today dream of shedding their nine to five lifestyle for an exciting freelancing job. You may find yourself wondering how these people get so bold, how do they find the jobs or meet the deadlines? How do freelancers make it work? It can be terrifyingly uncertain to leave the security of a full time job and make the leap to freelance business without first knowing a thing or two about how to get started.

Best Practices When Up Selling

Image representing Amazon as depicted in Crunc...

Image via CrunchBase

I am guessing we have all head the phrase “would you like fries with that”. This is upselling in its most basic form, but it works.  The idea of upselling has been practiced and perfected by many of the largest online retailers, from Amazon’s soft selling techniques through amazon prime to the many online stores that make it easy to reorder, increasing customer loyalty. Done right it can drastically increase your sites revenue and here are some tips to perfect it.

Professional SEO Help For Successful Online Marketing

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There is a newfound avenue of business prospects through the medium of internet. Websites are designed to be the introduction as well as an online store for purchases among web browsers and visitors. This has proven its usefulness which has now led to a large scale presence of established names and companies to small and medium statured companies alike.

There is a need for SEO techniques to be implemented to ensure better performance of a website among the presence of stiff competition on the internet. The first strategy to reckon would be selecting keywords and phrases that aptly describes your website; a viable selection can be made with proper research and assessment of these with software application tools available. You can avail the services from professional companies that provide guidance for online marketing.

How To Get The Most Out Of Your Ecommerce Product Pages

Pantalla Ganadores

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Product pages of ecommerce websites may not be the first page visitors see, but they are the most important “call to action” pages, since it is here that the casual visitor is on the verge of conversion, is about to click on the ‘buy’ button and pay for it by entering his credit card number. It is because of this that website product pages gain significance and are critical for the success of the ecommerce business. In fact businesses spend a lot of money on their product pages for this reason, and may not always get returns in proportion to the expense incurred. A well-designed and aesthetically appealing product page is a big asset and hence it is beneficial to follow the basic principles of product page design.

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 Patrick Stevens
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