Beginning a Successful Link Building Campaign CapturedTech - Technology - Patrick Stevens Nov 07 2011 543 4 Online Marketing campaign link building quality content website Image via Wikipedia When looking to increase the number of visitors your website receives, constructing an effective link building strategy can be the first successful step towards an overall improvement in inbound traffic. A well planned link building campaign can also be a fantastic contribution when looking to increase your website’s ranking in Google, Bing and Yahoo! As search engines are our first port of call when navigating towards new content, it’s critical that search engines recognize your website above others when users enter search queries that relate directly to your niche. When search engine users are presented with pages of results, the likelihood of them scouring through pages to find your website listed on page 7 is very unlikely. This is why gaining as many links from popular websites within the same of a closely related niche gives your websites a lot of credibility when search engines value it. Read more ...
5 Vital Tips for Facebook Advertising CapturedTech - Technology - Patrick Stevens Oct 31 2011 1282 5 Online Marketing Web Development advertising facebook google adwords Marketing Image via CrunchBase Facebook advertising is something that can really increase your subscriber signups, leads, orders and readership. As such, it is something that many businesses have embraced. This is even more important as Google Adwords has become more and more restrictive to companies who want to deal with paid online advertising. If you are going to use Facebook advertising then there are some things that you can do to really ramp up your effectiveness: Read more ...
Schema.org Doesn't Matter?! Think Again CapturedTech - Technology - Patrick Stevens Oct 28 2011 350 1 Online Marketing Web Development google inmotion microdata microformats schema.org web developers webhosting provider Image via Wikipedia Why You Can't Ignore Schema.org As the Internet grows, so does the need for organization and better search engine results. Internet users expect to be able to use their favorite search engine to find relevant content without wading through sites that have little or nothing to do with their search terms. Schema.org provides tools for web developers to help search engines recognize information on web pages and catalog that information so it is easier to find for top search engines like Google, Yahoo and Bing. When you type a search query into a search engine, you expect to find highly relevant sites at the top of the results page. As you know, this isn't always the case. Google and other search engines are constantly changing and tweaking their algorithms to determine rank, and they are still looking for more ways to make search results more relevant and consistent. Schema.org benefits both web developers and search engines by making it easier for engines to determine the relevancy of each page and site. Read more ...
Is Your Website the Thorn in the Side of Your SEO Campaign? CapturedTech - Technology - Patrick Stevens Oct 17 2011 625 5 General Business Online Marketing cheap seo fast seo seo seo reseller seo techniques website zeno seo Image by FindYourSearch via Flickr I was working hard to increase the position of my website in the search engines using all the best SEO techniques that I was aware of. Admittedly I knew very little about optimization and relied upon what I had researched on the Internet. As a small business I thought that I could manage my online marketing well enough to get ahead of the local competition. I tried various activities such as creating articles and submitting them to various article directories, writing guest blogs to be placed on various sites, adding links to my social media accounts and adding a blog to my site. As you can imagine this took a lot of time to manage and I was able to grow a little, but it was not delivering the high impact I was after; which is why more businesses like mine are turning to SEO providers. Read more ...
Loyalty, Is It Gone or Just Harder to Earn? CapturedTech - Technology - Patrick Stevens Oct 13 2011 249 1 General Business Online Marketing bank accounts cell phones credit card grocery loyalty loyalty reward points utilities Image by rhodes via Flickr Loyalty is a funny sort of word. We are loyal to our friends and we are loyal to our partners and family. Sometimes we even feel a certain level of loyalty to a store or website that carries out favorite items and the best prices. Some stores offer loyalty reward points to get us to buy even more and save even more. Yet, on the whole, what does loyalty count for? Perhaps you might consider your home/cell phone company, your credit card company, your bank or your mortgage company. How loyal do you feel toward them? How loyal do you think they are toward you? Are they quick to notify you of any special offers that are usually aimed at “brand new customers only” or do you have to call them and threaten to change to another company in order to get a deal from them? Read more ...
Three Creative Referral Strategies for Small Businesses CapturedTech - Technology - Patrick Stevens Oct 11 2011 487 0 General Business Online Marketing marketing campaign referral Small Business strategies Image by DavidErickson via Flickr In the past, businesses relied on referrals more than they relied on advertising. A certain local establishment can be a town landmark yet does not employ any kind of marketing campaign because it has excellent word-of-mouth. Presently, there are so many marketing strategies aside from referrals which any small business can employ. However, the power of referrals is still going strong, making it a must for local businesses. Unless your customer is that happy with your services, you cannot expect them to refer you to their friends and family without you motivating them first. This is why most local businesses have a referral program wherein they reward customers for their referrals. The idea of giving out incentives will usually mean that a business has to spend money in order to make money. But if this strategy is carried out wisely, business owners need not worry about throwing cash into the drain. Read more ...
Making your Dream Of Freelancing a Viable Reality CapturedTech - Technology - Patrick Stevens Sep 26 2011 470 0 Online Marketing freelance freelance business freelancing jobs Long Term Goals Image via Wikipedia More and more Americans today dream of shedding their nine to five lifestyle for an exciting freelancing job. You may find yourself wondering how these people get so bold, how do they find the jobs or meet the deadlines? How do freelancers make it work? It can be terrifyingly uncertain to leave the security of a full time job and make the leap to freelance business without first knowing a thing or two about how to get started. Read more ...
Best Practices When Up Selling CapturedTech - Technology - Patrick Stevens Sep 19 2011 1053 0 Online Marketing amazon motoral mc65 online stores symbol ls2208 up selling Image via CrunchBase I am guessing we have all head the phrase “would you like fries with that”. This is upselling in its most basic form, but it works. The idea of upselling has been practiced and perfected by many of the largest online retailers, from Amazon’s soft selling techniques through amazon prime to the many online stores that make it easy to reorder, increasing customer loyalty. Done right it can drastically increase your sites revenue and here are some tips to perfect it. Read more ...
Professional SEO Help For Successful Online Marketing CapturedTech - Technology - Patrick Stevens Sep 12 2011 421 0 Online Marketing business prospects search engine optimization seo Image via Wikipedia There is a newfound avenue of business prospects through the medium of internet. Websites are designed to be the introduction as well as an online store for purchases among web browsers and visitors. This has proven its usefulness which has now led to a large scale presence of established names and companies to small and medium statured companies alike. There is a need for SEO techniques to be implemented to ensure better performance of a website among the presence of stiff competition on the internet. The first strategy to reckon would be selecting keywords and phrases that aptly describes your website; a viable selection can be made with proper research and assessment of these with software application tools available. You can avail the services from professional companies that provide guidance for online marketing. Read more ...
How To Get The Most Out Of Your Ecommerce Product Pages CapturedTech - Technology - Patrick Stevens Sep 07 2011 508 1 Online Marketing ecommerce ecommerce websites online sales product pages Image via Wikipedia Product pages of ecommerce websites may not be the first page visitors see, but they are the most important “call to action” pages, since it is here that the casual visitor is on the verge of conversion, is about to click on the ‘buy’ button and pay for it by entering his credit card number. It is because of this that website product pages gain significance and are critical for the success of the ecommerce business. In fact businesses spend a lot of money on their product pages for this reason, and may not always get returns in proportion to the expense incurred. A well-designed and aesthetically appealing product page is a big asset and hence it is beneficial to follow the basic principles of product page design. Read more ...