What is Classed as a 'Low Quality Page' in the Eyes of Google?
How Google Measures 'Quality'
Google offers a fair amount of guidance about the difference between low quality and high quality, and many of these points are fairly obvious. Some of the other points are quite fascinating though, so here's the lowdown...
Google Desires Original Content
Google wants to ensure that the value searchers get from the content they find is unique. This means unique in terms of the value that is offered, rather than the phrases or words on the page. Refer to Whiteboard Friday if you have any further questions about unique value.
New Launch from Google -- Certification Program for Mobile Site Developers
Today, the new launch from Google includes a certification for mobile site developers. The exam for this program covers a number of important aspects, such as the basics of how to improve site speed for mobile users, mobile UX designs that are effective, and why mobile sites matter, as well as more advanced topics such as progressive web apps.
According to Google, passing the program is designed to show that you have achieved a demonstrated ability to effectively build and optimize quality websites; it also gives you a tool that can be used to promote yourself as a mobile site developer, accredited by Google.
Much of the content contained in the study guide is focused on site speed. Google notes that most visitors to a mobile site will leave if the site doesn't load in under 3 seconds, but, yet, average load times for mobile landing pages falls in the 22 second range (of course, visitors who leave before the site fully loads, aren't going to be clicking on Google ads either).
The Internet of Things is touted to become the next big battleground for technology. As you would expect, Google is at the forefront with its recently launched platform called Android Things. Developers can now avail of the preview version.
The highly popular OS has become a springboard for IoT. It's not the first attempt from the tech giant. A former project, Brillo, had similar features but it did not catch fire. More features are coming soon in an effort to match Apple's HomeKit platform for the same space.
Google is lending support to the early adopters of Brillo to ensure that their projects can be migrated seamlessly. Android Things is seen as its natural evolution with a more polished design thanks to hard-earned learning's.
The freshness update that Google has implemented in its algorithm opens up greater opportunities for websites to increase their overall rankings. With slight adjustments to older content bloggers can benefit from this update. The Google Freshness Update is great for searchers because it ensures fresh content and also benefits bloggers who are rewarded for making the appropriate changes to their content.
Bloggers can update content via different methods. The following goes a little deeper into these methods.
Because Google wishes to reward bloggers who create content more frequently, websites that update their content on a regular basis will be scored with higher rankings. But, just posting new content more frequently is not the only factor that should be considered. The quality of your content is also important. Posting high quality content on a regular basis is the best combination to ensure your SERP rankings increase.
Google wishes to encourage people to master programming -- particularly for its' Android interface. Although the firm has already provided several courses on programming, they were usually aimed at people with at a bit of basic programming knowledge.
From today, Google's Android Basics Nanodegree course is offered on Udacity - the web educational platform. It is the first time Google has promoted an Android nanodegree class intended for those with no knowledge of programming.
Shanea King-Roberson, Google's program manager, said that Google wanted to make Android development understandable and accessible to all, so that irrespective of your circumstances, you can master app building and enhance the lives of others.
Earlier this year, Google and Twitter partnered to bring tweets to Mobile search results. The results have been good for both companies and now Google is adding Tweets to its desktop results also, according to an article update from the company. Twitter gets new users from the partnership as search users want to be a part of the conservation they see in their search results.
Google announced that it would be rolling out a Mobile Friendly Update this week based on the mobile qualities of a website. Early Wednesday morning, there was not much change in the search results of many sites leading some to wonder if a change had been made at all. Google has stated that the roll-out will be a one week process, so changes might still be coming. Companies such as Search Metrics and SEOClarity were not able to pick any winners or losers as they did not see any significant change in the search results from Google.
Sites such as WikiPedia.org might see better results within mobile searches as their site is fairly friendly to mobile devices. Websites should not see any change in ranking when searching from a desktop as this update only affects mobile searching. Google started informing webmasters in their webmaster tools dashboard if their site had mobile issues. But no action was taken against those sites until this week and the announcement from Google.
iGoogle with the Winter Scape theme. (Photo credit: Wikipedia)
Google Shuts Down IGoogle
iGoogle, Google's all-in-one homepage site, was finally shuttered in early November. The site's shutdown is only the latest in a long line of rollouts and shutdowns from the giant search engine company, and one that seems to have been a long time coming. In fact, iGoogle's continued existence might have been puzzling to many.