Okay, so you want to get your stuff seen online, right? You've got two big players: Google and Amazon. They're both like super-popular clubs, but with totally different rules. Let's break it down.

Google SEO: Your Website's Spotlight

Think of Google as this huge party. You wanna be the life of the party, right? That's Google SEO. You gotta make your website super awesome so people find it when they're searching for stuff. It's like using magic words (keywords) to get noticed, hanging out with the cool kids (backlinks), and making sure your place is always clean and fast (user experience).

Amazon SEO: Your Product's Stage

Amazon is more like a giant shopping mall. You want people to see your store first. So, you gotta make your product listing super shiny and attractive. Amazon cares about how well your stuff sells, what people say about it, and those magic words again.

My Candle Craze

I once tried to sell my homemade candles online. First, I focused on Google. It was like trying to win a popularity contest. I wrote blogs, begged for links, and made sure my website loaded faster than a rocket. It worked, kinda. Then, I moved to Amazon. It was a whole new world. Instead of writing blogs, I was writing catchy product descriptions. And instead of worrying about how fast my website loaded, I was stressing about getting good reviews.

The Big Differences

Goal: On Google, you want people to visit your website. On Amazon, you want them to buy your stuff.
Keywords: Google likes a mix of long and short keywords. Amazon is all about finding the perfect short ones.
People's Feelings: Google cares about how happy people are on your website. Amazon is more about how much people love your product.

Similarities

Both places love it when you use the right words and keep improving your stuff. It's like leveling up in a video game.

Content creators, bloggers and influencers have found a way to make some money for themselves through affiliate marketing. Amazon is one of the giants in this space with its Affiliate Program. If you are interested in making some money from your traffic, a great option might be to become an Amazon Associate. We are going to learn how it functions, highlight a few tricks and tips we found throughout our journey, provided the experiences of people that have flourished in Z!

What is the Amazon Associates Program?

Amazon Associates is the leading affiliate marketing program in the world. As an Amazon Associate, you can promote amazon products with custom affiliate links. You simply make a commission when someone clicks on your link and buys something. Simple, right?

Why Amazon?

1. Brand Power: Amazon is a household name. It's where most shoppers start their online product hunt.
2. Wide Range of Products: From books to electronics, fashion to home goods, Amazon covers it all.
3. Flexible Promotion: YouTubers, bloggers, TikTok influencers, and even online stores can participate.

How Much Can You Earn?

Amazon commissions vary based on the product category. You could earn anywhere from 1% to 20%. Here's a glimpse:

- Low-Price Items (e.g., books): Lower commission (around 1%–3%).
- High-Price Items (e.g., electronics): Higher commission (up to 20%).

Real-Life Example: The Men Hero

Hugo Guerreiro, founder of men's fashion affiliate website The Men Hero, started in April 2021. By November, they made nearly $1,000 from Amazon Associates. The earnings kept growing. It's proof that consistent effort pays off.

Requirements and Tips

1. Joining: Sign up for free on Amazon Associates.
2. Quality Content: Create valuable content that seamlessly integrates affiliate links.
3. Disclosure: Always disclose your affiliate relationship to maintain transparency.
4. Traffic Matters: More clicks = more potential earnings.
5. Patience: It takes time; don't expect overnight riches.

Shopify's stock has been on the rise since they announced their new plan to compete with Amazon. The plan is to have a courier service named "Deliverr" which will allow them to provide same-day delivery of products purchased on their eCommerce website.

Shopify is doing what any good company does to stay relevant and remain competitive: adapting their business model for today's society. Doing so allows them to stay relevant and competitive in the marketplace and to keep their customer base.

WHAT DOES DELIVERR DO?

Deliverr is a global network of delivery drivers. They are responsible for delivering your order within the day, by car or bike, to your doorstep. Their whole business is built around one simple idea: use technology to get the most efficient drivers in the world on the road.

Deliverr needs a simple, clear, and effective way to communicate with drivers on the road. Driving 10-14 hours a day and delivering in some of the most challenging conditions.

HOW IS DELIVERR WORKING WITH SHOPIFY SELLERS?

Deliverr uses Shopify as a platform for its IPO as well as an investor and merchant partner. Shopify makes sure deliverr gets the best possible performance from its users. For example, Shopify's buying software handles 100% of Deliverr's shipping pallet space by removing the need to upload individual product listings.

One of the key reasons why Deliverr choose Shopify is because the company has a great user experience, meaning that it is easier to use and get assistance from Shopify support when needed. Shopify is also very important as a partner. Shopify has helped Deliverr to grow and develop their service. The partnership has allowed Deliverr to come up with solutions for merchants, such as giving them access to the company's API and integrating with other apps or services.

Whilst Shopify's success lies in the fact that they can help merchants grow their business, they are also well-liked because of their wide range of useful features. Merchants can use their app to manage inventory and fulfill orders. They can also enhance the customer experience by adding promotions and all-in-one shopping carts.

WHAT ARE THE COSTS AND BENEFITS?

There are many benefits to working with Shopify. Firstly, it’s a cost-effective option. Secondly, Shopify has an excellent free trial offer that you can use to test out the software before committing to the purchase. Thirdly, they have an exceptional customer service team that is on standby 24 hours a day - don't hesitate to consult them when you need help. And last but not least, Shopify has a thorough knowledge base to ensure that you do not trip up over any complex issues.

All in all, the benefits of working with Shopify far outweigh the cost and effort required in implementing it. So, if you’re thinking about what your next step should be as a Deliverr, be sure to try out Shopify and see for yourself.

Amazon have launched Buy With Prime, a new feature that directly targets Shopify, their main competitor as an online sales platform. Although in the same market, Amazon and Shopify differ in how they offer their services. Amazon serves as an online marketplace that allows sellers to sell their items through their marketplace alongside other retailers, whereas Shopify is an ecommerce platform, where merchants build their own online store.

SHOPIFY VS AMAZON

Amazon’s new feature Buy With Prime is designed to directly compete with Shopify, who are increasingly challenging Amazon’s dominance in the market. In 2018, Amazon was four times larger than Shopify, however in the last quarter of 2021, Shopify were almost half as large as Amazon with 48% of Amazon’s gross merchandise volume (GMV). With such an impressive increase in market share, Amazon have had to respond.

Shopify is a subscription service where merchants pay a monthly fee (depending on their plan), to use Shopify’s software to build an online store. It is relatively easy to set up and merchants can sell their products via a number of platforms, not only on their own website, but through social media and blogs as well. Once merchants receive an order, they select a carrier and drop them off for shipping.

With Amazon, merchants can either fulfil orders themselves, similar to Shopify, or they can use Amazon’s Fulfilment by Amazon (FBA), where products are stored at Amazon, and they fulfil the order. Whichever method the merchant uses, their products are sold through Amazon’s website, or at least that was the case until the introduction of Buy With Prime.

BUY WITH PRIME

Amazon’s drawback has been Shopify’s gain, allowing merchants to use multiple platforms to sell their goods, whilst Amazon customers can only make purchases through their website. The introduction of Buy With Prime addresses this issue, allowing merchants to sell on their own online store. This service is available to Amazon Prime members, a subscription service for buyers, that offers discounts for various products with free delivery, as well as other benefits such as access to Amazon’s streaming service.

Amazon’s prime members can now shop for products on a merchant’s online store, where the prime logo is displayed, the product can be bought using Amazon Pay and use Amazon’s fulfilment network to deliver the product. This new feature will also allow retailers to receive information about the purchaser, including their email address, which will allow merchants to build up a relationship with their customers.

Developers can add their data to the Google Cloud by mailing in hard drives and USB flash drives.

Offline Media Import/Export is the new service from Google that allows Cloud customers to mail physical storage devices to the company to be stored in the cloud. The service is thought to save companies time transmitting the data over an Internet line. Iron Mountain is running the program for Google in America and might expand into other countries as well. The fees are currently unknown and there does not appear to be an export option at this time.

English: Ray Ozzie on the PDC of Microsoft announcing Windows Azure Español: Ray Ozzie en la PDC de Microsft anunciando Windows Azure (Photo credit: Wikipedia)

Microsoft's Launch Of The Elastic Compute Cloud

In the never-ending battle of tech superiority, Microsoft is pulling out its big guns in order to compete with Amazon's hugely popular EC2 service.  Known as the Elastic Compute Cloud, this infrastructure service cloud will be able to give a user access to virtual hosting and data storage, on computers running Windows as well as Linux.

This second attempt at a challenge to Amazon's super-service is no surprise.  The June 7th launch will be a means of edging into what should be a huge market as more individuals and corporations begin to store more and more data on cloud computing.  The existing Microsoft Azure cloud, however, has no Linux compatibility, a major limiting factor for those who prefer to run third-party programs. 

cloud computing (Photo credit: kei51)

AWS Compared Google Compute Engine Cloud Services

Both Amazon and Google have lowered what they charge for their Cloud services among many others. The thing is, Amazon Web Services (AWS) and Google Compute Engine (GCE) have brought down their costs significantly in an all-out competition. Besides this, Google has gone a step further and increased the number of virtual servers it has, providing great choice. It has also made its service Euro-friendly.

Image via CrunchBase

I am guessing we have all head the phrase “would you like fries with that”. This is upselling in its most basic form, but it works.  The idea of upselling has been practiced and perfected by many of the largest online retailers, from Amazon’s soft selling techniques through amazon prime to the many online stores that make it easy to reorder, increasing customer loyalty. Done right it can drastically increase your sites revenue and here are some tips to perfect it.

Choosing the right pay-per-click advertising company for your web site can be an important part of the strategy to monetize your online publishing efforts. Google Adsense is by far the most popular and successful pay-per-click program for web publishers. However, Adsense is not perfect. Payment rates per click may vary and rules and regulations seem to favor the advertisers (and Google) rather than webmasters and bloggers. Overall, Adsense is one of the better choices, but there are some different options.