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What You Need To Know About The TikTok Shopify Partnership

What You Need To Know About The TikTok Shopify Partnership

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The Shopify partner program includes a set of resources and tools that Shopify users can embrace to grow their business. The partnership is mainly accomplished through marketing, Shopify developers, Shopify designers, and affiliate marketing on Shopify. In most cases, many companies, including Tiktok that seek to expand their partnership with Shopify, do so because they know there is a real opportunity to supplement their income. It is a perfect way of scaling up one's business regardless of their levels of development.

How is Tiktok partnering with Shopify?

Tiktok is partnering with Shopify in several ways. First, since they are already an established entertainer, finding their way into partnering with Shopify was very easy. Initially, Tiktok did not have a significant presence in countries like the US, Canada, and the UK. However, with the latest development, the social video platform is likely to stamp its authority on the said countries. The Tiktok Shopify partnership allows Shopify merchants to optimize their marketing campaigns from the Shopify dashboard. Additionally, it is most likely that soon Shopify merchants with Tiktok business accounts will have an opportunity to add shopping buttons to their Tik Tok profiles to ensure that they can make as many sales as possible. Other ways that Tiktok is partnering with Shopify include:
Creating links that allow Tiktok users to access products on Shopify.
Introducing a commission program.
In-app shopping.

What is the history of TikTok Shopping and eCommerce?

Initially, Tiktok was marketed as a video-sharing network. The idea was to create something similar to Facebook and Instagram, which are banned in China, the origin of Tiktok. The ability of Tiktok to offer a wide range of content has played a role in its popularity. Since it is now present in over 155 countries and languages, anyone with a stable internet can quickly join the social network. It is for this reason that e-commerce enthusiasts are using the platform to market their products and services. Interestingly, the demand for Tiktok services in the e-commerce industry seems to increase.

Build A Subscription Blog With Shopify: A Quick And Dirty Guide

Build A Subscription Blog With Shopify: A Quick And Dirty Guide

ShopifyBlog

It's hardly a secret that blogging is a great way to grow your website and digital presence in cyberspace - irrespective of the products or services you are offering. This is particularly true when one ensures that the blog's SEO (search engine optimization) is done well. Still, knowing the value of something and effectively leveraging said value are not one and the same. Simply put, there is a right way and a wrong way to do blogging in the digital media space. In today's quick and dirty guide, we are taking a closer look at how you can quickly, easily, and effectively build a subscription blog on Shopify.

How to Build A Subscription Blog on Shopify

A subscription blog is a blog where the content is hidden behind a paywall. Anyone interested in the content, therefore, has to pay the set price in order to access whatever content is being offered behind the paywall. Paid subscriptions are a great way to monetize content in a way similar to natural monetization facilitated by product-based eCommerce platforms. Among said product-based eCommerce platforms is the very popular and industry-leading Shopify. Although Shopify is primarily product-based, by following the right steps, one can incorporate subscription-based blogs into the platform to benefit from content monetization. Here are the necessary next steps:

- Understanding the Basics

As stated prior, Shopify is a product-based platform. As such, in order to build a subscription blog on the platform, you will have to essentially leverage the product purchasing features of the platform for the purposes of your content. Simply put, at the end of the process, persons (i.e. potential customers or readers) will be able to purchase their subscriptions from the available listings in a manner similar to the way they purchase products from the relevant listings. Unsurprisingly, this will likely require making a few tweaks at the level of the code.

- Tweak the Code

Tweaking certain features of the Shopify template code is essential to successfully create a subscription-based blog on the platform. Thankfully, this is not necessarily too difficult and there are tutorials abundance that guide you through the entire process of delving into the code and adjusting the same to match your goals. Once you are able to make these adjustments, then the next step is to implement the recreated code and template into your Shopify store. Your newly created and implemented tool will do the work for you.

Insight Into the Shopify Google Partnership

Insight Into the Shopify Google Partnership

"Shopify is the rising star of e-commerce" as stated by The Wall Street Journal. Founded in 2006 in Ottawa, Canada by Scott Lake, Daniel Weinand and Tobias Lutke, Shopify has created new landmarks in e-commerce platform. It provides innumerable opportunities to merchants from all over the world to start, grow and develop there online business. High technology digital solutions of shopify provide easily accessible execution of product sales to its merchants to achieve successful revenues. Up to May 2021, it has been successful to grow up to 1,700,000 businesses in 175 countries. Its annual revenue for 2020 was US$2.929 billion.

Shopify Google Partnership

Google Shopify Partnership

On May 18, 2021 Google announced about its partnership with Shopify to provide online expansion to its e-commerce business. With this integration, Shopify merchants would be able to use Google shopping platform for free to enlarge their businesses. Google has already made its shopping platform free for merchants which improved 80% surge in number of merchants on Google.

Google will also provide advanced analytic tools to the brands using its shopping platform. These tools will enable merchants to get access to data from websites and prices of the products.

Google Shopping Graph

Google will use a shopping graph, an innovative e-commerce tool launched by Google in its annual I/O event. This tool will help merchants to get access to global search engine and upgrade their virtual visibility to grow their online network.

The shopping graph performs allover the Google platforms. It will provide data access of the search done by a potential buyer on other platforms of Google for eg. from You Tube. Google has also given access to Shop Pay, payment app of Shopify, for payments on its site that will make it more easy for customers and sellers to get maximum benefits by easy transactions.

Shopify a Threat to Amazon

Walmart and Amazon are also leading in online market sales but as this partnership between Google and Shopify will attract branded merchants and companies to establish their business with Shopify. It will be a big challenge for both Amazon and Walmart to beat Shopify in estimated turnovers after this partnership. With easily accessible payment system, highly refined search engine provided by Google, free access to list products, Shopify has became threat for the existing market of Amazon and Walmart.

Accepting Cryptocurrency As A Shopify Merchant With NOWPayments

Accepting Cryptocurrency As A Shopify Merchant With NOWPayments

NowPayments

Transacting on Shopify has just become easier. This is after Shopify and NOWPayments signed a deal whereby, shoppers can order products and pay for them using cryptocurrency, and merchants can accept the payment through the new Shopify plugin.

For those not familiar, NOWPayments is a cryptocurrency payment gateway that supports over 70 cryptocurrencies as payout, donation, and payment options.

To enjoy this revolutionary new service that has a new Shopify Partnership, simply sign up for a NOWPayments account through a short, simple, and absolutely free registration process.

How it Works

NOWPayments allows Shopify merchants to accept payments and donations in the form of Bitcoin and over 70 other altcoins through the Shopify plugin. Business owners also have the option of choosing a wallet of their favorite cryptocurrency to use in accepting payments. Even in this case, the merchant will still be able to receive payment in the currency he or she designated with the help of the auto change feature by NOWPayments.

Through a conveniently designed dashboard, Shopify merchants will also be able to track all their payments and transfer whatever data they need whenever they want. NOWPayments will also provide you as a Shopify merchant with a personal account manager to assist you through any difficulty you might face during the integration process and afterwards.

What is Shopify?

Shopify is an online store where clients and merchants/business owners can interact to buy or sell products or services. As at April 2021, Shopify has more than 1,000,000 merchants from all over the world. This platform offers a wider range of services and several payment options. All these offerings can be easily accessed publicly or privately through Shopify apps.

What are Shopify Plugins?

NOWPayments currently supports several plugins for accepting payments. These plugging include WHMCS, Zen Cart, Magento, PrestaShop, WooCommerce, and Shopify.

NOWPayments' Shopify plugin can be added by a Shopify merchant as alternative, manual payment method, therefore, allowing them to experience the great benefits that this new payment feature has.

Setup A Shopify Store - It Is Easier Than You Think!

Setup A Shopify Store - It Is Easier Than You Think!

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People often think that setting up on online store is difficult. In some cases, this may be true -- but using Shopify makes it easy. It is a lot simpler than you might think to setup a Shopify store.

Free Shopify Trial

To get started, you can sign up for a free 14-day Shopify trial, which should provide you with plenty of time to create your online store and get it ready for launch. Of course, you will be able to continue adding to your store offerings at any time after it is launched. One thing you will not be able to change is your store name, so give some thought to this before signing up. The store name you choose will become part of your store's URL on Shopify. However, you could also choose to eventually buy your own custom domain name, and then simply point your domain name to your Shopify site.

Creating a Shopify Account

Creating your Shopify account is easy, as it is just a matter of answering some simple questions about yourself and your future online store. You will, of course, want to have your business idea and name figured out first. You will eventually want a logo for your store, and of course you need the products that you plan to sell. These could be your own products, or you may choose to sell the products of others. Good photos of your products are also important, as online customers need photos to decide which products they want to buy.

Add Products

Adding your products is easy, as it is simply a matter of adding a product, giving it a title and description, and uploading photos. Good titles and descriptions are important to help your customers locate and decide to buy your products. Be sure to include sizes, details about the product's features, and any other relevant information. Details about your shipping, return policy and other important points should be included.

Levels of Shopify Partnerships

Levels of Shopify Partnerships

Not everybody is content to see Amazon rule the E-commerce world. One of those who is doing something about it is Toronto-based Shopify. This company has been in the business of providing turnkey E-commerce payment solutions to people for many years.

LLCShopifyPartnership

Shopify eCommerce Solutions

It is perhaps easiest to think of Shopify as an online cash register for your business. You create your store, stock it with the products you want, and charge what you believe to be a fair price. Customers browse your merchandise and select what they want to purchase.

But what happens then? How does someone on the other side of the planet pay you? Building your own custom payment system isn't practical for most people. They need some kind of ready-to-go solution that is widely recognized and has some element of trust attached to its name. That is where Shopify comes in. They can handle all of this part of the business for you at a very affordable monthly price.

Still, Shopify needs to be set up to meet your own individual requirements. A lot of people sell things in multiple venues quite apart from their own website, and this means that their payment solution needs to be compatible with portals such as eBay and Amazon as well.

This spells opportunity for those who are already expert at running Shopify to meet their own E-commerce needs and are willing to share that expertise with those who are just getting started with Shopify or even merely thinking about it.

Shopify Plus Partners

Shopify Plus Partners earn payments in the form of both royalties and commissions in return for getting other people signed up and operational with Shopify. This not only provides additional revenue for the Partner but it also opens the door for moving deeper into the consulting and development field.

Pinterest and Shopify Launch New Merchant Channel

Pinterest and Shopify Launch New Merchant Channel

PinterestShopify

Pinterest as a Marketing Channel

Whether making pinboards of your dream wedding or virtual closet, Pinterest allows users to catalogue items and ideas in to unique folders and share them with the world. They have capitalized on visual marketing. As Pinterest’s community has risen to over 350 million active users since its inception in 2009, the image sharing site has lead users to some amazing products and services that they wouldn’t have otherwise known about. This means Pinterest users essentially market merchants’ products for them, which helps small businesses and artisan boutiques thrive. 80% of the website’s active users have bought items they had pinned on the website.

Product Pins

Shopify is an e-commerce website that hosts over 500,000 active stores on its platform. Now, Shopify has teamed with Pinterest to create a unique channel that allows Shopify merchants to promote themselves on Pinterest by integrating their products on to the website as a “product pin.” Not only that, but the merchant’s Pinterest page will include a shop tab. This promotion is completely free to Shopify merchants. However, if a merchant does have a budget for promotion, there are also paid ads merchants can opt in to, which Pinterest will promote, and the ad will take users straight to to the merchant’s online store.

Pinterest and Shopify Partnership

Of Shopify’s 500,000 active stores, over 100,000 of those are based in the U.S. and Canada, so a lot more products will be heading to Pinterest if those merchants decide to take advantage of this new channel. The partnership is great for both Pinterest users and Shopify merchants, as this will now make it much easier to shop through Pinterest, and merchants will have access to a much bigger pool of consumers. Merchants will also be given $100 credit to promote their ads once their first ad is posted through Shopify. The Shopify tag on Pinterest even has over 110,000 followers, which tags boutique fashion, beauty, and other products that are only available through Shopify stores, so there is already a level of demand on Pinterest.

Pinterest-Shopify Partnership Marketing Explained

Shopify Mailchimp Alternative

Shopify Mailchimp Alternative

ShopSyncShopify

E-commerce giants like eBay and Amazon paved the way for a whole new way of shopping over the last 20 years or so. And with it came a whole new style of marketing and customer data collection. But eBay and Amazon are not the only 2 notable e-commerce platforms, in recent years other similar sites have gained a lot of traction among online shoppers due to additional features and USPs.. One of these that has become particularly successful is the Canadian multinational e-commerce site Shopify. Unlike Amazon or eBay it isn't just a marketplace where you can place and sell goods. You can actually create an online shop and website, with your own brand and style, then ship and manage your products through the Shopify shopping cart service.

Marketing with Mailchimp

Mailchimp was a useful tool for Shopify users as it gave them a way of marketing to their audiences and staying in contact with customers as well as developing potential leads. But early last year both Shopify and Mailchimp announced their separation in business, both with a slightly different take on who's to blame and why.

Shopify Mailchimp Breakup

Shopify's side of the story is that Mailchimp had a poor merchant experience and that Mailchimp refused to abide by the terms of Shopify's partner program agreement. Further detailing that this specifically referred to Mailchimp not synchronizing customer data which they had gathered on merchants' stores with Shopify and it's merchants. Therefore disrupting the business ecosystem and not reliably serving their customers. And as such, Shopify announced that it would be removing the Mailchimp app from it's platform.

Mailchimp's response to this was that they requested Shopify to remove them from their platform due to updated terms of agreement that would impact user privacy, and Mailchimp's business at risk. They further explained that Shopify actually wanted access to users' data from before the app was installed, permission for which would not be able to be obtained. Being a company which relies heavily on trust of users' data, Mailchimp said that anything that would put that trust at risk would not be acceptable and as such could not agree to Shopify's new terms.

There is also some speculation that Mailchimp's recent business developments with competitor e-commerce site Square. However due to Mailchimp's involvement with hundreds of businesses some of which will likely be involved in e-commerce and thus competitors, it is somewhat debated as to how relevant this actually was as a factor in the separation.

Shopify Mailchimp Alternatives

But Shopify customers need not worry. There are many alternatives out there which do similar if not the same tasks as Mailchimp. Merchant's may choose from a vast pool of Mail marketing and customer engagement tools: Zapier, Automate.io and ShopSync are in fact recommended by Mailchimp as alternatives for merchants moving forward.

All of these services integrate well with Shopify. However ShopSync allows you to do this for free whereas the others charge. And although they offer free trials, these do not include integrations with Shopify. Zapier has been particularly know to cause some integration issues, and though the others have had some problems too, ShopSync seems to be the best for users who like Mailchimp as it has an almost identical interface and functions in essentially the same way.

No More Mailchimp App for Shopify! What Now?

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 Patrick Stevens
 481  245854  8/27/2021

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