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Categories vs Tags WordPress

Categories vs Tags WordPress

CategoriesVsTags

At first glance, there is not a lot of differences between WordPress tags and categories, but once you become familiar with them you will learn that EACH HAVE THEIR TIME AND PLACE. In this article, I am going to clear up any questions or confusion you may have about Categories vs Tags in WordPress.

Which is the Best Option for Sorting Content on Your Site?

While this may seem like a tough decision, let me make it easy for you. YOU SHOULD ALWAYS RELY ON CATEGORIES AS YOUR MAIN SORTING AND ORGANIZATIONAL METHOD because tags were never designed to be the central organizational pillar of a WordPress site.

I do like tag clouds on some websites, but I strongly prefer a well thought out category hierarchy to the haphazard nature of navigating through a wall of tags. I'm not alone in this line of thinking, so lets explore the purpose and intended use cases for tags and categories.

What Was the Original Purpose of Each Type of Taxonomy.

Categories were included in WordPress so that you can make descriptive categories that define the topic of your page or post. For example, a website dedicated to sports might have categories for football, baseball, basketball and hockey. CATEGORIES ARE MEANT FOR LARGE GROUPS OF POSTS.

TAGS WERE CREATED SO THAT YOU COULD ADD AS MANY KEYWORDS AS NEEDED TO PROPERLY DESCRIBE YOUR POST. In addition, they are also a way to insure that your post includes all the relevant search terms for the post, even if the article doesn't explicitly mention those terms in the text. Finally, they serve as one of the best ways to link related content together so that related pages and posts have a direct association through any shared tags.

How Do You Add These Items To Your Post & Site in WordPress?

YOU CAN ADD CATEGORIES AND TAGS TO YOUR WORDPRESS PAGES AND POSTS DIRECTLY FROM THE EDITOR. If you're using Gutenberg or the classic editor, you will find the Categories & Tags on the right sidebar of the editor.

Regarding displaying tags and categories on your website, that is dependent on your theme. Depending on your theme, it is generally easy to add category and tag widgets to your sidebar. Just go to wp-admin > Appearance > Widgets and then drag the Categories widget and the Tag Cloud widget into your sidebar.

How many tags should you have on each post?

Tags are for any subject covered in the post that doesn't already have representation. YOU SHOULD INCLUDE ANY TAG YOU CAN THINK OF THAT IS RELEVANT TO THE ARTICLE. Going back to our sports blog example, let say you wrote an article on the 1956 Boston Red Sox roster. You may want to add tags such as their star players Ted Williams, Jackie Jenson, and Mickey Vernon, as well as terms such as Roster, the year 1956 and any other phrase you believe may be recurring on your site.

Google Alerts for Keywords

Google Alerts for Keywords

GoogleAlertsforKeywords

How to make use of Google Alerts to promote internet businesses? Well, you can hear this question from many students learning internet businesses. The introduction of Google Alerts can provide you a wide range of advantages in internet businesses. Let's see here the importance of Google Alerts in promoting online businesses across the world. Google Alerts for keywords is one of the best-used software tools by internet business experts across the world.

Google Alerts to update blog topics

Updated information on needy topics plays a great role in obtaining a top position in this competitive world. How often you update your blog post in the website? Google Alert is generally a type of software tool which allows the user to get the details of the right keyword from the blog. Updated information on new articles related to keywords can be obtained automatically using Google Alerts. News updates in businesses is very important to get a leading position in the market. The inclusion of Google Alerts in businesses helps users to take sufficient actions as per the news update provided on the site.

Google Alerts to increase productivity in businesses

Almost all the newcomers in the internet business will be in search of the best way to increase the productivity from the site. How to increase the productivity in businesses? This query is common from newbies in online businesses. Changes made as per the introduction of Google Alerts can assist the business owners to enhance their productivity. Knowing the performance of the competitive site is very important to make reliable changes in businesses. Google Alerts can help the users to make changes in the site as per the requirement. This condition in turn assists business owners to reduce the bounce rate from the web page.

Google Alerts for specific news

Are you interested to get on-time alerts of specific topics? At present, many of the celebrities are making use of Google Alerts to find their news and the articles online. Instant update of information allows the concerned person to provide the reply within the required time. Hence Google Alerts for keywords is found to be very effective to overcome the difficulties due to information delay. On-time alert helps people to do changes at the right time. Searching based on a particular keyword is generally done on web articles, blog posts, and news sites online.

Pinterest and Shopify Launch New Merchant Channel

Pinterest and Shopify Launch New Merchant Channel

PinterestShopify

Pinterest as a Marketing Channel

Whether making pinboards of your dream wedding or virtual closet, Pinterest allows users to catalogue items and ideas in to unique folders and share them with the world. They have capitalized on visual marketing. As Pinterest’s community has risen to over 350 million active users since its inception in 2009, the image sharing site has lead users to some amazing products and services that they wouldn’t have otherwise known about. This means Pinterest users essentially market merchants’ products for them, which helps small businesses and artisan boutiques thrive. 80% of the website’s active users have bought items they had pinned on the website.

Product Pins

Shopify is an e-commerce website that hosts over 500,000 active stores on its platform. Now, Shopify has teamed with Pinterest to create a unique channel that allows Shopify merchants to promote themselves on Pinterest by integrating their products on to the website as a “product pin.” Not only that, but the merchant’s Pinterest page will include a shop tab. This promotion is completely free to Shopify merchants. However, if a merchant does have a budget for promotion, there are also paid ads merchants can opt in to, which Pinterest will promote, and the ad will take users straight to to the merchant’s online store.

Pinterest and Shopify Partnership

Of Shopify’s 500,000 active stores, over 100,000 of those are based in the U.S. and Canada, so a lot more products will be heading to Pinterest if those merchants decide to take advantage of this new channel. The partnership is great for both Pinterest users and Shopify merchants, as this will now make it much easier to shop through Pinterest, and merchants will have access to a much bigger pool of consumers. Merchants will also be given $100 credit to promote their ads once their first ad is posted through Shopify. The Shopify tag on Pinterest even has over 110,000 followers, which tags boutique fashion, beauty, and other products that are only available through Shopify stores, so there is already a level of demand on Pinterest.

Pinterest-Shopify Partnership Marketing Explained

Google Presents AMP Results in Desktop Search Results

Google Presents AMP Results in Desktop Search Results

AMPPages
For a couple of days, you can observe that Google is testing AMP results in desktop SERPs. AMP pages were reserved only for mobile users until now, but it seems that Google is testing this option also on the desktop. They now link to the AMP version on desktop too. Let's find out what this change means to marketers and users.

How to Identify AMP Results

First, we should find out how you identify an AMP result. Every AMP page has a lighting bolt icon next to the result. When you make a query and see a result with a lighting bolt icon, it means that it is an AMP result. On the desktop version, we can notice that the images for AMP pages are very big and get all the attention. As they are shown now on the desktop version creates a huge discrepancy between AMP results and the other ones. For now, we discovered that you can see the AMP results when you are searching for celebrities, for example.

These results have great benefits for users. The pages load faster as it indicates the name, Accelerated Mobile Pages. It will first load faster the important features of your website, than the other ones. This improves user experience.

Until now, this feature was available only for mobile users. The marketers were taken by surprise when they discover that Google is testing it on the desktop too.

Marketers and AMP Pages

For marketers are a few downsides about this change in SERPs. The content of the website can be stripped down because it will not be shown as the original version of your website. The accent is put on the fast speed and this can lead to stripping your content for AMP pages.

Another disadvantage for marketers is that they can lose several branding elements. As we have mentioned before, an AMP page will not contain all the elements your website has. The content will be cut and in this context, you will end up losing several branding elements. This will affect your branding efforts. And when it happened only for mobile users was one thing, but when this stripped content is delivered to most of your users, both desktop, and mobile, the impact is bigger. You should reconsider the overall website design for appropriate branding on AMP pages.

How To Add AMP To WordPress - Accelerated Mobile Pages [2019]

Shopify Mailchimp Alternative

Shopify Mailchimp Alternative

ShopSyncShopify

E-commerce giants like eBay and Amazon paved the way for a whole new way of shopping over the last 20 years or so. And with it came a whole new style of marketing and customer data collection. But eBay and Amazon are not the only 2 notable e-commerce platforms, in recent years other similar sites have gained a lot of traction among online shoppers due to additional features and USPs.. One of these that has become particularly successful is the Canadian multinational e-commerce site Shopify. Unlike Amazon or eBay it isn't just a marketplace where you can place and sell goods. You can actually create an online shop and website, with your own brand and style, then ship and manage your products through the Shopify shopping cart service.

Marketing with Mailchimp

Mailchimp was a useful tool for Shopify users as it gave them a way of marketing to their audiences and staying in contact with customers as well as developing potential leads. But early last year both Shopify and Mailchimp announced their separation in business, both with a slightly different take on who's to blame and why.

Shopify Mailchimp Breakup

Shopify's side of the story is that Mailchimp had a poor merchant experience and that Mailchimp refused to abide by the terms of Shopify's partner program agreement. Further detailing that this specifically referred to Mailchimp not synchronizing customer data which they had gathered on merchants' stores with Shopify and it's merchants. Therefore disrupting the business ecosystem and not reliably serving their customers. And as such, Shopify announced that it would be removing the Mailchimp app from it's platform.

Mailchimp's response to this was that they requested Shopify to remove them from their platform due to updated terms of agreement that would impact user privacy, and Mailchimp's business at risk. They further explained that Shopify actually wanted access to users' data from before the app was installed, permission for which would not be able to be obtained. Being a company which relies heavily on trust of users' data, Mailchimp said that anything that would put that trust at risk would not be acceptable and as such could not agree to Shopify's new terms.

There is also some speculation that Mailchimp's recent business developments with competitor e-commerce site Square. However due to Mailchimp's involvement with hundreds of businesses some of which will likely be involved in e-commerce and thus competitors, it is somewhat debated as to how relevant this actually was as a factor in the separation.

Shopify Mailchimp Alternatives

But Shopify customers need not worry. There are many alternatives out there which do similar if not the same tasks as Mailchimp. Merchant's may choose from a vast pool of Mail marketing and customer engagement tools: Zapier, Automate.io and ShopSync are in fact recommended by Mailchimp as alternatives for merchants moving forward.

All of these services integrate well with Shopify. However ShopSync allows you to do this for free whereas the others charge. And although they offer free trials, these do not include integrations with Shopify. Zapier has been particularly know to cause some integration issues, and though the others have had some problems too, ShopSync seems to be the best for users who like Mailchimp as it has an almost identical interface and functions in essentially the same way.

No More Mailchimp App for Shopify! What Now?

Ungagged Los Angeles Digital Marketing Convention

Ungagged Los Angeles Digital Marketing Convention

UngaggedLA

The Ungagged Los Angeles conference begins this week, providing talks and master classes in search engine optimization and digital marketing. There will be a variety of excellent speakers providing insights into online marketing, link building strategies, analytics and more.

Ungagged LA Conference Speakers

Once of the most exciting speakers to be presenting at this year's Online Los Angeles is Andrew Shotland. He edits the excellent blog Local SEO Ranking Factors. He was a pioneer of NBC's Internet group and started a local search engine that was acquired by City Search. He will be talking about reverse engineering Google's local search analytics and explaining what it takes to master local business rankings. He will also explain how to set up in house local marketing systems. He also is an expert on explaining how gig economy unicorns are exploiting loopholes to optimize search rankings without a physical location.

Another very exciting speaker to be presenting at Ungagged Los Angeles is Andrew Stone, a Key Account manager at Buffalo Partners at Online Casino Affiliate Programs. He will be talking about risk and fraud management, retention marketing and more.

Ungagged LA Location

The conference will be located at Convene South Grand Avenue in the center of downtown Los Angeles. You can book hotel space at Omni Hotel just across the street.

High-Quality Service: PLRPro

High-Quality PLR Products Free

PLRPro is one of the best ways to ensure private label rights for website reuse. PLR stands for Privacy Label Rights. PLR content is classified as any type of content that gives individuals the right to edit, modify or change it in any way they prefer. PLRPro ensures that individuals are supplied with the right privacy label documents in order to move forward in the process. The author of the content can opt to sell their rights. This is a very important aspect when considering which PLR company to choose. PLRPro has an outstanding record of helping customer with their Privacy Label Rights documents.

In Their Own Words

We offer the highest quality PLR services. For example, we ensure that each and every customer is satisfied with the services we provide. We aim to provide the best customer service possible. For example, if a customer has an inquiry about one of our services, we are sure to respond promptly. Simply contact us through our website and we will ensure that one of our service specialists gets back to you in a timely manner. We understand the important of PLR privacy and ensure that all the rights of the original content owner are upheld. PLRPro ensures that privacy right documents are not violated and are lawfully upheld. This will ensure the process is completed effectively. PLR gives individuals the right to edit, modify or change content. This is very important as it help to ensure that the original owner reserves their right to their content. We provide the necessary documents in order to ensure that laws are not violated. We work directly with customers to ensure the highest quality services are provided on a consistent basis.

Innovative Service: WP Curve

Innovative Service: WP Curve

What is WP Curve?

WP Curve offers the highest level of Word Press services for the lowest rates. They ensures that business owners are able to improve their site with the help of WP Curve. WP Curve ensures sites are able to improve their structure and fix small bugs in order to run optimally. This process is very important as many business owners do not have the time it takes to manually improve their website. This is where WP Curve comes into the picture. They help businesses to fix small jobs for websites in as little as 24 hours. WP Curve has a fast turn around time in order to ensure clients are happy and satisfied. This allows their clients to spend their free time enjoying the things they like to do instead of micromanaging their Word Press. This is one of the most important ways to ensure that each customer's site is properly managed and fixed when issues occur.

What are the Main Benefits of the WP Curve Service?

The main benefits of WP Curve include site hacking protection, brand boosting, conversation boosting, and increased web traffic. These are the main ways that the site can be advanced with the use of WP Curve. WP Curve ensures that users understand the best ways to grow their site and to eliminate the aspects that may be harming their business model. WP Curve offers the highest level of guaranteed services to their clients. It has been featured on many different platform such as Forbes, Fox News and INC. This has allowed WP Curve to acquire industry-leading experience that helps to form the bet services for clients. WP Curve actively manages and monitors clients sites.

Russell Brunson ClickFunnels

Clickfunnels_Features

My Business Journey With Russell Brunson Sales Funnels Software

In todays post, I will acquaint you with ClickFunnels, the product I'm utilizing to fabricate Funnels of deals for my business. By making a very much structured Funnel, you can drastically build your deals and give more of an incentive to your clients.

Before proceeding with this ClickFunnels Review, how about we explain what an advertising Funnel is. In showcasing, it's a procedure that takes individuals who don't have any acquaintance with you and transforms them into clients, otherwise known as an advertising Funnel. In internet business, a business pipe is a progression of steps intended to direct a site guest to the checkout page.

You can utilize ClickFunnels to construct:

Points of arrival

Press pages

Online courses

Enrollment locales

Each sort of offer Funnel you can consider, with request increases, up-sells and down-sells.

Essentially you're getting all that you have to market and sell your items on the web, without contracting costly engineers. ClickFunnels has all that you have to Advertise, Sell, and Deliver Your Services “On The Line”! One of the cool things ClickFunnels does is that it removes the mystery from endeavoring to construct a site or presentation page that changes over your lead traffic.

Best Feature #1: Funnel layout outlines/ format plans

There are various formats accessible to utilize and these layouts are intended to change over leads into clients.

Best Feature #2: Good Visual Drag-and-Drop Editor

The dashboard of the product is amazingly simple to explore and there are obviously useful preparing and utilize recordings accessible to enable you to get set up rapidly.

Best Feature #3: Great Selection of Page Elements

You can utilize the upsell highlights to effectively add items and administration upsells to expand the chance to build income. It additionally has worked in A/B testing capacities.

Best Feature #4: The ClickFunnels Affiliate program is amazing

They offer 5%, 2-level commissions for alluding individuals to the ClickFunnels member program itself. You additionally gain 40% commissions by advancing any item in the ClickFunnel's environment including Expert Secrets, DotCom Secrets or even the Software Secrets books.

List of SEO Rank Checkers

SEORankCheckers

Due to the importance of SEO services to businesses, many organizers spare no expense in boosting the SEO rank of their websites and as such there is a huge demand for SEO rank checkers. Now, there are so many SEO rank checkers in the market today and choosing one may be difficult. To make your search easier, top 5 SEO rank checkers have been outlined below. You are good with any of them.

1.SEMrush
This is one of the best SEO rank checkers around and its results is reliable. Just enter your website URL or the URL of your blog post. In a matter of seconds, it will show you the keywords you are ranking for. It supports both Google and Bing. Although it is a paid service, you can enjoy its 14-day free trial before you subscribe.

2.Ahrefs Backlink Checker
This rank checker is as good as the first one but it also has many great features that will pique your interest. It will automatically detect the keyword your website is ranking for.

3.SERPWatcher

The distinctive feature of this rank checker is that it tracks your keyword position based on Geolocation and devices. There are several paid plans at reasonable prices.

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 Patrick Stevens
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