Pinterest as a Marketing Channel
Whether making pinboards of your dream wedding or virtual closet, Pinterest allows users to catalogue items and ideas in to unique folders and share them with the world. They have capitalized on visual marketing. As Pinterest’s community has risen to over 350 million active users since its inception in 2009, the image sharing site has lead users to some amazing products and services that they wouldn’t have otherwise known about. This means Pinterest users essentially market merchants’ products for them, which helps small businesses and artisan boutiques thrive. 80% of the website’s active users have bought items they had pinned on the website.
Shopify is an e-commerce website that hosts over 500,000 active stores on its platform. Now, Shopify has teamed with Pinterest to create a unique channel that allows Shopify merchants to promote themselves on Pinterest by integrating their products on to the website as a “product pin.” Not only that, but the merchant’s Pinterest page will include a shop tab. This promotion is completely free to Shopify merchants. However, if a merchant does have a budget for promotion, there are also paid ads merchants can opt in to, which Pinterest will promote, and the ad will take users straight to to the merchant’s online store.
Pinterest and Shopify Partnership
Of Shopify’s 500,000 active stores, over 100,000 of those are based in the U.S. and Canada, so a lot more products will be heading to Pinterest if those merchants decide to take advantage of this new channel. The partnership is great for both Pinterest users and Shopify merchants, as this will now make it much easier to shop through Pinterest, and merchants will have access to a much bigger pool of consumers. Merchants will also be given $100 credit to promote their ads once their first ad is posted through Shopify. The Shopify tag on Pinterest even has over 110,000 followers, which tags boutique fashion, beauty, and other products that are only available through Shopify stores, so there is already a level of demand on Pinterest.
Pinterest-Shopify Partnership Marketing Explained
The Ungagged Los Angeles conference begins this week, providing talks and master classes in search engine optimization and digital marketing. There will be a variety of excellent speakers providing insights into online marketing, link building strategies, analytics and more.
Ungagged LA Conference Speakers
Once of the most exciting speakers to be presenting at this year's Online Los Angeles is Andrew Shotland. He edits the excellent blog Local SEO Ranking Factors. He was a pioneer of NBC's Internet group and started a local search engine that was acquired by City Search. He will be talking about reverse engineering Google's local search analytics and explaining what it takes to master local business rankings. He will also explain how to set up in house local marketing systems. He also is an expert on explaining how gig economy unicorns are exploiting loopholes to optimize search rankings without a physical location.
Another very exciting speaker to be presenting at Ungagged Los Angeles is Andrew Stone, a Key Account manager at Buffalo Partners at Online Casino Affiliate Programs. He will be talking about risk and fraud management, retention marketing and more.
Ungagged LA Location
The conference will be located at Convene South Grand Avenue in the center of downtown Los Angeles. You can book hotel space at Omni Hotel just across the street.
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PLRPro is one of the best ways to ensure private label rights for website reuse. PLR stands for Privacy Label Rights. PLR content is classified as any type of content that gives individuals the right to edit, modify or change it in any way they prefer. PLRPro ensures that individuals are supplied with the right privacy label documents in order to move forward in the process. The author of the content can opt to sell their rights. This is a very important aspect when considering which PLR company to choose. PLRPro has an outstanding record of helping customer with their Privacy Label Rights documents.
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LinkedIn has left a void for workers seeking entry level positions. Facebook has capitalized on that void and has sought to fill it. As of now, Facebook will provide job posting for more than 40 different countries around the world. The goal is to secure a more meaningful foothold in the lives of its users while developing a seriously viable business.
Businesses, that have a Facebook Page, will be able to list Facebook job posts straight from the Jobs tab. This ad can just as easily be promoted on their own news feed as well as Facebook's Marketplace. Those seeking a job can fill out an application inside Facebook. There is the option to populate the application from the job seekers own profile information. Any communication or scheduling of interviews can be conducted through the Messenger app.
Everyone wants to drive blog traffic but it's not always obvious how to achieve that end. With billions of websites out there, how to you make people go to yours? Here are a few simple tips:
Mention People in Your Posts
No man is an island and no blogger can get traffic completely on their own (unless you want to pay a fortune in PPC prices). Therefore you need to get other people to help you share your content. One way is to write blog posts that contain contributions from other people.
Reach out to thought leaders in your vertical and ask them to help you write a post. This can be something as simple as submitting a short paragraph related to their opinion on something. Compile your post then reach back out to these folks and ask them to share the content on their networks and link to it.
Evergreen SEO methods have stood strong throughout time. This is amazing feat for such a fickle method that is ruled by ever changing algorithms. Methods that once were sure fire short cuts to achieve high ranking results have fallen to the wayside. The following Evergreen SEO methods and techniques worked when they were first implemented and they keep working.
This method is also known as external links. The basic concept is simple. You provide a link to a website on your website. In turn that website will provide an external link to your website. Google has penalized this method, however, it is still widely used amongst bloggers and other social media platforms. The exchanging value exposes your website to the traffic of the other websites instead of relying on just your own organic traffic. More exposure and more traffic can equate to a higher search result rank.
Research the keywords that are used by your target audience. When you find several appropriate keywords use relevant and quality content on your site that contains these keywords. Be sure to use them naturally and do not excessively and unnaturally fill your website with keywords as this will hurt your search ranking.
Instagram redesigned its app. As a result, its call-to-action bar looks a little different. Now, the the bar is a way for the company to subtly display more advertisements. Obviously, the change was made so that Instagram could get more ad clicks from its users. This is why the ads were blended to look like regular Instagram content. They don't stand out as much, which means that users might click on them more.
Before the changes, the call-to-action bar was blue, and it was positioned below videos and images. The redesign makes the bar blend in more with images and videos as they constantly change. For example, if there is an environmental ad that shows trees in the forest, the call-to-action bar changes to green or earth tones to match the greenery in the images. Or it might be red or orange, if the image or picture shows a blazing forest fire.
Learn how I got hundreds of thousands of Facebook video views in 48 hours
I was thinking about strategies to increase traffic to my new blog site, BrutusReport.com. I'm not new to blogging, marketing, promotions, and E-commerce. At one time, i wrote blogs for an online marketing company. I have produced over 200 articles on different topics, such as wellness, home decorating, lifestyles, tips for city living, and beyond. It was a wonderful experience to research and write about different subjects. A well known Indian writer once said he didn't write about familiar topics, but those he wanted to learn more about (Chitthal).
Taking his advice to heart, I started creating written works to entertain and draw readers in. This leads to what I'm going to say about getting 150,000 views of my Facebook video in 48 hours. I have only five thousand followers on my Facebook page. And I didn't want to spend a dime on the video.
From long, sentimental posts to black and white photographs from childhood... let's face it, when it comes to mothers, all of Facebook is incredibly "thankful" for all that mothers do each and every day to make our lives so much sweeter.
In addition to all those heartfelt sentiments that were shared last Sunday, to kick off Mother's Day weekend, the social site brought back the purple flower reaction which allowed you to respond to posts with a reaction of "thankfulness"... instead of a simple Like.
SEO Costs can be broken out into two categories, things you can do now and get closure and things that go on for some period of time longer.
The first category is fairly cut and dry: identify what the problem is, work on fixing it, then move to the next problem. Simple as that. Like a puzzle, you put a piece down and search for the next piece.
The second category is a bit more complex. Here's where a significant chunk of digital marketing takes place. This is the ongoing process that never really ends. There are always more keywords that need to be optimized, there is always additional content that needs to be published, there's always additional socializing that needs to be done, links that need be found and data analysis is a never ending task.
Don't short-circuit your strategy by putting all your eggs into the short-term cost. You need a long-term strategy that will reap rewards for perpetuity. Look at it as an office space which requires ongoing expenses and maintenance.
Think about these costs as some percentage of every dollar you earn, as if you were putting it toward rent. This cost requires a line in the budget. Costs can always be reduced on one category and increased for the other, but a balance needs to be struck and revisited regularly.