The Shopify partner program includes a set of resources and tools that Shopify users can embrace to grow their business. The partnership is mainly accomplished through marketing, Shopify developers, Shopify designers, and affiliate marketing on Shopify. In most cases, many companies, including Tiktok that seek to expand their partnership with Shopify, do so because they know there is a real opportunity to supplement their income. It is a perfect way of scaling up one's business regardless of their levels of development.
How is Tiktok partnering with Shopify?
Tiktok is partnering with Shopify in several ways. First, since they are already an established entertainer, finding their way into partnering with Shopify was very easy. Initially, Tiktok did not have a significant presence in countries like the US, Canada, and the UK. However, with the latest development, the social video platform is likely to stamp its authority on the said countries. The Tiktok Shopify partnership allows Shopify merchants to optimize their marketing campaigns from the Shopify dashboard. Additionally, it is most likely that soon Shopify merchants with Tiktok business accounts will have an opportunity to add shopping buttons to their Tik Tok profiles to ensure that they can make as many sales as possible. Other ways that Tiktok is partnering with Shopify include:
Creating links that allow Tiktok users to access products on Shopify.
Introducing a commission program.
What is the history of TikTok Shopping and eCommerce?
Initially, Tiktok was marketed as a video-sharing network. The idea was to create something similar to Facebook and Instagram, which are banned in China, the origin of Tiktok. The ability of Tiktok to offer a wide range of content has played a role in its popularity. Since it is now present in over 155 countries and languages, anyone with a stable internet can quickly join the social network. It is for this reason that e-commerce enthusiasts are using the platform to market their products and services. Interestingly, the demand for Tiktok services in the e-commerce industry seems to increase.
It's hardly a secret that blogging is a great way to grow your website and digital presence in cyberspace - irrespective of the products or services you are offering. This is particularly true when one ensures that the blog's SEO (search engine optimization) is done well. Still, knowing the value of something and effectively leveraging said value are not one and the same. Simply put, there is a right way and a wrong way to do blogging in the digital media space. In today's quick and dirty guide, we are taking a closer look at how you can quickly, easily, and effectively build a subscription blog on Shopify.
How to Build A Subscription Blog on Shopify
A subscription blog is a blog where the content is hidden behind a paywall. Anyone interested in the content, therefore, has to pay the set price in order to access whatever content is being offered behind the paywall. Paid subscriptions are a great way to monetize content in a way similar to natural monetization facilitated by product-based eCommerce platforms. Among said product-based eCommerce platforms is the very popular and industry-leading Shopify. Although Shopify is primarily product-based, by following the right steps, one can incorporate subscription-based blogs into the platform to benefit from content monetization. Here are the necessary next steps:
- Understanding the Basics
As stated prior, Shopify is a product-based platform. As such, in order to build a subscription blog on the platform, you will have to essentially leverage the product purchasing features of the platform for the purposes of your content. Simply put, at the end of the process, persons (i.e. potential customers or readers) will be able to purchase their subscriptions from the available listings in a manner similar to the way they purchase products from the relevant listings. Unsurprisingly, this will likely require making a few tweaks at the level of the code.
- Tweak the Code
Tweaking certain features of the Shopify template code is essential to successfully create a subscription-based blog on the platform. Thankfully, this is not necessarily too difficult and there are tutorials abundance that guide you through the entire process of delving into the code and adjusting the same to match your goals. Once you are able to make these adjustments, then the next step is to implement the recreated code and template into your Shopify store. Your newly created and implemented tool will do the work for you.
Death is nigh for third-party cookies, AKA tracking cookies. Firefox and Safari already block them, and Google is set to follow suit in the not-so-far-off future. And might just set in motion the biggest disruption the digital advertising sector has witnessed in its entire history.
End of the Road
Google first announced plans to do away with tracking cookies in February 2020. This was set to take place over the next couple of years as the company worked to "address the needs of publishers, marketers, and users," in addition to "developing tools to mitigate workarounds." For that matter, Google is implementing the phase-out as part of a larger move to enhance privacy by keeping personally-identifiable user information within their ecosystem. That means no more support for third-party cookies on any of the company's products; as of late 2023 according to the most recent announcement.
A New Reality in Digital Advertising
Critics have claimed that Google's decision to phase out tracking cookies is no more than a power move to fortify its own industry position --- specifically by taking away its competitors ability to target users using third-party data. Still, this purge comes in the wake of rising privacy concerns and a growing public awareness. Combined with stricter data use regulations, these developments have significantly diminished the effectiveness of tracking cookies in recent years. So it's fair to say that the writing was already on the wall before the tech giant even announced their plans.
But that, of course, doesn't make the phase-out any less disruptive. Without the ability to track users across the web, ad personalization options will shrink dramatically. Brands will have to find creative ways to collect data directly from their target audiences through first-party cookies. Or better still, they could just utilize platforms that already have rich user databases (social media sites and the like).
"Shopify is the rising star of e-commerce" as stated by The Wall Street Journal. Founded in 2006 in Ottawa, Canada by Scott Lake, Daniel Weinand and Tobias Lutke, Shopify has created new landmarks in e-commerce platform. It provides innumerable opportunities to merchants from all over the world to start, grow and develop there online business. High technology digital solutions of shopify provide easily accessible execution of product sales to its merchants to achieve successful revenues. Up to May 2021, it has been successful to grow up to 1,700,000 businesses in 175 countries. Its annual revenue for 2020 was US$2.929 billion.
Shopify Google Partnership
On May 18, 2021 Google announced about its partnership with Shopify to provide online expansion to its e-commerce business. With this integration, Shopify merchants would be able to use Google shopping platform for free to enlarge their businesses. Google has already made its shopping platform free for merchants which improved 80% surge in number of merchants on Google.
Google will also provide advanced analytic tools to the brands using its shopping platform. These tools will enable merchants to get access to data from websites and prices of the products.
Google Shopping Graph
Google will use a shopping graph, an innovative e-commerce tool launched by Google in its annual I/O event. This tool will help merchants to get access to global search engine and upgrade their virtual visibility to grow their online network.
The shopping graph performs allover the Google platforms. It will provide data access of the search done by a potential buyer on other platforms of Google for eg. from You Tube. Google has also given access to Shop Pay, payment app of Shopify, for payments on its site that will make it more easy for customers and sellers to get maximum benefits by easy transactions.
Shopify a Threat to Amazon
Walmart and Amazon are also leading in online market sales but as this partnership between Google and Shopify will attract branded merchants and companies to establish their business with Shopify. It will be a big challenge for both Amazon and Walmart to beat Shopify in estimated turnovers after this partnership. With easily accessible payment system, highly refined search engine provided by Google, free access to list products, Shopify has became threat for the existing market of Amazon and Walmart.
People often think that setting up on online store is difficult. In some cases, this may be true -- but using Shopify makes it easy. It is a lot simpler than you might think to setup a Shopify store.
Free Shopify Trial
To get started, you can sign up for a free 14-day Shopify trial, which should provide you with plenty of time to create your online store and get it ready for launch. Of course, you will be able to continue adding to your store offerings at any time after it is launched. One thing you will not be able to change is your store name, so give some thought to this before signing up. The store name you choose will become part of your store's URL on Shopify. However, you could also choose to eventually buy your own custom domain name, and then simply point your domain name to your Shopify site.
Creating a Shopify Account
Creating your Shopify account is easy, as it is just a matter of answering some simple questions about yourself and your future online store. You will, of course, want to have your business idea and name figured out first. You will eventually want a logo for your store, and of course you need the products that you plan to sell. These could be your own products, or you may choose to sell the products of others. Good photos of your products are also important, as online customers need photos to decide which products they want to buy.
Adding your products is easy, as it is simply a matter of adding a product, giving it a title and description, and uploading photos. Good titles and descriptions are important to help your customers locate and decide to buy your products. Be sure to include sizes, details about the product's features, and any other relevant information. Details about your shipping, return policy and other important points should be included.
Not everybody is content to see Amazon rule the E-commerce world. One of those who is doing something about it is Toronto-based Shopify. This company has been in the business of providing turnkey E-commerce payment solutions to people for many years.
Shopify eCommerce Solutions
It is perhaps easiest to think of Shopify as an online cash register for your business. You create your store, stock it with the products you want, and charge what you believe to be a fair price. Customers browse your merchandise and select what they want to purchase.
But what happens then? How does someone on the other side of the planet pay you? Building your own custom payment system isn't practical for most people. They need some kind of ready-to-go solution that is widely recognized and has some element of trust attached to its name. That is where Shopify comes in. They can handle all of this part of the business for you at a very affordable monthly price.
Still, Shopify needs to be set up to meet your own individual requirements. A lot of people sell things in multiple venues quite apart from their own website, and this means that their payment solution needs to be compatible with portals such as eBay and Amazon as well.
This spells opportunity for those who are already expert at running Shopify to meet their own E-commerce needs and are willing to share that expertise with those who are just getting started with Shopify or even merely thinking about it.
Shopify Plus Partners
Shopify Plus Partners earn payments in the form of both royalties and commissions in return for getting other people signed up and operational with Shopify. This not only provides additional revenue for the Partner but it also opens the door for moving deeper into the consulting and development field.
Affiliate marketing is a process whereby a marketer earns commission by promoting other people's products online. There are several affiliate marketing strategies that one can use to promote their product online and they include;
Choosing the right affiliates
The person you choose to partner with to promote your product online should be able to understand their audience well, and this can be done through several ways like; through analytical analysis which helps one understand how the audience came to know about you.
The marketer should also be able to know the product which the audience is more likely interested in and the best selling product which also enables them to know the amount of income made on every product.
Using promotions is also another good item in the affiliate marketing strategies camp and all it entails;
Letting the audience know that they will get some discounts once they shop online, rewarding customers for always shopping from the business or by referring others.
Sending an email to customers is also a way of promoting a product because it helps them stay connected to the business and also informs them about a new product or when there is an offer running.
Reviews is another way of used to promote a product whereby, a marketer writes about a product and then put a link to where customers can purchase the product, and then they are given the product for free or on some discount.
Use of social media is a way of affiliate marketing used to promote a product, that requires the affiliate to be very active on social media by making sure that their blogs and websites are well known to the audience.
The other way of affiliate marketing is by optimizing product pages whereby the affiliate has a page that is able to translate people who visit into customers.
There are several ways which an affiliate is able to make their page stand out, and they are such as;
Marketing is tough and social media marketing is particularly challenging. However, the challenges should only encourage you to work harder and be more creative. Here's a fast fact for you. If you come with the right strategies, you will create a huge followership and market your goods and services to millions of people online. Below are some tips to help you achieve great results.
Engage with Individual Social Media Users
Maybe you are used to engaging with your would-be and existing customers by sending messages, videos, infographics and updates. Now, there is nothing wrong with this approach but you can a whole lot better. Human beings love to be appreciated so you should take advantage of this killer secret. Interact with individuals on the social media on a one-on-one basis. This will make them feel cherished by your business and they will become lifelong customers.
Now, this one is a no-brainer. You are not the only person trying to attract and keep customers online. It follows that you must work hard because your rivals out there are working pretty hard. Post frequently and while you are at it, you should post high quality and easy to share content. This makes you relevant and the result is more sales and more cash in your bank account.
Use Different Formats
The beauty of social media marketing is that you have many viable options. You can use both content and videos to market your products. You can also use audio, infographics and webinars. Put on your creative hat and you will come up with innovative ways to carry out a killer marketing campaign.
Reward Loyal Customers
The repeat customer is the lifeblood of every business. It follows that you should keep track of your loyal customers and reward them for buying your products. You can give your customers a bonanza sometimes or offer them a discount. You can even carry out a promo and make sure it gets lots of publicity. Customers who benefit from these strategies will praise your products. This will spread the word and get you even more customers.
One of the biggest challenges in SEO is getting reliable backlinks to your website. You want the links to be associated with reputable IP addresses. You also want to have IPs that are different from one blog to another. Today, C-class IPS can give you exactly what you need for your link building campaigns. The following IPS hosting information will help you get started building a blog network for your link building efforts:
Getting Unique IP Addresses For Similar Content
The IP addresses of your SEO websites are important. You want the links back to clients' sites to be reliable and reputable. Therefore, there are some things to consider for websites and the IP addresses used to host them. Consider the following factors when building websites for your SEO services:
-Check dedicated IP addresses for blacklistings
-Separate similar content with unique IP addresses
-Use a quality SEO hosting service for websites
The unique IP addresses can be used to separate websites with similar content. This means that you do not want a bunch of HVAC services or home improvement websites at the same IP addresses. Instead, use unique addresses to separate these types of sites. You can have technology and AC businesses on the same IP address, though. This is because they are not similar content, and this will not affect SEO:
In the world of internet marketing Neil Patel is a legend so when he comes out with a free keyword research tool for Chrome, it's worth paying attention. Here's an overview of Neil Patel's UberSuggest Chrome extension.
Installing the UberSuggest Chrome Extension
To use UberSuggest you'll need to install it in Google's Chrome browser application. Once you've done so and activated it, whenever you perform a search it will go to work.
It shows the volume of searches in a box to the right of the search results and includes options to show Related, Suggestions, Questions, Prepositions and Comparisons options that will show additional information about the keyword you are searching for. Clicking on any of these takes you to the UberSuggest page on neilpatel.com where there are the full array of the tool's options can be found.
Doing Keyword Research
When doing keyword research a key part of the process is assessing the competition for that keyword. UberSuggest provides a number of metrics that help you to do this including an SEO Difficulty rating that was developed by Neil Patel specifically to show how hard a keyword is to rank for. The tool also provides traditional SERP rankings such as the Domain rating and number of backlinks for a particular site. One of the nicer features of the tool is that it shows the domain score and traffic just above the listing for each site returned in the search results.
The tool offers a traffic analyzer feature that displays accurate numbers on the traffic a site that you enter is receiving. This also provides SEO insights by showing which pages on the site have the best performance as well as the social sites the site is getting visitors from and the countries they are targeting. While UberSuggest doesn't explicitly analyze the overall link profile of a site, you can get data on a site's backlinks by clicking on a Backlinks button in the Main Overview section of the tool. This will give you a general idea of where the site's backlinks are coming from.