Recent studies of Twitter user behavior have indicated that business owners who respond to tweets in a timely manner will see improvements in their customer loyalty over time. Many common Twitter conversations revolve around a negative experience with a company when the business owner answers and wants to make amends. The question is whether this is an effective use of the company's time.

According to current research from both Twitter and Applied Marketing Research, responding to complaints is a positive way to build better customer rapport and correct problems. When a customer receives a response to a complaint, they're up to 20 percent more likely to spend more on a product or service from the same business. They're also up to 44 percent more likely to recommend the business to their friends and family.

Earlier this year, Google and Twitter partnered to bring tweets to Mobile search results. The results have been good for both companies and now Google is adding Tweets to its desktop results also, according to an article update from the company. Twitter gets new users from the partnership as search users want to be a part of the conservation they see in their search results.

Data released this week by Socialbakers showed that Instagram photo posts had 50 times the engagement for big brands as similar posts on Twitter. This follows a story that the photo app surpassed Twitter in total number of accounts, 300 million to 284 million. The study looked at the top 25 brands on each network and then compared user interaction with the brand’s posts. Twitter feels that it has more reach that is not easily tracked in such reports since it allows tweets to be viewed by non-account holders.

twitter y macworld (Photo credit: juque)

Twitter Follows LinkedIn, Facebook and Google With Ad API

In an attempt to get more advertising without hiring a good number of new sales members, Twitter opened its Ad API to the public today. This follows other technology companies that have made similar moves including Google, Facebook and LinkedIn. This makes it easy for large buyers to quickly setup and manage campaigns with in-house programmers. Small businesses can continue to use the web-based interface provided by Twitter for small transactions.

English: A pie chart created in Excel 2007 showing the content of tweets on Twitter, based on the data gathered by Pear Analytics in 2009. (Photo credit: Wikipedia)

Sponsored Tweets : Making Money on Twitter

Paid tweets are not a new concept. The issue of spam posts and spam users in our followers list and twitter feed is not uncommon, but the attempts are painfully apparent and easily dismissed. Ted Murphy, owner of IZEA, has begun a new venture at IZEA called SponsoredTweets. The founder has a good stream of celebrities, conventional as well as online to back his sponsored tweeting venture.

Fiverr (Photo credit: Wikipedia)

Find More Twitter Followers

Many businesses understand and appreciate the effect that social networks have on today's consumers. Many people use social media for a couple of hours every single day. They use them to connect with friends, family and other loved ones. They also use them to exchange ideas, information and knowledge. One of the most popular of these social networking websites is Twitter! Twitter is a leading forum where businesses with a large following tend to be thought of as important, popular and offer quality to customers. This is the reason why more and more businesses are trying to find more twitter followers.

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Top Blogging Tips for Great Content

If you are just starting out or are in need of a refresher on what is important in blogging, we have some blogging tips for you today. From understanding what you readers are looking for to working with others in your niche, we have some suggestions that you should have a look at.

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It has been proven that social networks are a successful medium for professional as well as for recreational use. Sites like Twitter and Facebook are increasingly becoming more popular over the past few years and seem to be influencing our way of communication with the addition of nouns like “tweet” and allowing us to use the word friend as a verb besides using it as a noun.
  
But it is not easy to build a social network. It is not like logging on, typing a short message about some breakfast cereal and then getting instant micro blogging success. It requires lot of hard work and patience in order to build a good social network.

Social media management tools have been the recent buzz in the market. Social media management tools can help one make use of public networking activities for business purposes such as marketing campaign, lead generation and contact management. There is no better way to exploit the raging popularity of social networking websites in order to bank some money or spread the word about your business without throwing in lots of money. In some cases, one will not have to spend a dime on social media management tools, yet be able to reach to a massive size of audience. Below is the list of few social business tools that companies can use for their advantage.

Twitter Followers and Following Back

The goal of many Twitter account holders is to get as many followers as possible and to that often requires following those accounts in return. This leads to issues with trying to get useful information from your Twitter stream, but for some accounts, that might not be your purpose. Maybe your purpose is to sell tweets through one of the ad platforms like SponsoredTweets or TwittAd. And unless you are someone somewhat famous in your field, getting followers without following back is quite hard to do.