Wordle Cloud of the Internet Marketing Blog - 08/15/08 (Photo credit: DavidErickson)

If you’re considering hiring an internet marketing consultant to help your business succeed in the potentially profitable but highly volatile online market, you need to know a few things first:

1. The consultant isn’t a genie in a bottle
2. You get what you pay for
3. You’re in control
4. Traffic isn’t everything
5. Internet marketing isn’t evergreen