With the widespread adoption of social media platforms, businesses are slowly forgetting the importance of company newsletters and the marketing potential they offer. Facebook, Twitter and LinkedIn are great social networking platforms that help businesses connect and communicate with potential and existing clients. However, company newsletters should be incorporated into the overall social media marketing strategy, as opposed to being nudged to the side, and can assist in the broadcasting of company and industry news. This article highlights the importance of newsletters and how they can be utilized to drive traffic to business websites, increase sale conversions and build great business to customer relationships.