Image by Jeff Lowe

For every small business owner, having a website is a great asset to the rest of your endeavors, whatever they may be, and in order to make the most of all of your resources, you must do what you can to keep each arm of your business operating at its highest potential. In the old days, it was much easier, simply having to make sure that your shop was clean and you had a smile on your face when people walked in, but nowadays it is far more complicated than that.

You probably know that SEO (short from search engine optimization) is actually the process of improving the visibility of a web page. You can do that using White Hat SEO techniques but this will take you a lot of time and all these methods won’t be enough to improve the visibility of your web page. But here comes the term Black Hat or in short SEO methods that are used for manipulating the search engines’ index. These techniques are cheaper and work faster than the ones known as White Hat. As you may suppose  Black Hat tactics are forbidden and often penalized because they do not follow the rules of the search engines. Cookie stuffing, page hijacking, keyword stuffing, link farms are the names of only a few of many others Black Hat techniques that are used nowadays. Imagine that you can make ten different articles with unique content from a single one. It sounds like a miracle, but this term is actually known as article spinning and of course belongs to one of the Black Hat techniques. Even though all these methods are often penalized by the search engines who can blame you for using them when this kind of SEO practices will save you not only time but also money and efforts.

The logo of the blogging software WordPress. Deutsch: WordPress Logo 中文: WordPress Logo (Photo credit: Wikipedia)

Seems like Wordpress is no stranger to the words 'top 100', as in April 2012 the popular blogging platform has found itself in familiar territory among the hosts that top bloggers favored most, for the second time in approximately four years.

Image via CrunchBase

The best deals on web hosting are not difficult to locate, but it is easy to fall for the hype. One of the things that a person looking for web hosting services and deals falls into is a bunch of affiliate marketing sites. Now, there is nothing wrong with that, per se, one must understand the motivation behind these reviews. The reviews are skewed to convince, not balanced to inform. But there is utility in them after all. Go through the blogs and look for the ones that provide the most number of alternatives. This smart marketer has gone the distance to get affiliate status with all the links and then gives an almost unbiased view of all.

Image via CrunchBase

In the digital age, a well designed company website simply is not enough. While a site may be visually pleasing and easy to navigate, those factors will not help you when it comes to search engine optimization. Website reliability and speed are very crucial aspects to a website from a usability perspective as well as search engine optimization. A company website can be used to reach out to potential customers as well as add revenue through ecommerce, offer focused interaction with customers and issues relating to customer service and can provide customers with up to the minute news about your business or product. All of these beneficial website functionalities will be lost if your page is not “search engine friendly”. “Search engine friendly” means the online site can be indexed by Search and listed on search engines easily. Search engines are a primary source of web traffic, and if your site is not listed, your business will miss out on thousands of would-be customers.

Image via CrunchBase

Magento is the revolutionary web development platform that has changed and enhanced ecommerce development. Magento provides a modular architecture and highly flexible platform that allows PHP developers to control the functionalities and features of the E-store. The solutions developed over Magento provide a very effective platform for online merchants. They can display and market their goods in a much effective manner now.

When you're getting setup in business for years we've assumed that any business, no matter what size, needs a website. The underlining principle in that thinking is actually that every business needs 'a home on the web'. These days that home doesn't necessarily have to be a website in the traditional sense. Facebook pages, Twitter profiles, Google + pages, Flickr, YouTube - the list goes on - all these places give your brand (whether that's a business or some other entity) a home and perhaps more importantly, a voice, on the web.

Image via Wikipedia

Making a website usually isn’t the hardest thing in the world, but there are a lot of things to keep in mind if you want an effective website that is able to convert visitors and easily ranking in the search engines. This will require you to actually look at your website like a visitor and be willing to make changes so you can have the best website possible. Consider the following items;

Image via Wikipedia

To answer the question posed in the title, yes and no. Yes, keyword density does still matter but no, it is not as important as it used to be, and in some cases, keyword density is far less important than many of the other factors which go into determining page rank. In situations such as sites which are in relatively sparsely populated niche markets where the level of competition is low, having a somewhat higher keyword density (without overdoing it) can make a bit of a difference.

Image via Wikipedia

Notwithstanding the importance of a CMS there is a concern for the costs of content management systems that are brought along with their incorporation and usage. There is no doubt about the relevant importance and usefulness which is available. This also brings in carful and speculated selections as the costs and expenses that are a part of it is also huge. There are several established companies in the industry that have proprietary systems available for installation. These are specific designs that are a part of the software packages available for a particular type of industry; there are further personalized usages that can be incorporated when t is used for a company.