Pinterest as a Marketing Channel

Whether making pinboards of your dream wedding or virtual closet, Pinterest allows users to catalogue items and ideas in to unique folders and share them with the world. They have capitalized on visual marketing. As Pinterest’s community has risen to over 350 million active users since its inception in 2009, the image sharing site has lead users to some amazing products and services that they wouldn’t have otherwise known about. This means Pinterest users essentially market merchants’ products for them, which helps small businesses and artisan boutiques thrive. 80% of the website’s active users have bought items they had pinned on the website.

Product Pins

Shopify is an e-commerce website that hosts over 500,000 active stores on its platform. Now, Shopify has teamed with Pinterest to create a unique channel that allows Shopify merchants to promote themselves on Pinterest by integrating their products on to the website as a “product pin.” Not only that, but the merchant’s Pinterest page will include a shop tab. This promotion is completely free to Shopify merchants. However, if a merchant does have a budget for promotion, there are also paid ads merchants can opt in to, which Pinterest will promote, and the ad will take users straight to to the merchant’s online store.

Pinterest and Shopify Partnership

Of Shopify’s 500,000 active stores, over 100,000 of those are based in the U.S. and Canada, so a lot more products will be heading to Pinterest if those merchants decide to take advantage of this new channel. The partnership is great for both Pinterest users and Shopify merchants, as this will now make it much easier to shop through Pinterest, and merchants will have access to a much bigger pool of consumers. Merchants will also be given $100 credit to promote their ads once their first ad is posted through Shopify. The Shopify tag on Pinterest even has over 110,000 followers, which tags boutique fashion, beauty, and other products that are only available through Shopify stores, so there is already a level of demand on Pinterest.

Pinterest-Shopify Partnership Marketing Explained

English: Wikipedia Android app (Photo credit: Wikipedia)

Google Keep: What It Brings To The Table

Google Keep is a very simple app used for recording notes, checklists, images and audio, but many people are curious as to what makes this app different than others, what it has to offer that others don't. There are a few key things in particular to realize about this app. Many people think the app will be dead and gone in just a few years, while others think it could be around for a long time, depending on how Google chooses to play it out and what consumers think in return.

Image via CrunchBase

The team at Boticca.com are not only the purveyors of beautiful, independently designed jewelry and fashion accessories, but they are somewhat social media savvy, too. With more than 25,000 fans on Facebook and over 30,000 Twitter followers, Boticca has really taken the online fashion world by storm.

Boticca is also one of the first brands to team up with social gifting service, Drop Gifts, which enables users to send their friends and family vouchers for their favorite e-commerce sites via social media. Fantastic!