CapturedTech - Technology - Patrick Stevens
The Birth of a Game-Changing App
Instacart, the renowned grocery delivery company, has unveiled its latest innovation, the Instacart for Shopify app. Until now, advertising on Instacart was primarily accessible to larger corporations with substantial marketing budgets. Emerging brands often found themselves sidelined in the highly competitive digital marketplace. Instacart Ads are now within reach for CPG brands, big and small, hosted on the Shopify platform.
Opening Doors for Emerging Brands
With the integration of Instacart Ads into the Shopify ecosystem, the playing field is leveling out, allowing these brands to compete with more established players. A small artisanal food brand, based right here in Columbus, Ohio, leveraging the Instacart for Shopify app to showcase its unique products to a nationwide audience finds great new revenue sources.
The Power of Instacart Ads
With the introduction of the Instacart for Shopify app, the doors to this exclusive club are swinging open. The real game-changer here is the introduction of Instacart Ads to smaller brands. Now, let's delve deeper into why the Instacart for Shopify app is causing such excitement:
CapturedTech - Technology - Patrick Stevens
App developers will be getting something new from Microsoft when the company releases Windows 10 according to news coming out of Build 2015, the Microsoft developers conference. The operating system designed to work on PCs, Phones, and Tablets, will be open to almost all developers including some that worked on Android and iOS when it is released later this year. The Microsoft store currently contains near 585,000 apps which is about half of what Google and Apple offer in their stores. So new apps are greatly needed to keep their products useful and competitive.
CapturedTech - Technology - Patrick Stevens
English: Wikipedia Android app (Photo credit: Wikipedia)
Google Keep: What It Brings To The Table
Google Keep is a very simple app used for recording notes, checklists, images and audio, but many people are curious as to what makes this app different than others, what it has to offer that others don't. There are a few key things in particular to realize about this app. Many people think the app will be dead and gone in just a few years, while others think it could be around for a long time, depending on how Google chooses to play it out and what consumers think in return.