WPP, a global communications company, and Shopify, a commerce company, have joined forces to create a new partnership. They want to help big brands grow faster and reach more customers by using Shopify’s platform.

A Partnership for Rapid Scaling

The partnership will let WPP’s commerce experts work with Shopify’s platform to make new products based on shared insights. They will also help brands adapt to the changing needs and preferences of consumers who shop online.

Addressing Changing Consumer Expectations

WPP clients will benefit from Shopify’s platform, which can help them connect with their consumers directly and grow their business globally. Shopify will also work with WPP to make specific solutions for different sectors like consumer goods, health, and fashion.

Unlocking Growth Opportunities

The companies will also train and certify WPP employees to become Shopify specialists. They aim to have 300 certified experts in WPP’s network in the first year of the partnership.

Training and Certification

The partnership is based on WPP’s previous success with Diff, an ecommerce agency that WPP bought in 2022. Diff has been working with Shopify for over 10 years and has made some of the best stores on Shopify’s platform.

WPP and Diff will also support Shopify’s Operation Hope Program, which wants to start and grow one million Black-owned businesses in the US by 2030.

The Birth of a Game-Changing App

Instacart, the renowned grocery delivery company, has unveiled its latest innovation, the Instacart for Shopify app. Until now, advertising on Instacart was primarily accessible to larger corporations with substantial marketing budgets. Emerging brands often found themselves sidelined in the highly competitive digital marketplace. Instacart Ads are now within reach for CPG brands, big and small, hosted on the Shopify platform.

Opening Doors for Emerging Brands

With the integration of Instacart Ads into the Shopify ecosystem, the playing field is leveling out, allowing these brands to compete with more established players. A small artisanal food brand, based right here in Columbus, Ohio, leveraging the Instacart for Shopify app to showcase its unique products to a nationwide audience finds great new revenue sources.

The Power of Instacart Ads

With the introduction of the Instacart for Shopify app, the doors to this exclusive club are swinging open. The real game-changer here is the introduction of Instacart Ads to smaller brands. Now, let's delve deeper into why the Instacart for Shopify app is causing such excitement: