With the widespread adoption of social media platforms, businesses are slowly forgetting the importance of company newsletters and the marketing potential they offer. Facebook, Twitter and LinkedIn are great social networking platforms that help businesses connect and communicate with potential and existing clients. However, company newsletters should be incorporated into the overall social media marketing strategy, as opposed to being nudged to the side, and can assist in the broadcasting of company and industry news. This article highlights the importance of newsletters and how they can be utilized to drive traffic to business websites, increase sale conversions and build great business to customer relationships.

The Human Voice of Freedom: The Internet and Human Rights Panel (Photo credit: US Mission Geneva)

Although most people who come across your blog have no idea what you actually sound like it is important to make sure they are able to understand your writing voice.  The voice of your blog comes through in various ways and here are a few tips on how to make sure that yours is being heard and more importantly that the voice you are using will help you to increase sales and help with the branding of your online presence.

Thanks to online faxing, businesses can send and receive fax messages without having to buy a fax machine or maintain a dedicated fax line.  Setting up online faxing services can be done in a matter of minutes; the crucial part is picking the right service provider who can furnish the perfect balance between quality and price.  In this post, we provide an easy step by step guide to setting up online faxing services.

People see or hear advertisements for deals and sales on television, billboards, posters, radio, among so many other advertising techniques. This is typical. But now, many are turning to Facebook and social media for advertising their local business, as well.

Why is it that using social media is suppose to be valuable to a local business marketing campaign? Some people say these networking sites won’t help gain leads or customers, so why bother?

Timewasters are always present in every workplace. Today, our modern timewasters are the online ones. However, instead of letting these biggest timewasters distract our work performance, we can turn them into powerful productivity tools.

Below are a few of the biggest online time wasters along with some suggestions on how to turn them into productivity tools.

In today's economy it is becoming increasingly popular for people to run their businesses from their homes. This is perhaps not surprising considering the many savings and lower overhead expenses that home businesses make possible. However, running a business from your house poses the question of what kind of technology is needed in your home to run your business successfully. Most people would agree that one of the basics is a fax number and a means of accessing a fax service. Today more and more home business owners are concluding that online faxing services are the best way to meet their faxing needs. This means using your Internet connection to send faxes as email attachments (such as PDF) or by other formats through an online fax account. Here are three of the major reasons why it is becoming increasingly common for home business owners to choose online faxing services over the traditional office fax machine :

Image via Wikipedia

Sometimes when people ask me what I do for a living I’m tempted to simply say “everything”.  Anybody who starts out on the rocky, but rewarding, road to self-employment will know the feeling.  Whether you simply work for yourself or run a small business your ‘core’ work is usually only the start of it.  For those working alone the list, apart from the actual job, usually includes being the cleaning staff, the secretary, the HR manager, the catering staff and your own accountant.  Most of these jobs I’m relatively comfortable with, apart from the last, which has a tendency to make my blood run cold.  I’m a writer and I love words, but numbers and I have had a long and bitter relationship which stretches back into the distant past when I was always last in the class to learn each of my times tables.  But keeping up with accounts is crucial, not only for the obvious reason – cash flow – but depending on the size of company you run, for VAT, tax and payroll purposes.  The latter being a particular focus of attention as far as your staff are concerned.  Well presented, accurate accounts can be valuable in other areas of business life too – from your client’s perspective professionally presented invoices are an indication of your attitude and from a bank’s point of view accurate, understandable accounts speak volumes. 

How many times have you been told that the best way to get organized is to use a calendar?  It's good advice, but do you actually know anyone who still carries a paper calendar?  Your smartphone probably has a calendar already installed on it, but additional calendar apps are available that can help you sort and sync your schedule to make you more productive.

Calendar apps are a great tool to for students studying at business school, law school, criminal justice school or other any other schools or colleges.  They efficiently organize class schedules, homework, and any other relating tasks. Try out these calendar apps to help you juggle work, school, and your social activities to ensure you'll never miss another appointment.

The sale always begins with a sales lead. Looking for more sales leads is a critical component of any sales professional's job. Without sales leads, you have no new potential customers to market your product or service to. Following are 10 ways to source great sales leads, to help you start your sales process off right:

Image by quasarkitten via Flickr

If you’re looking to get a website created for your business, finding the sweetest website design in Portland might be more difficult than one would think. But even if you’re able to find the best designer for your needs, you still have some work of your own to do.

With that said, there is definitely a way for you to maximize the effort you put in conceptualizing your design while you look for the right web designer or web design company.

In this article, we will tackle 5 simple tips for maximizing your effort once you finally have the right website designers in Portland, Oregon on board.