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Is Your Website the Thorn in the Side of Your SEO Campaign?

Your Website Is One Among Millions

Image by FindYourSearch via Flickr

I was working hard to increase the position of my website in the search engines using all the best SEO techniques that I was aware of. Admittedly I knew very little about optimization and relied upon what I had researched on the Internet.  As a small business I thought that I could manage my online marketing well enough to get ahead of the local competition.

I tried various activities such as creating articles and submitting them to various article directories, writing guest blogs to be placed on various sites, adding links to my social media accounts and adding a blog to my site. As you can imagine this took a lot of time to manage and I was able to grow a little, but it was not delivering the high impact I was after; which is why more businesses like mine are turning to SEO providers.

Loyalty, Is It Gone or Just Harder to Earn?

what's in my wallet

Image by rhodes via Flickr

Loyalty is a funny sort of word. We are loyal to our friends and we are loyal to our partners and family. Sometimes we even feel a certain level of loyalty to a store or website that carries out favorite items and the best prices. Some stores offer loyalty reward points to get us to buy even more and save even more. Yet, on the whole, what does loyalty count for?

Perhaps you might consider your home/cell phone company, your credit card company, your bank or your mortgage company. How loyal do you feel toward them? How loyal do you think they are toward you? Are they quick to notify you of any special offers that are usually aimed at “brand new customers only” or do you have to call them and threaten to change to another company in order to get a deal from them?

Three Creative Referral Strategies for Small Businesses

Wordle Cloud of the Internet Marketing Blog - ...

Image by DavidErickson via Flickr

In the past, businesses relied on referrals more than they relied on advertising. A certain local establishment can be a town landmark yet does not employ any kind of marketing campaign because it has excellent word-of-mouth. Presently, there are so many marketing strategies aside from referrals which any small business can employ. However, the power of referrals is still going strong, making it a must for local businesses.

Unless your customer is that happy with your services, you cannot expect them to refer you to their friends and family without you motivating them first. This is why most local businesses have a referral program wherein they reward customers for their referrals. The idea of giving out incentives will usually mean that a business has to spend money in order to make money. But if this strategy is carried out wisely, business owners need not worry about throwing cash into the drain.

4 Small Businesses You Can Start with Little to No Money

Image representing oDesk as depicted in CrunchBase

Image via CrunchBase

You can start a number of small businesses with little or no money, but first you must decide upon what type of business is best for you. It must be something you have an interest in, have the resources to start financially and that you have experience in. If you have these basics covered, then you could be soon running a business in the area of your expertise.

Here are some great examples of businesses that cost almost nothing to start up and what each one requires from you to run productively, so think about which ones appeal to you.

Quora – Everything That You Want To Know

SUN VALLEY, ID - JULY 06:  Adam D'Angelo, co-f...

Image by Getty Images via @daylife

Quora is the name of a questions and answers website that was founded in the year 2009 and launched in 2010. This is akin to an online encyclopedia of questions and answers which is uniquely maintained and updated by all those who use it. There are newer questions and their answers created as well as edited by those reading them. It is a constant process of enrichment of the site that is carried out by those who are reading or using it in the end. There are various topics for the questions here and subsequently you can answer them too. If there is another who reads the answer and feel they can update or correct the same the suggestions will be brought to you by their comments.

Steve Jobs - One Of The Greatest Minds In The World Of Information Technology

A cropped version of :Image:SteveJobsMacbookAi...

Image via Wikipedia

Steve Jobs was one of the biggest titans in the digital age.  Yet, how does he compare to other famous businessmen?

It will take awhile before we can truly answer this question as technology is still evolving.  In addition, we do not know what Apple will achieve in the future.  However, it is pretty clear that Steve Jobs was a top visionary in the IT world.  It is sad that fate decided to take him away at such a young age.  He died at only 56, an age that is too young to pass away.  On the other hand, he did accomplish many things in that short period of time.  As such, we need to use his memory as inspiration for both ourselves and our children.

How to: Protect Your Business with Outsourcing

YOKOSUKA, Japan (Dec. 1, 2009) Logistics Speci...

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In today’s uncertain economic climate, it can be hard to predict what the future holds for even a fairly successful business. How many times have you heard a story where a business has been doing well, has chosen to expand, and then failed because they over-extended themselves by buying a new office, or taking on too many staff.

Outsourcing can help to prevent those problems.

It’s true that there are some areas of business where having on-site staff is a better decision, but there are other areas such as ecommerce fulfillment, customer service, and mailing fulfillment where enlisting outside help just makes sense. Why spend a lot of money on space, equipment, and full time employees when you can’t guarantee that you will even need those facilities in a few month’s time?

Android Developers Aren't Shy About Marketing to Gay Consumers

Android Developer Phone 1

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Smartphones running Google's Android operating system have been growing in popularity since first being introduced in 2005, and that means that Android's app market has been growing as well. With the growing popularity of the mobile app industry, the ease at which developers can add a product to Android's Market, and the relatively simple process of generating revenue, Android development has virtually exploded. So much so that many Android developers are beginning to embrace smaller niche markets such as gay consumers.

3 Habits of the Effective People

Vector image of two human figures with hands i...

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The first three Habits of the effective people are aimed at self-awareness and understanding of oneself. The second group of habits in the concept concerns the interaction of a person with other people. The topic is extremely complex and multi-layered. Before you continue, you must understand one very significant condition mentioned by the author, which states that the effective interaction with others can only be built on the basis of genuine personal autonomy achieved through the first three habits. Or, in other words, we can better interact with others only if we know who we are and have a good relationship with ourselves. Only then, we can truly turn our attention to the others and seek effective ways to interact with them.

How to Achieve Ecommerce Success By Leveraging Social Media

This is icon for social networking website. Th...

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The world of shopping has turned, over the last two decades or so, to the Internet. It used to be that everyone had a brick and mortar store. As the web came online and grew in popularity, some of these stores developed websites. Others, thinking that this new technology would not catch on, did not. They were quickly left behind. Now, almost every single advertisement that you see has a URL connected to it, a place where consumers can go to explore the goods and services that are being offered. Rare is the company that does not have a website.

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 Patrick Stevens
 542  246435  6/19/2024

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