Link building is perhaps the most important element when it comes to successfully marketing an online venture.  One can have the nicest website, the coolest domain name, an offline marketing campaign and a killer product, but without off-site links, your website is next to invisible.  Although there are a significant number of factors involved in how search engine rankings are decided, the basic idea is that the more links a website has to it (also known as backlinks), the higher up the rankings the site will appear for a phrase.  This is a gross simplification, but having more inbound links is always beneficial.

A recent post on the Gmail blog discussed how to help prepare for a disaster with data on your local computer. The post recommended people backup their important data using Gmail and Google Docs as a measure to keep all important documents safe. However, these alternatives rely on cloud storage and Google services, which many people do not want to rely on in a bad situation. That is why Dropbox is a viable alternative.

Choosing the right pay-per-click advertising company for your web site can be an important part of the strategy to monetize your online publishing efforts. Google Adsense is by far the most popular and successful pay-per-click program for web publishers. However, Adsense is not perfect. Payment rates per click may vary and rules and regulations seem to favor the advertisers (and Google) rather than webmasters and bloggers. Overall, Adsense is one of the better choices, but there are some different options.

Where there are people, there are also con-artists seeking to separate people from their money. Scams and other cons have moved into the online social networking world like on Linked In, as well as other social media sites. While this list is not complete, it does cover many of the common areas of concern:

Sure, working from home is great—no boss breathing down your neck, no need to put on a pair of ironed slacks, and no starving yourself until you get a chance to grab some chips from the snack machine in the hall. But, if you don’t put a little effort into creating a nice office for yourself at home, you could find yourself with a whole new set of complaints. Check out these tips to really maximize the freedom and enjoyment that can come from freelancing at home.

Mechanical Turk is an online market that has tasks requesters can submit so that workers can get paid for them. The tasks can be anything from taking surveys, to writing articles, to proofreading, to verifying addresses and more.

Anybody who works on Mechanical Turk will have a difficult time making any sort of a living. Its almost impossible to earn even the lowest amount a normal employer would be required to give you, according to Panagiotis Ipeirotis, who is a business professor. Some workers who spend an excessive amount of time on the site may be able to earn up to 1k a month, according to some surveys. Most workers spend less than a day using the site, netting them less than $20/week.

When you are doing search engine optimization (interesting, but little known fact is that the Danish term is søgemaskineoptimering) for your website, one of the most common questions popping up is how many links should you have on a certain web page and does this matter. The answer is – Yes, absolutely. There is a reasonable number of links that you should not exceed for the good of your own website.

Even though the holiday season is over, you can still find plenty of technologies and gadgets to play around with – at work. That’s right; there are a so many great technologies on the market that could help you start or improve your business.

Here are the top five technologies your business needs in order to be efficient, accessible, productive and successful:

If you feel like you can’t breathe some days because of all the demands placed on your time, you are not alone. Time is the one thing none of us can make more of, yet it seems like every day the world finds a new way to lay claim on our already limited, precious supply of time.

Have you ever noticed though that some people seem unbound by the limits of time? They manage to accomplish everything they need to do and more each day and what’s more they hardly seem to break a sweat or stress out about it in the least. It’s not that they have any less to do that the rest of us, instead by nature or training they are excellent time managers.

Social media management tools have been the recent buzz in the market. Social media management tools can help one make use of public networking activities for business purposes such as marketing campaign, lead generation and contact management. There is no better way to exploit the raging popularity of social networking websites in order to bank some money or spread the word about your business without throwing in lots of money. In some cases, one will not have to spend a dime on social media management tools, yet be able to reach to a massive size of audience. Below is the list of few social business tools that companies can use for their advantage.