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In the digital age, a well designed company website simply is not enough. While a site may be visually pleasing and easy to navigate, those factors will not help you when it comes to search engine optimization. Website reliability and speed are very crucial aspects to a website from a usability perspective as well as search engine optimization. A company website can be used to reach out to potential customers as well as add revenue through ecommerce, offer focused interaction with customers and issues relating to customer service and can provide customers with up to the minute news about your business or product. All of these beneficial website functionalities will be lost if your page is not “search engine friendly”. “Search engine friendly” means the online site can be indexed by Search and listed on search engines easily. Search engines are a primary source of web traffic, and if your site is not listed, your business will miss out on thousands of would-be customers.

What's in the bag? Business of Software 2010 (Photo credit: betsyweber)

Regardless of what type of business you run, accounting will play a role in the process. You have to keep track of your business finances in some way and utilizing accounting software is a popular choice for most business owners. Accounting software can be a lifesaver and can make your job as a business owner a lot easier. However, if you're new to the business world, you may be unsure of which accounting software program to choose. There are, after all, a many choices to pick from. Before choosing accounting software program for your business, there are a few factors for you to consider.

With the widespread adoption of social media platforms, businesses are slowly forgetting the importance of company newsletters and the marketing potential they offer. Facebook, Twitter and LinkedIn are great social networking platforms that help businesses connect and communicate with potential and existing clients. However, company newsletters should be incorporated into the overall social media marketing strategy, as opposed to being nudged to the side, and can assist in the broadcasting of company and industry news. This article highlights the importance of newsletters and how they can be utilized to drive traffic to business websites, increase sale conversions and build great business to customer relationships.

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Magento is the revolutionary web development platform that has changed and enhanced ecommerce development. Magento provides a modular architecture and highly flexible platform that allows PHP developers to control the functionalities and features of the E-store. The solutions developed over Magento provide a very effective platform for online merchants. They can display and market their goods in a much effective manner now.

The Human Voice of Freedom: The Internet and Human Rights Panel (Photo credit: US Mission Geneva)

Although most people who come across your blog have no idea what you actually sound like it is important to make sure they are able to understand your writing voice.  The voice of your blog comes through in various ways and here are a few tips on how to make sure that yours is being heard and more importantly that the voice you are using will help you to increase sales and help with the branding of your online presence.

Niche Affiliate Marketing System (NAMS) Workshop 3 (Photo credit: rogercarr)

Promoting affiliate product on your blog and earning good amount of money from it is not easy. It is easier to just place an AdSense code to your blog and start earning per click. However, you can maximize your chance to earn good amount of money from affiliate marketing through your blog, as long as you can keep your marketing hot on your blog. Here are 5 good strategies to keep your blog affiliate marketing hot:

Thanks to online faxing, businesses can send and receive fax messages without having to buy a fax machine or maintain a dedicated fax line.  Setting up online faxing services can be done in a matter of minutes; the crucial part is picking the right service provider who can furnish the perfect balance between quality and price.  In this post, we provide an easy step by step guide to setting up online faxing services.

People see or hear advertisements for deals and sales on television, billboards, posters, radio, among so many other advertising techniques. This is typical. But now, many are turning to Facebook and social media for advertising their local business, as well.

Why is it that using social media is suppose to be valuable to a local business marketing campaign? Some people say these networking sites won’t help gain leads or customers, so why bother?

When you're getting setup in business for years we've assumed that any business, no matter what size, needs a website. The underlining principle in that thinking is actually that every business needs 'a home on the web'. These days that home doesn't necessarily have to be a website in the traditional sense. Facebook pages, Twitter profiles, Google + pages, Flickr, YouTube - the list goes on - all these places give your brand (whether that's a business or some other entity) a home and perhaps more importantly, a voice, on the web.

Wordle Cloud of the Internet Marketing Blog - 08/15/08 (Photo credit: DavidErickson)

If you’re considering hiring an internet marketing consultant to help your business succeed in the potentially profitable but highly volatile online market, you need to know a few things first:

1. The consultant isn’t a genie in a bottle
2. You get what you pay for
3. You’re in control
4. Traffic isn’t everything
5. Internet marketing isn’t evergreen