Marketing your business on Facebook can be extremely rewarding and a great way to build your audience and attract new customers. It can also be a bit overwhelming if you aren’t quite sure what you should be doing, and it’s easy to make a lot of mistakes while trying to figure it out.
But the good news is that many entrepreneurs have already made those same mistakes, and you can learn from them and be able to avoid making these common blunders. Let’s look at the top 5 mistakes and how you can avoid them. This will help you to move forward faster and build your Facebook presence quickly and in a way that attracts your ideal customers.
Starting an account on Facebook or Twitter is something that most people have done now and if you haven’t then you really need to think about doing it because you are missing out on a lot. However when you are joining the service and even those of you that have been on them for years there are things you have to be careful of because you can easily be exploited without realizing.
Social media management tools have been the recent buzz in the market. Social media management tools can help one make use of public networking activities for business purposes such as marketing campaign, lead generation and contact management. There is no better way to exploit the raging popularity of social networking websites in order to bank some money or spread the word about your business without throwing in lots of money. In some cases, one will not have to spend a dime on social media management tools, yet be able to reach to a massive size of audience. Below is the list of few social business tools that companies can use for their advantage.
Placing and Receiving Guests Posts
Getting back links to your site is one of the most important SEO (Search Engine Optimization) tasks, or so you may have heard. And a popular way to get quality back links is to guest post on blogs other than your own. You can find a blog that is more popular than yours, contact the owner of the blog in any number of ways, write some good quality content, and deliver the content with a number of links to the blog owner. Sometimes some negotiation is required to determine the content you will write for the site. And sometimes the blog owner will not be interested in placing guest posts on their site.
Two services are now available to assist bloggers in placing guest posts and in obtaining guest posts. Cathy Stucker operates the Blogger Linkup which is a daily email comprised of available guest posts and sites looking for guest posts. The service is fairly hands-off as you will need to contact the site owners listed and handle the normal guest posting details described above. Getting your information into the email newsletter can be accomplished through Cathy’s website. It’s nice to have a service that takes you one step closer to completing a guest post like this one.
If you are looking for a service that nearly completes the entire guest posting process for you, than The Keyword Academy’s Guest Posting System is what you are looking for. You will need to join the sites Pro membership group to use the service, but your first month costs only one dollar while subsequent months are close to thirty dollars. This service works with Wordpress blogs to collect guest posts, check them for several important qualities, distribute them, and approve them. You can be a site publishing guests posts by installing a plug-in or you can be a guest poster, by adding content to their custom interface. Take a look at their documentation for more details.
Either service, or both services are great to use just make sure you double-check the content before you publish it and produce good content if you are going to be a guest poster.
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Adding Site Feeds to Google Buzz
One of the more popular features of Twitter is the ability through their API to post at intervals or when an RSS feed is updated a tweet to Twitter automatically. So blog owners don’t have to worry about tweeting their new blog entries cause it is done automatically from a service like TwitterFeed.com.
With Google Buzz being the latest micro blogging platform, everyone wants the same features as Twitter from Google. Of course Google doesn’t want some of the features that it deems to be problematic, but it does allow you to post your RSS feed automatically to your Buzz account whenever a new post is available. Just how do you get Buzz to connect to your site or sites?
There are a number of posts about adding a an XFN tag to the site or a rel=me tag when you link back to your site from Google. But all this seemed silly to me because the sites aren’t profiles of me, they are just blogs that I work on occasionally about topics that I enjoy. Then I discovered the simple way to connect a site.
Go to the Webmaster Tools portal within your Google account and add the site you want to connect to within Buzz. Verify the site by adding a file or a meta tag to the header of the home page. Then return to GMail, Click on Buzz, and Click on connected sites. The new sites will now be available for connection. Your latest post will appear within Buzz and new posts will automatically be posted.
Now if only I could figure out how to get more followers of my Google Buzz without a public interface.
Quite Possibly the Best Backlink Finder
After working with a number of Backlink Finders including several I have mentioned on CapturedTech previously, I have really grown to love LinkDiagnosis.com. It is not the 100% solution without imperfections but it provides information about Backlinks that I have not seen in other free and paid services.
Getting ranked in Google is still about having backlinks from relevant sites without nofollow rel tags for relevant keywords. Page rank and the number of outgoing links on the linked page are also very important. LinkDiagnosis.com combines all these factors into a Link Quality score which you can then sort report results by. Search someone else’s site backlinks and discover why they are ranked so high in Google and then duplicate their backlinks as much as possible.
One of the interesting facts about the Quality Link Score are that the nofollow tag isnt’ the end all to a quality link like many write. Numerous sites with good page rank on individual pages and few outgoing links score better even with nofollow tags. This is quite a gold mine as everyone searches and comments on pages without the nofollow, leaving endless nofollow pages without many outgoing links. Take a look at LinkDiagnosis.com today as they have just improved their server performance to handle the increased demand they are experiencing.