YouTube is a terrific place to promote and advertise your business. In an image driven world full of competition, videos are a great way to get noticed and to stay relevant. However, simply posting a video, on any social media site, is not quite enough. You need to draw traffic to your video so it can be seen by your target audience. This is an essential key to making sure your video is actually marketing your business and ranking your YouTube videos

A lot of research has been conducted on how to make the most effective video, get the best ranking and most views on YouTube. This research has produced a few tips on how to best optimize your videos.

Make it Brief

Try to keep your video at around three minutes. Never make a video longer than this unless it is for some type of demonstrative purpose that is impossible to make shorter.

Make Better Videos not More Videos

It is a better use of your time and will produce more views if you spend your time to make high quality videos instead of a high quantity of videos.

Youth Prefer Instagram and Snapchat over Facebook

Some interesting facts have emerged from eMarkter's most recent mobile forecast regarding how the young are using social media sites. The most important finding is that younger social media users prefer Instagram and Snapchat over Facebook.

Facebook has 14.5 million users in the 12-17 year old demographic, but Snapchat has 15.8 million in the same age group. Instagram lags behind both with about 4.2 million users in this age group. However, among 18-24 year old users, Instagram has almost the same number as both Facebook and Snapchat with Instagram having 22.1 million, Snapchat 24.4 million, and Facebook coming in at 23.5 million. These statistics are for U.S. users of these social media sites only.

What is Classed as a 'Low Quality Page' in the Eyes of Google?

How Google Measures 'Quality'

Google offers a fair amount of guidance about the difference between low quality and high quality, and many of these points are fairly obvious. Some of the other points are quite fascinating though, so here's the lowdown...

Google Desires Original Content

Google wants to ensure that the value searchers get from the content they find is unique. This means unique in terms of the value that is offered, rather than the phrases or words on the page. Refer to Whiteboard Friday if you have any further questions about unique value.

Publishers claim that affiliates give them more revenue than any other type of advertising

A recent study indicates a prosperous future for affiliate advertising and social media promotion.

The advertising tech sector has been changing over the past few years. Lots of publishers have looked to other advertising methods to generate revenue.

Vendors are trying to find an alternative to display marketing, because the online content landscape has been impeded recently by advert blockers.

Viglink, the content monetizing portal, wanted to understand what vendors and publishers thought about affiliate advertising services, with regards to value, spend and sentiment.

It asked 100 vendors and 500 publishers that presently use affiliate advertising programs.

Following these five steps can help to ensure you create a successful blog:

1.) Know Your Audience

You should never run out of subjects to blog about if you choose a subject that can be expanded upon. Your audience will also grow and appreciate what you are writing if you come across as knowledgeable, do your research and target your blog to a specific audience.

2.) Engage Your Readers

To keep your readers interested for as long as possible, make sure you stay on topic, and use internal and external links so that your readers can get additional information from other sites.

Learn how I got hundreds of thousands of Facebook video views in 48 hours

I was thinking about strategies to increase traffic to my new blog site, BrutusReport.com. I'm not new to blogging, marketing, promotions, and E-commerce. At one time, i wrote blogs for an online marketing company. I have produced over 200 articles on different topics, such as wellness, home decorating, lifestyles, tips for city living, and beyond. It was a wonderful experience to research and write about different subjects. A well known Indian writer once said he didn't write about familiar topics, but those he wanted to learn more about (Chitthal).

Taking his advice to heart, I started creating written works to entertain and draw readers in. This leads to what I'm going to say about getting 150,000 views of my Facebook video in 48 hours. I have only five thousand followers on my Facebook page. And I didn't want to spend a dime on the video.

It can be a challenge to write a great blog post, even if you enjoy writing, what with all the other demands on your time. Ideally, you should not spend more than 15 minutes on writing your blog post, and if that sounds unrealistic, the following tips can help.

Write down ideas as they come to you. Most people have up to 80 ideas each day, and you should keep a notebook handy, or make notes on your phone's notepad and put ideas down as they occur to you. It means you aren't scrambling at the last minute trying to think of something.

Pointing out that it is more effective to show someone how something works or how to carry out a task, Quora video answers were introduced earlier this month.

Until the move, Quora users were only able to respond with embedded videos, natively hosted photographs or text. Now the new system allows the beta group users to record a video on Android or IOS for all other users to see.

Tommy MacWilliam, head of noble at Quora explained that the Quora video answers feature will allow users to vote favorably or negatively for a video answer, and the feature will help to share useful knowledge with the world.

SEO Costs can be broken out into two categories, things you can do now and get closure and things that go on for some period of time longer.

The first category is fairly cut and dry: identify what the problem is, work on fixing it, then move to the next problem. Simple as that. Like a puzzle, you put a piece down and search for the next piece.
The second category is a bit more complex. Here's where a significant chunk of digital marketing takes place. This is the ongoing process that never really ends. There are always more keywords that need to be optimized, there is always additional content that needs to be published, there's always additional socializing that needs to be done, links that need be found and data analysis is a never ending task.

Don't short-circuit your strategy by putting all your eggs into the short-term cost. You need a long-term strategy that will reap rewards for perpetuity. Look at it as an office space which requires ongoing expenses and maintenance.

Think about these costs as some percentage of every dollar you earn, as if you were putting it toward rent. This cost requires a line in the budget. Costs can always be reduced on one category and increased for the other, but a balance needs to be struck and revisited regularly.

Facebook tests breaks for ads interrupting on-demand videos on their platform, and video creators get a 55 percent cut on the revenues.

Facebook has announced it is testing the concept of ad breaks during on-demand videos in collaboration with a limited group of partners who will garner 55 percent of the ad revenue generated by the plan. Facebook keeps the remaining 45 percent. This could create changes in how video makers make videos, causing them to create content that keeps viewers hooked through ad breaks and drawing more video creators to Facebook.

As Facebook tests breaks for ads, they are allowing video producers to pick where they want the ads to appear in their video, as long as they come on no sooner than 20 seconds into the piece and are a minimum of two minutes apart.