Accelerate mobile pages are something you should setup on your WordPress site so you can serve mobile devices quick pages. The user experience will be better, users might stay longer, and your conversion rate could increase. Lets take a look at using the Automatic Google AMP plugin in WordPress.

Started by Twitter and Google, AMP is an open source standard designed to provide quicker download on mobile devices. Your content rich site probably loads too slow on a mobile device and might not look good either. With limited HTML and JavaScript, Google will cache your site on their AMP cache and deliver it directly to users.

Some positives include ranking higher in Google and a better user experience.

On negative is that limited amounts of HTML, CSS and JavaScript are available. Plugins that offer social sharing or email captures might not be available on the AMP pages. Other negatives are limited analytics integration, and advertising platforms.

With Google’s push to mobile first ranking, have an AMP site is a must.