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How to Get More out of Google Analytics

Image representing Google Analytics as depicte...

Image via CrunchBase

How to Get More out of Google Analytics

As a website owner there's a good chance you use Google Analytics to track visits to your website. It can be a very powerful tool to get to know your website, visitors, and keywords intimately -- provided you know where to look and what to look for. Here are some top tips to getting the most out of your Analytics account. 

Getting The Most From SEO

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

Getting The Most From SEO

For successful results with SEO, you need to be constantly one step ahead of your competitors. The following five tips can help you to achieve the search engine ranking that you are looking for:

1.) Creating Content

Having easy to read, relevant and interesting content on your site is important, and fresh content is a great way to attract and keep visitors. Good content not only appeals to readers of your site, but to the indexing programs of the search engines too.

Good content can include articles and blogs, and it can also help to increase your number of external backlinks, helping your SEO even further.

What SEO Hosting To Choose

What SEO Hosting To Choose

If you are wondering what SEO hosting to choose, maybe this will help you. Multiple IP SEO Hosting or multiple c-class IP's are good to use. Search engines like these sites on different IPs. It is useful in diversifying them and keeping them on different c-class. Also if the algorithm in the search engine changes and hits your website, you will not lose all of your rankings. As for what Google sees, it sees no relationship between other sites you own and your main site. So if you want to keep your rankings, you should check out multiple IPs for your website.

Study Shows that Negative SEO Is Real

Image representing Google as depicted in Crunc...

Image via CrunchBase

One of the biggest fears held by most website owners is that any small mistake they make in producing their content or interacting their users will immediately lead to precipitous drop in their ranking at major search engines like Google. And, while it's responsible to avoid these pitfalls and mistakes altogether, it's worth noting that an immediate and mind-blowing drop at the internet's search leader is simply not likely in many cases. Such a theory was proved correct by an SEO firm which recently decided to deliberately destroy a reputable website's search engine rankings. As part of its project to make a first-page result into a last-page afterthought, the company loaded that website up with more than 50,000 undesirable links. This included forum posts, blog comment links, and other links placed into the sidebar for the sole effect of destroying the site's reputation.

Rethinking SEO through Social Signals [Infographic]

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Image via CrunchBase

During recent years in field of search optimization, there has been a push for SEO strategies to incorporate what is known as social media optimization. Older, more established companies that still go the way of the dinosaur will say that there's no verifiable impact because most social media provides links that are "nofollow" Though it was a relatively small test, the data behind this infographic shows otherwise.

We at TastyPlacement, Inc. decided to conduct a test of six similarly situated websites. While the results are not concrete, the tendencies that each nearly identical website displayed are signs that are trustworthy enough which to take note.

In fact, the results make sense once you take a look at each of them. It makes sense that Google, no matter how sophisticated its algorithms may ever be, will find that the most reliable search results are those which people manually "approve". The basis for Google Plus activity affecting search engine ranking therefore make sense, as does the amount of Google Followers, Facebook promotion and even Twitter tweets.

Website Reliability and Speed for Search Engine Optimization

Image representing myhosting as depicted in Cr...

Image via CrunchBase

In the digital age, a well designed company website simply is not enough. While a site may be visually pleasing and easy to navigate, those factors will not help you when it comes to search engine optimization. Website reliability and speed are very crucial aspects to a website from a usability perspective as well as search engine optimization. A company website can be used to reach out to potential customers as well as add revenue through ecommerce, offer focused interaction with customers and issues relating to customer service and can provide customers with up to the minute news about your business or product. All of these beneficial website functionalities will be lost if your page is not “search engine friendly”. “Search engine friendly” means the online site can be indexed by Search and listed on search engines easily. Search engines are a primary source of web traffic, and if your site is not listed, your business will miss out on thousands of would-be customers.

The Practical Side of Web Design

English: Noam Design Website

Image via Wikipedia

Making a website usually isn’t the hardest thing in the world, but there are a lot of things to keep in mind if you want an effective website that is able to convert visitors and easily ranking in the search engines. This will require you to actually look at your website like a visitor and be willing to make changes so you can have the best website possible. Consider the following items;

Is Keyword Density Still Important For On Page SEO

English: The three biggest web search engines

Image via Wikipedia

To answer the question posed in the title, yes and no. Yes, keyword density does still matter but no, it is not as important as it used to be, and in some cases, keyword density is far less important than many of the other factors which go into determining page rank. In situations such as sites which are in relatively sparsely populated niche markets where the level of competition is low, having a somewhat higher keyword density (without overdoing it) can make a bit of a difference.

Is Your Website the Thorn in the Side of Your SEO Campaign?

Your Website Is One Among Millions

Image by FindYourSearch via Flickr

I was working hard to increase the position of my website in the search engines using all the best SEO techniques that I was aware of. Admittedly I knew very little about optimization and relied upon what I had researched on the Internet.  As a small business I thought that I could manage my online marketing well enough to get ahead of the local competition.

I tried various activities such as creating articles and submitting them to various article directories, writing guest blogs to be placed on various sites, adding links to my social media accounts and adding a blog to my site. As you can imagine this took a lot of time to manage and I was able to grow a little, but it was not delivering the high impact I was after; which is why more businesses like mine are turning to SEO providers.

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 Patrick Stevens
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