"Shopify is the rising star of e-commerce" as stated by The Wall Street Journal. Founded in 2006 in Ottawa, Canada by Scott Lake, Daniel Weinand and Tobias Lutke, Shopify has created new landmarks in e-commerce platform. It provides innumerable opportunities to merchants from all over the world to start, grow and develop there online business. High technology digital solutions of shopify provide easily accessible execution of product sales to its merchants to achieve successful revenues. Up to May 2021, it has been successful to grow up to 1,700,000 businesses in 175 countries. Its annual revenue for 2020 was US$2.929 billion.

Shopify Google Partnership

On May 18, 2021 Google announced about its partnership with Shopify to provide online expansion to its e-commerce business. With this integration, Shopify merchants would be able to use Google shopping platform for free to enlarge their businesses. Google has already made its shopping platform free for merchants which improved 80% surge in number of merchants on Google.

Google will also provide advanced analytic tools to the brands using its shopping platform. These tools will enable merchants to get access to data from websites and prices of the products.

Google Shopping Graph

Google will use a shopping graph, an innovative e-commerce tool launched by Google in its annual I/O event. This tool will help merchants to get access to global search engine and upgrade their virtual visibility to grow their online network.

The shopping graph performs allover the Google platforms. It will provide data access of the search done by a potential buyer on other platforms of Google for eg. from You Tube. Google has also given access to Shop Pay, payment app of Shopify, for payments on its site that will make it more easy for customers and sellers to get maximum benefits by easy transactions.

Shopify a Threat to Amazon

Walmart and Amazon are also leading in online market sales but as this partnership between Google and Shopify will attract branded merchants and companies to establish their business with Shopify. It will be a big challenge for both Amazon and Walmart to beat Shopify in estimated turnovers after this partnership. With easily accessible payment system, highly refined search engine provided by Google, free access to list products, Shopify has became threat for the existing market of Amazon and Walmart.

People often think that setting up on online store is difficult. In some cases, this may be true -- but using Shopify makes it easy. It is a lot simpler than you might think to setup a Shopify store.

Free Shopify Trial

To get started, you can sign up for a free 14-day Shopify trial, which should provide you with plenty of time to create your online store and get it ready for launch. Of course, you will be able to continue adding to your store offerings at any time after it is launched. One thing you will not be able to change is your store name, so give some thought to this before signing up. The store name you choose will become part of your store's URL on Shopify. However, you could also choose to eventually buy your own custom domain name, and then simply point your domain name to your Shopify site.

Creating a Shopify Account

Creating your Shopify account is easy, as it is just a matter of answering some simple questions about yourself and your future online store. You will, of course, want to have your business idea and name figured out first. You will eventually want a logo for your store, and of course you need the products that you plan to sell. These could be your own products, or you may choose to sell the products of others. Good photos of your products are also important, as online customers need photos to decide which products they want to buy.

Add Products

Adding your products is easy, as it is simply a matter of adding a product, giving it a title and description, and uploading photos. Good titles and descriptions are important to help your customers locate and decide to buy your products. Be sure to include sizes, details about the product's features, and any other relevant information. Details about your shipping, return policy and other important points should be included.

Not everybody is content to see Amazon rule the E-commerce world. One of those who is doing something about it is Toronto-based Shopify. This company has been in the business of providing turnkey E-commerce payment solutions to people for many years.

Shopify eCommerce Solutions

It is perhaps easiest to think of Shopify as an online cash register for your business. You create your store, stock it with the products you want, and charge what you believe to be a fair price. Customers browse your merchandise and select what they want to purchase.

But what happens then? How does someone on the other side of the planet pay you? Building your own custom payment system isn't practical for most people. They need some kind of ready-to-go solution that is widely recognized and has some element of trust attached to its name. That is where Shopify comes in. They can handle all of this part of the business for you at a very affordable monthly price.

Still, Shopify needs to be set up to meet your own individual requirements. A lot of people sell things in multiple venues quite apart from their own website, and this means that their payment solution needs to be compatible with portals such as eBay and Amazon as well.

This spells opportunity for those who are already expert at running Shopify to meet their own E-commerce needs and are willing to share that expertise with those who are just getting started with Shopify or even merely thinking about it.

Shopify Plus Partners

Shopify Plus Partners earn payments in the form of both royalties and commissions in return for getting other people signed up and operational with Shopify. This not only provides additional revenue for the Partner but it also opens the door for moving deeper into the consulting and development field.

Affiliate marketing is a process whereby a marketer earns commission by promoting other people's products online. There are several affiliate marketing strategies that one can use to promote their product online and they include;

Choosing the right affiliates

The person you choose to partner with to promote your product online should be able to understand their audience well, and this can be done through several ways like; through analytical analysis which helps one understand how the audience came to know about you.

The marketer should also be able to know the product which the audience is more likely interested in and the best selling product which also enables them to know the amount of income made on every product.

Use promotions

Using promotions is also another good item in the affiliate marketing strategies camp and all it entails;

Letting the audience know that they will get some discounts once they shop online, rewarding customers for always shopping from the business or by referring others.

Sending an email to customers is also a way of promoting a product because it helps them stay connected to the business and also informs them about a new product or when there is an offer running.

Reviews

Reviews is another way of used to promote a product whereby, a marketer writes about a product and then put a link to where customers can purchase the product, and then they are given the product for free or on some discount.

Use of social media is a way of affiliate marketing used to promote a product, that requires the affiliate to be very active on social media by making sure that their blogs and websites are well known to the audience.

The other way of affiliate marketing is by optimizing product pages whereby the affiliate has a page that is able to translate people who visit into customers.
There are several ways which an affiliate is able to make their page stand out, and they are such as;

Marketing is tough and social media marketing is particularly challenging. However, the challenges should only encourage you to work harder and be more creative. Here's a fast fact for you. If you come with the right strategies, you will create a huge followership and market your goods and services to millions of people online. Below are some tips to help you achieve great results.

Engage with Individual Social Media Users

Maybe you are used to engaging with your would-be and existing customers by sending messages, videos, infographics and updates. Now, there is nothing wrong with this approach but you can a whole lot better. Human beings love to be appreciated so you should take advantage of this killer secret. Interact with individuals on the social media on a one-on-one basis. This will make them feel cherished by your business and they will become lifelong customers.

Post Frequently

Now, this one is a no-brainer. You are not the only person trying to attract and keep customers online. It follows that you must work hard because your rivals out there are working pretty hard. Post frequently and while you are at it, you should post high quality and easy to share content. This makes you relevant and the result is more sales and more cash in your bank account.

Use Different Formats

The beauty of social media marketing is that you have many viable options. You can use both content and videos to market your products. You can also use audio, infographics and webinars. Put on your creative hat and you will come up with innovative ways to carry out a killer marketing campaign.

Reward Loyal Customers

The repeat customer is the lifeblood of every business. It follows that you should keep track of your loyal customers and reward them for buying your products. You can give your customers a bonanza sometimes or offer them a discount. You can even carry out a promo and make sure it gets lots of publicity. Customers who benefit from these strategies will praise your products. This will spread the word and get you even more customers.

One of the biggest challenges in SEO is getting reliable backlinks to your website. You want the links to be associated with reputable IP addresses. You also want to have IPs that are different from one blog to another. Today, C-class IPS can give you exactly what you need for your link building campaigns. The following IPS hosting information will help you get started building a blog network for your link building efforts:

Getting Unique IP Addresses For Similar Content

The IP addresses of your SEO websites are important. You want the links back to clients' sites to be reliable and reputable. Therefore, there are some things to consider for websites and the IP addresses used to host them. Consider the following factors when building websites for your SEO services:

-Check dedicated IP addresses for blacklistings
-Separate similar content with unique IP addresses
-Use a quality SEO hosting service for websites

The unique IP addresses can be used to separate websites with similar content. This means that you do not want a bunch of HVAC services or home improvement websites at the same IP addresses. Instead, use unique addresses to separate these types of sites. You can have technology and AC businesses on the same IP address, though. This is because they are not similar content, and this will not affect SEO:

In the world of internet marketing Neil Patel is a legend so when he comes out with a free keyword research tool for Chrome, it's worth paying attention. Here's an overview of Neil Patel's UberSuggest Chrome extension.

Installing the UberSuggest Chrome Extension

To use UberSuggest you'll need to install it in Google's Chrome browser application. Once you've done so and activated it, whenever you perform a search it will go to work.

It shows the volume of searches in a box to the right of the search results and includes options to show Related, Suggestions, Questions, Prepositions and Comparisons options that will show additional information about the keyword you are searching for. Clicking on any of these takes you to the UberSuggest page on neilpatel.com where there are the full array of the tool's options can be found.

Doing Keyword Research

When doing keyword research a key part of the process is assessing the competition for that keyword. UberSuggest provides a number of metrics that help you to do this including an SEO Difficulty rating that was developed by Neil Patel specifically to show how hard a keyword is to rank for. The tool also provides traditional SERP rankings such as the Domain rating and number of backlinks for a particular site. One of the nicer features of the tool is that it shows the domain score and traffic just above the listing for each site returned in the search results.

Traffic Analyzer

The tool offers a traffic analyzer feature that displays accurate numbers on the traffic a site that you enter is receiving. This also provides SEO insights by showing which pages on the site have the best performance as well as the social sites the site is getting visitors from and the countries they are targeting. While UberSuggest doesn't explicitly analyze the overall link profile of a site, you can get data on a site's backlinks by clicking on a Backlinks button in the Main Overview section of the tool. This will give you a general idea of where the site's backlinks are coming from.

Long tail keywords get much less traffic than more general keywords but they are often high-converting and can draw quality traffic to your website. In fact, in some cases long tail keywords draw more traffic than general keywords. Below are some simple (and free) methods for finding long tail keywords.

Check Google's Autocomplete Suggestions

When you type a broad search term in Google it will display a drop-down list of suggestions for completing the search phrase. Because these suggestions are based on search volume this is still one of the best ways to see which long-tail keywords are ranking for a particular niche keyword.

Check the “People Also Ask” Boxes on Google Search Results

When Google shows you the results of a search it includes a 'People Also Ask' box that shows related queries. This is easy way to find long-tail keywords related to the one you are looking for and can give you some good ideas about other ways people phrase search queries related to your seed keyword. Another bonus is you can click on the sites listed to get more ideas.

Use Google Trends

Google Trends is a great keyword search tool and one of my favorites. It shows you how search interest has changed over a period of time (that you can specify) and also shows you a Related Queries box that can be useful for finding other long-tail keywords related to the keyword you've entered. Note that most of the keywords listed in this box are less well known keywords that most other keyword research tools won't find. It can also help you work out whether interest is waning or booming for your niche and keyword.

Use Question and Answer Sites Like Quora

Quora is a question and answers sites where people answer other people's questions on a wide range of subjects. By looking at the answers you can see what problems people are trying to solve related to your keyword. It also shows the most popular questions which can help you focus your search to long-tail keywords that are related to those questions. There are other similar sites out there, such as Yahoo! Answers, that you can check as well.

At first glance, there is not a lot of differences between WordPress tags and categories, but once you become familiar with them you will learn that EACH HAVE THEIR TIME AND PLACE. In this article, I am going to clear up any questions or confusion you may have about Categories vs Tags in WordPress.

Which is the Best Option for Sorting Content on Your Site?

While this may seem like a tough decision, let me make it easy for you. YOU SHOULD ALWAYS RELY ON CATEGORIES AS YOUR MAIN SORTING AND ORGANIZATIONAL METHOD because tags were never designed to be the central organizational pillar of a WordPress site.

I do like tag clouds on some websites, but I strongly prefer a well thought out category hierarchy to the haphazard nature of navigating through a wall of tags. I'm not alone in this line of thinking, so lets explore the purpose and intended use cases for tags and categories.

What Was the Original Purpose of Each Type of Taxonomy.

Categories were included in WordPress so that you can make descriptive categories that define the topic of your page or post. For example, a website dedicated to sports might have categories for football, baseball, basketball and hockey. CATEGORIES ARE MEANT FOR LARGE GROUPS OF POSTS.

TAGS WERE CREATED SO THAT YOU COULD ADD AS MANY KEYWORDS AS NEEDED TO PROPERLY DESCRIBE YOUR POST. In addition, they are also a way to insure that your post includes all the relevant search terms for the post, even if the article doesn't explicitly mention those terms in the text. Finally, they serve as one of the best ways to link related content together so that related pages and posts have a direct association through any shared tags.

How Do You Add These Items To Your Post & Site in WordPress?

YOU CAN ADD CATEGORIES AND TAGS TO YOUR WORDPRESS PAGES AND POSTS DIRECTLY FROM THE EDITOR. If you're using Gutenberg or the classic editor, you will find the Categories & Tags on the right sidebar of the editor.

Regarding displaying tags and categories on your website, that is dependent on your theme. Depending on your theme, it is generally easy to add category and tag widgets to your sidebar. Just go to wp-admin > Appearance > Widgets and then drag the Categories widget and the Tag Cloud widget into your sidebar.

How many tags should you have on each post?

Tags are for any subject covered in the post that doesn't already have representation. YOU SHOULD INCLUDE ANY TAG YOU CAN THINK OF THAT IS RELEVANT TO THE ARTICLE. Going back to our sports blog example, let say you wrote an article on the 1956 Boston Red Sox roster. You may want to add tags such as their star players Ted Williams, Jackie Jenson, and Mickey Vernon, as well as terms such as Roster, the year 1956 and any other phrase you believe may be recurring on your site.

How to make use of Google Alerts to promote internet businesses? Well, you can hear this question from many students learning internet businesses. The introduction of Google Alerts can provide you a wide range of advantages in internet businesses. Let's see here the importance of Google Alerts in promoting online businesses across the world. Google Alerts for keywords is one of the best-used software tools by internet business experts across the world.

Google Alerts to update blog topics

Updated information on needy topics plays a great role in obtaining a top position in this competitive world. How often you update your blog post in the website? Google Alert is generally a type of software tool which allows the user to get the details of the right keyword from the blog. Updated information on new articles related to keywords can be obtained automatically using Google Alerts. News updates in businesses is very important to get a leading position in the market. The inclusion of Google Alerts in businesses helps users to take sufficient actions as per the news update provided on the site.

Google Alerts to increase productivity in businesses

Almost all the newcomers in the internet business will be in search of the best way to increase the productivity from the site. How to increase the productivity in businesses? This query is common from newbies in online businesses. Changes made as per the introduction of Google Alerts can assist the business owners to enhance their productivity. Knowing the performance of the competitive site is very important to make reliable changes in businesses. Google Alerts can help the users to make changes in the site as per the requirement. This condition in turn assists business owners to reduce the bounce rate from the web page.

Google Alerts for specific news

Are you interested to get on-time alerts of specific topics? At present, many of the celebrities are making use of Google Alerts to find their news and the articles online. Instant update of information allows the concerned person to provide the reply within the required time. Hence Google Alerts for keywords is found to be very effective to overcome the difficulties due to information delay. On-time alert helps people to do changes at the right time. Searching based on a particular keyword is generally done on web articles, blog posts, and news sites online.