It's hardly a secret that blogging is a great way to grow your website and digital presence in cyberspace - irrespective of the products or services you are offering. This is particularly true when one ensures that the blog's SEO (search engine optimization) is done well. Still, knowing the value of something and effectively leveraging said value are not one and the same. Simply put, there is a right way and a wrong way to do blogging in the digital media space. In today's quick and dirty guide, we are taking a closer look at how you can quickly, easily, and effectively build a subscription blog on Shopify.
How to Build A Subscription Blog on Shopify
A subscription blog is a blog where the content is hidden behind a paywall. Anyone interested in the content, therefore, has to pay the set price in order to access whatever content is being offered behind the paywall. Paid subscriptions are a great way to monetize content in a way similar to natural monetization facilitated by product-based eCommerce platforms. Among said product-based eCommerce platforms is the very popular and industry-leading Shopify. Although Shopify is primarily product-based, by following the right steps, one can incorporate subscription-based blogs into the platform to benefit from content monetization. Here are the necessary next steps:
- Understanding the Basics
As stated prior, Shopify is a product-based platform. As such, in order to build a subscription blog on the platform, you will have to essentially leverage the product purchasing features of the platform for the purposes of your content. Simply put, at the end of the process, persons (i.e. potential customers or readers) will be able to purchase their subscriptions from the available listings in a manner similar to the way they purchase products from the relevant listings. Unsurprisingly, this will likely require making a few tweaks at the level of the code.
- Tweak the Code
Tweaking certain features of the Shopify template code is essential to successfully create a subscription-based blog on the platform. Thankfully, this is not necessarily too difficult and there are tutorials abundance that guide you through the entire process of delving into the code and adjusting the same to match your goals. Once you are able to make these adjustments, then the next step is to implement the recreated code and template into your Shopify store. Your newly created and implemented tool will do the work for you.
- Build Your Audience
The final step to building a successful subscription blog is to reach out to the target market that will consume the content. Doing so will ensure that not only will you have a blog subscription on Shopify, but that you will be able to send the necessary traffic to the same. After all, setting up the mechanics of the blog is one thing, selling it is another.
Creating a Blog in Shopify (The Easy Way)