Great news for Spotify artists: It's now possible to market products through your profile page. This comes following the announcement of a strategic partnership between Shopify and Spotify. With this new deal, artists will essentially be able to create a one-stop shop where they can engage fans to the maximum.
Shopify Seamless Integration
Spotify had earlier this year declared its commitment to bolster tickets and merch service to artists. But the new partnership promises to take things to a whole new level by letting them promote both products and merchandise hand-in-hand.
Most artists already have stores on Shopify, so integration will be relatively straightforward. One will simply log into their Spotify for Artists Account and sync their Shopify product catalog. This not only brings the merch closer to fans, but it also allows artists nominate which items they'd like showcased on their profiles (up to 3 products can be featured for now). Inventory management will also be streamlined; newly-released products can be showcased with ease, while out-of-stock items will automatically get purged from one's profile.
How Much Will I Pay?
Shopify integration is available on a free-trial basis for all Spotify artists enlisting for the first time. This trial period is set for 90 days, after which one will be required to choose from 3 monthly plans:
- Basic Shopify: Costs $29 per month
- Standard: Costs $79 per month
- Advanced Shopify: Costs $299 per month
More Than Just Merch and Music
Shopify Spotify partnership undoubtedly presents a huge opportunity for those who promote and distribute music via the streaming platform. Fans will be able to identify merchandise created by (or associated with) their favorite acts much better, and make purchases with ease. But more significantly, artists will now be able to showcase products that wouldn't otherwise have gotten much exposure elsewhere.
Creators will also be able to leverage tools within Shopify's advanced ecosystem, like product discovery and print-on-demand, to open new revenue streams and expand current ones. The platform's ability to handle high traffic volumes further means artists will be able to manage sales spikes with ease --- product launches and sales will no longer be riddled with anxiety.