Online shopping is booming, largely due to the fact that more and more people are using their smartphones to purchase goods. They also use their mobile to watch one of the thousands of streaming channels available online. In such a scenario, advertising on the TV is essential for entrepreneurs interested in marketing their products and services. Gone are the days when one required a professional team armed with movie cameras and other hardware to create an ad and then use dedicated software to edit the movie for creating an ad.
Roku App for Shopify
Thanks to applications such as the Roku app for Shopify, one can create TV ads quickly, effortlessly, and at no cost. The app allows business, especially small merchants who have a limited ad budget, to create short and engaging video advertising campaigns and run the same in an ad pod played during an ad break with the help of the Roku ad manager. One can also use the Roku app to run a screensaver ad or home screen banner ad to promote a channel published on the Roku platform.
What is Shopify?
Setting up an online store can be quite costly, as one needs to hire professional website designers as well as tie up their website with online payment processors. Would it not be great if you could achieve the same results at a fraction charged by web design agencies? You can quickly sell your goods online through Shopify, an E-commerce platform that permits you and anybody else to set up their online store and sell their products through it. The best part is that the platform is customizable, allowing you to use the software as per the needs of your business. Shopify has you covered whether you sell in store, on social media, or on online stores. Once you have set up your online business, you can promote the same with TV ads created with Roku.
How does a merchant create a TV ad?
A decade or so ago, one had to pay a hefty sum to create a TV ad. Thanks, to the Roku app, one can create an ad themselves. One only needs to download the app and install it on their mobile. Once installed, open the application and follow the on-screen instructions. Clicking on the `user' icon in the top corner allows you to create a Roku account. Now tap the `create free account' option and finally type in the necessary details and click on `submit.' Now you can use the Roku ad manager to create your TV ad. You also have the option of generating a Roku account through the company's website. You no longer need to depend on costly TV ad creation agencies to create an ad for your business.
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