Poor recommendations online can be damaging to businesses and can end up costing companies thousands of dollars in lost sales each year. One thing you need to realize as a business owner or as a marketer is that it is impossible to go onto other websites and "delete" negative reviews. Though you cannot delete feedback left by others, you can manage the content that you put out to the public while also managing the positive reviews that your company has across the internet. You can minimize the negative reviews by increasing positive reviews on more authoritative and trusted websites.

Starting an account on Facebook or Twitter is something that most people have done now and if you haven’t then you really need to think about doing it because you are missing out on a lot. However when you are joining the service and even those of you that have been on them for years there are things you have to be careful of because you can easily be exploited without realizing.

For years, SEO professionals and web site owners have loved DMOZ, or officially known as the Open Directory Project. If you wanted a boost in your ranking, one of the best ways to go about it is to go to dmoz.org, find the most relevant category and sub-categories for your site, and submit your site to the DMOZ directory. It is simple, straight-forward and, best of all, free.

On-site search engine optimization is as important if not more important than off-site SEO. As a matter of fact, you can’t do successful off-site SEO without first optimizing your website. This is what you should do first and is the foundation of your success with the search engines.

Sales are the 'bread and butter' of most businesses, and therefore managing sales leads is a vital task, however salespeople and sales managers often have limited time available for reviewing processes and the administrative tasks involved in lead tracking. Basic management of sales leads involves holding all the contact information that has been provided and any activity such as when attempts to contact them have been made. Good sales management tools, such as web-based CRM, can go much further and help you maximize the conversation of leads into actual sales.

If you write and submit articles to Ezine, you must know by now how hard it is to have your article approved if you are promoting a product or a service. As you might know, your article goes through a series of checks and reviews before it gets published. If you want to know how to get your article published, then read on.

Creating great articles is one of the keys to a successful online business. If the readers like your article, they will go to the resource box, then to your landing page, and eventually buy your goods or services.  But wait! Let’s back up a bit. How can you funnel a sale if you can’t even publish your article? You should do the following:

Whatever the goal is for your site, whether it’s getting a sale, making a commission or simply getting another subscribe these are all vital to the success of any site. If you want to make your site a success then you need to get your traffic to take the action that is important to your site. It’s a pretty simple concept but putting this into practice and getting the results you want is a little different.

Articles have always been a big part of the world of search engine optimization. This means that whatever you do, you should never ignore them and if you decide to employ article marketing as your link building strategy, you should know a couple of things before you start. In case you don’t want to pay professionals to write the articles for you, you should write them yourself. This can be difficult especially when you have never done it before.

Link building is perhaps the most important element when it comes to successfully marketing an online venture.  One can have the nicest website, the coolest domain name, an offline marketing campaign and a killer product, but without off-site links, your website is next to invisible.  Although there are a significant number of factors involved in how search engine rankings are decided, the basic idea is that the more links a website has to it (also known as backlinks), the higher up the rankings the site will appear for a phrase.  This is a gross simplification, but having more inbound links is always beneficial.

A recent post on the Gmail blog discussed how to help prepare for a disaster with data on your local computer. The post recommended people backup their important data using Gmail and Google Docs as a measure to keep all important documents safe. However, these alternatives rely on cloud storage and Google services, which many people do not want to rely on in a bad situation. That is why Dropbox is a viable alternative.