Why PPC and SEO Work Better Together CapturedTech - Technology - Patrick Stevens Aug 15 2011 436 6 Online Marketing online marketing ppc search engine optimization seo Image by hongxing128 via Flickr The best online marketing campaigns use complimentary short- and long-term online marketing strategies together: PPC and SEO. It is reasonable to say this with almost no regard for a business’ size and type, if its goal is to increase online exposure, create a larger customer base, and ultimately establish healthier profits. Pay Per Click marketing is the easy-to-manipulate strategy that produces immediate results and measurable data, while Search Engine Optimization takes time to effectively develop and launch, as well as to begin to show any quantifiable results. So for companies preparing to invest in a more robust SEO and PPC management strategy, it makes sense to get one firm that can do both and will approach the two as synergistic, complimentary components of one campaign. Read more ...
Android Developers Aren't Shy About Marketing to Gay Consumers CapturedTech - Technology - Patrick Stevens Aug 09 2011 764 3 General Business android consumers developers goolge Marketing operating system Image by closari via Flickr Smartphones running Google's Android operating system have been growing in popularity since first being introduced in 2005, and that means that Android's app market has been growing as well. With the growing popularity of the mobile app industry, the ease at which developers can add a product to Android's Market, and the relatively simple process of generating revenue, Android development has virtually exploded. So much so that many Android developers are beginning to embrace smaller niche markets such as gay consumers. Read more ...
How to Set up a Wordpress Blog for your Business CapturedTech - Technology - Patrick Stevens Aug 09 2011 354 1 Web Development blog domain name web developer web host wordpress If you run a small business or any enterprise for that matter, you need a website. We're well into the 21st century by now and current and future clients and customers expect you to have some kind of web presence. A decade ago, you'd need to hire a web developer to take care of this for you. Thankfully, that's no longer the case and anyone can set up a simple website with a Content Management System. The most popular CMS for blogs and websites is Wordpress. It's easy to install and configure, and the whole process can be accomplished in a few simple steps. Read more ...
3 Habits of the Effective People CapturedTech - Technology - Patrick Stevens Aug 01 2011 401 4 General Business effective people synergistic trust understanding win/win Image via Wikipedia The first three Habits of the effective people are aimed at self-awareness and understanding of oneself. The second group of habits in the concept concerns the interaction of a person with other people. The topic is extremely complex and multi-layered. Before you continue, you must understand one very significant condition mentioned by the author, which states that the effective interaction with others can only be built on the basis of genuine personal autonomy achieved through the first three habits. Or, in other words, we can better interact with others only if we know who we are and have a good relationship with ourselves. Only then, we can truly turn our attention to the others and seek effective ways to interact with them. Read more ...
Microsoft Making its World Partner Conference in Toronto a Repeat Event CapturedTech - Technology - Patrick Stevens Jul 25 2011 555 1 Conferences global divisions microsoft toronto world partner conference Image by Getty Images via @daylife Microsoft's Worldwide Partner Conference used to be a series of conferences held in various places around the world that showcased the work its global divisions did on behalf of the US-based tech giant. It has since unified its conference into just one large event, held in one area Microsoft serves and operates in, on a yearly basis in the middle of the summer. It was held in Toronto in 2004, and will be again next year. And perhaps that's Microsoft's way of apologizing to the city for fleeing its early-decade SARS outbreak -- or thanking it for uniting many conferences into just one event. Read more ...
Finding Pay Per Click Management Help the Old Fashioned Way CapturedTech - Technology - Patrick Stevens Jul 12 2011 267 17 Online Marketing Web Development management online search engine pay per click ppc search engine optimization seo Image via Wikipedia The funny thing about pay per click management is that as a service centered on internet-based performance, you might think that using a powerful online search engine would be an effective way to generate a list of worthwhile PPC management firms. They operate on the web, after all; shouldn’t the web be how you find them? But because many excellent PPC management firms generate a lot of their business the old-fashioned way, through networking, personal connections, and references, they don’t always have the best search rankings. This makes firing up your browser and finding the right PPC company for your online marketing needs more difficult. Read more ...
How to Achieve Ecommerce Success By Leveraging Social Media CapturedTech - Technology - Patrick Stevens Jul 06 2011 307 15 General Business Online Marketing business tools myspace new technology online social media Image via Wikipedia The world of shopping has turned, over the last two decades or so, to the Internet. It used to be that everyone had a brick and mortar store. As the web came online and grew in popularity, some of these stores developed websites. Others, thinking that this new technology would not catch on, did not. They were quickly left behind. Now, almost every single advertisement that you see has a URL connected to it, a place where consumers can go to explore the goods and services that are being offered. Rare is the company that does not have a website. Read more ...
Mobile Cloud Apps Kicking Desktops to the Curb CapturedTech - Technology - Patrick Stevens Jun 25 2011 478 8 General Business apps cheaper desktops iPads mobile cloud software developers vendors wireless connection Image via Wikipedia The hottest trends in computing right now are cloud applications for mobile devices. As these two trends continue to merge, old technologies like desktop computers are becoming unnecessary. Mobile computing through smartphones and tablets utilizing the power of the cloud could create a new business structure that no longer revolves around a single workstation in a specific office. Workers can take their data and information anywhere and store it on the company's servers through any wireless connection. Read more ...
Privacy Control Setting for LinkedIn You Need to Understand CapturedTech - Technology - Patrick Stevens Jun 24 2011 209 5 Online Marketing Social Media facebook linkedin privacy controls privacy settings social networks update their privacy settings Image via Wikipedia Setting your LinkedIn privacy controls when you use LinkedIn for networking and marketing is quite important. It is common for social members to skip the privacy settings as they begin to establish their online social presence especially when they are promoting a business through LinkedIn. But there are things that you do not want everyone to see as you make updates to your LinkedIn profile. Read more ...
How To Create a Successful Blog CapturedTech - Technology - Patrick Stevens Jun 13 2011 222 11 General Business Online Marketing blogs online Create a Successful Blog Image by Getty Images via @daylife There are thousands upon thousand of blogs online. Bloggers try to post information about anything ranging from collect insects, to travel blogs, to how-to-guides on scrapbooking. Many bloggers don’t just post blogs for fun or for their sake but they attempt to bring in new ideas, concepts, and pictures for the world to see. You should be creative and attractive in order to get more hits than the other contenders. Read more ...