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Why You Can't Ignore Schema.org

As the Internet grows, so does the need for organization and better search engine results. Internet users expect to be able to use their favorite search engine to find relevant content without wading through sites that have little or nothing to do with their search terms. Schema.org provides tools for web developers to help search engines recognize information on web pages and catalog that information so it is easier to find for top search engines like Google, Yahoo and Bing.

When you type a search query into a search engine, you expect to find highly relevant sites at the top of the results page. As you know, this isn't always the case. Google and other search engines are constantly changing and tweaking their algorithms to determine rank, and they are still looking for more ways to make search results more relevant and consistent. Schema.org benefits both web developers and search engines by making it easier for engines to determine the relevancy of each page and site.