Online shopping is booming, largely due to the fact that more and more people are using their smartphones to purchase goods. They also use their mobile to watch one of the thousands of streaming channels available online. In such a scenario, advertising on the TV is essential for entrepreneurs interested in marketing their products and services. Gone are the days when one required a professional team armed with movie cameras and other hardware to create an ad and then use dedicated software to edit the movie for creating an ad.

Roku App for Shopify

Thanks to applications such as the Roku app for Shopify, one can create TV ads quickly, effortlessly, and at no cost. The app allows business, especially small merchants who have a limited ad budget, to create short and engaging video advertising campaigns and run the same in an ad pod played during an ad break with the help of the Roku ad manager. One can also use the Roku app to run a screensaver ad or home screen banner ad to promote a channel published on the Roku platform.

What is Shopify?

Setting up an online store can be quite costly, as one needs to hire professional website designers as well as tie up their website with online payment processors. Would it not be great if you could achieve the same results at a fraction charged by web design agencies? You can quickly sell your goods online through Shopify, an E-commerce platform that permits you and anybody else to set up their online store and sell their products through it. The best part is that the platform is customizable, allowing you to use the software as per the needs of your business. Shopify has you covered whether you sell in store, on social media, or on online stores. Once you have set up your online business, you can promote the same with TV ads created with Roku.

The Shopify partner program includes a set of resources and tools that Shopify users can embrace to grow their business. The partnership is mainly accomplished through marketing, Shopify developers, Shopify designers, and affiliate marketing on Shopify. In most cases, many companies, including Tiktok that seek to expand their partnership with Shopify, do so because they know there is a real opportunity to supplement their income. It is a perfect way of scaling up one's business regardless of their levels of development.

How is Tiktok partnering with Shopify?

Tiktok is partnering with Shopify in several ways. First, since they are already an established entertainer, finding their way into partnering with Shopify was very easy. Initially, Tiktok did not have a significant presence in countries like the US, Canada, and the UK. However, with the latest development, the social video platform is likely to stamp its authority on the said countries. The Tiktok Shopify partnership allows Shopify merchants to optimize their marketing campaigns from the Shopify dashboard. Additionally, it is most likely that soon Shopify merchants with Tiktok business accounts will have an opportunity to add shopping buttons to their Tik Tok profiles to ensure that they can make as many sales as possible. Other ways that Tiktok is partnering with Shopify include:
Creating links that allow Tiktok users to access products on Shopify.
Introducing a commission program.
In-app shopping.

What is the history of TikTok Shopping and eCommerce?

Initially, Tiktok was marketed as a video-sharing network. The idea was to create something similar to Facebook and Instagram, which are banned in China, the origin of Tiktok. The ability of Tiktok to offer a wide range of content has played a role in its popularity. Since it is now present in over 155 countries and languages, anyone with a stable internet can quickly join the social network. It is for this reason that e-commerce enthusiasts are using the platform to market their products and services. Interestingly, the demand for Tiktok services in the e-commerce industry seems to increase.

"Shopify is the rising star of e-commerce" as stated by The Wall Street Journal. Founded in 2006 in Ottawa, Canada by Scott Lake, Daniel Weinand and Tobias Lutke, Shopify has created new landmarks in e-commerce platform. It provides innumerable opportunities to merchants from all over the world to start, grow and develop there online business. High technology digital solutions of shopify provide easily accessible execution of product sales to its merchants to achieve successful revenues. Up to May 2021, it has been successful to grow up to 1,700,000 businesses in 175 countries. Its annual revenue for 2020 was US$2.929 billion.

Shopify Google Partnership

On May 18, 2021 Google announced about its partnership with Shopify to provide online expansion to its e-commerce business. With this integration, Shopify merchants would be able to use Google shopping platform for free to enlarge their businesses. Google has already made its shopping platform free for merchants which improved 80% surge in number of merchants on Google.

Google will also provide advanced analytic tools to the brands using its shopping platform. These tools will enable merchants to get access to data from websites and prices of the products.

Google Shopping Graph

Google will use a shopping graph, an innovative e-commerce tool launched by Google in its annual I/O event. This tool will help merchants to get access to global search engine and upgrade their virtual visibility to grow their online network.

The shopping graph performs allover the Google platforms. It will provide data access of the search done by a potential buyer on other platforms of Google for eg. from You Tube. Google has also given access to Shop Pay, payment app of Shopify, for payments on its site that will make it more easy for customers and sellers to get maximum benefits by easy transactions.

Shopify a Threat to Amazon

Walmart and Amazon are also leading in online market sales but as this partnership between Google and Shopify will attract branded merchants and companies to establish their business with Shopify. It will be a big challenge for both Amazon and Walmart to beat Shopify in estimated turnovers after this partnership. With easily accessible payment system, highly refined search engine provided by Google, free access to list products, Shopify has became threat for the existing market of Amazon and Walmart.