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What You Need To Know About The TikTok Shopify Partnership

What You Need To Know About The TikTok Shopify Partnership

Aug 27 2021

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The Shopify partner program includes a set of resources and tools that Shopify users can embrace to grow their business. The partnership is mainly accomplished through marketing, Shopify developers, Shopify designers, and affiliate marketing on Shopify. In most cases, many companies, including Tiktok that seek to expand their partnership with Shopify, do so because they know there is a real opportunity to supplement their income. It is a perfect way of scaling up one's business regardless of their levels of development.

How is Tiktok partnering with Shopify?

Tiktok is partnering with Shopify in several ways. First, since they are already an established entertainer, finding their way into partnering with Shopify was very easy. Initially, Tiktok did not have a significant presence in countries like the US, Canada, and the UK. However, with the latest development, the social video platform is likely to stamp its authority on the said countries. The Tiktok Shopify partnership allows Shopify merchants to optimize their marketing campaigns from the Shopify dashboard. Additionally, it is most likely that soon Shopify merchants with Tiktok business accounts will have an opportunity to add shopping buttons to their Tik Tok profiles to ensure that they can make as many sales as possible. Other ways that Tiktok is partnering with Shopify include:
Creating links that allow Tiktok users to access products on Shopify.
Introducing a commission program.
In-app shopping.

What is the history of TikTok Shopping and eCommerce?

Initially, Tiktok was marketed as a video-sharing network. The idea was to create something similar to Facebook and Instagram, which are banned in China, the origin of Tiktok. The ability of Tiktok to offer a wide range of content has played a role in its popularity. Since it is now present in over 155 countries and languages, anyone with a stable internet can quickly join the social network. It is for this reason that e-commerce enthusiasts are using the platform to market their products and services. Interestingly, the demand for Tiktok services in the e-commerce industry seems to increase.

How does TikTok shopping work for the end-user?

The homepage and the discover page are the two most important pages for TikTok users. The first time you open the app, you land on the homepage, where you will see trending videos. On the other hand, the discover page enables you to search and showcase current trending challenges and hashtags. Interestingly, with Tiktok, you do not have to start by the following anyone. Through advertising, ads, hashtag challenges, and many other marketing techniques, the end-user can get an opportunity to purchase whatever product that they need on the provided links. In the case of Shopify, the user is directed to the Shopify website to complete the checkout process.

TikTok x Shopify App Tutorial: Install the TikTok Pixel & Launch TikTok ads Right From Shopify!

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 Patrick Stevens
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