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The world of shopping has turned, over the last two decades or so, to the Internet. It used to be that everyone had a brick and mortar store. As the web came online and grew in popularity, some of these stores developed websites. Others, thinking that this new technology would not catch on, did not. They were quickly left behind. Now, almost every single advertisement that you see has a URL connected to it, a place where consumers can go to explore the goods and services that are being offered. Rare is the company that does not have a website.

Starting an account on Facebook or Twitter is something that most people have done now and if you haven’t then you really need to think about doing it because you are missing out on a lot. However when you are joining the service and even those of you that have been on them for years there are things you have to be careful of because you can easily be exploited without realizing.

Where there are people, there are also con-artists seeking to separate people from their money. Scams and other cons have moved into the online social networking world like on Linked In, as well as other social media sites. While this list is not complete, it does cover many of the common areas of concern:

Social media management tools have been the recent buzz in the market. Social media management tools can help one make use of public networking activities for business purposes such as marketing campaign, lead generation and contact management. There is no better way to exploit the raging popularity of social networking websites in order to bank some money or spread the word about your business without throwing in lots of money. In some cases, one will not have to spend a dime on social media management tools, yet be able to reach to a massive size of audience. Below is the list of few social business tools that companies can use for their advantage.

Adding Site Feeds to Google Buzz

One of the more popular features of Twitter is the ability through their API to post at intervals or when an RSS feed is updated a tweet to Twitter automatically. So blog owners don’t have to worry about tweeting their new blog entries cause it is done automatically from a service like TwitterFeed.com.

With Google Buzz being the latest micro blogging platform, everyone wants the same features as Twitter from Google. Of course Google doesn’t want some of the features that it deems to be problematic, but it does allow you to post your RSS feed automatically to your Buzz account whenever a new post is available. Just how do you get Buzz to connect to your site or sites?

There are a number of posts about adding a an XFN tag to the site or a rel=me tag when you link back to your site from Google. But all this seemed silly to me because the sites aren’t profiles of me, they are just blogs that I work on occasionally about topics that I enjoy. Then I discovered the simple way to connect a site.

Go to the Webmaster Tools portal within your Google account and add the site you want to connect to within Buzz. Verify the site by adding a file or a meta tag to the header of the home page. Then return to GMail, Click on Buzz, and Click on connected sites. The new sites will now be available for connection. Your latest post will appear within Buzz and new posts will automatically be posted.

Now if only I could figure out how to get more followers of my Google Buzz without a public interface.