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General BusinessOnline Marketing

Shopify vs Amazon Buy With Prime

Amazon have launched Buy With Prime, a new feature that directly targets Shopify, their main competitor as an online sales platform. Although in the same market, Amazon and Shopify differ in how they offer their services. Amazon serves as an online marketplace that allows sellers to sell their items through their marketplace alongside other retailers, whereas Shopify is an ecommerce platform, where merchants build their own online store.

SHOPIFY VS AMAZON

Amazon’s new feature Buy With Prime is designed to directly compete with Shopify, who are increasingly challenging Amazon’s dominance in the market. In 2018, Amazon was four times larger than Shopify, however in the last quarter of 2021, Shopify were almost half as large as Amazon with 48% of Amazon’s gross merchandise volume (GMV). With such an impressive increase in market share, Amazon have had to respond.

Shopify is a subscription service where merchants pay a monthly fee (depending on their plan), to use Shopify’s software to build an online store. It is relatively easy to set up and merchants can sell their products via a number of platforms, not only on their own website, but through social media and blogs as well. Once merchants receive an order, they select a carrier and drop them off for shipping.

With Amazon, merchants can either fulfil orders themselves, similar to Shopify, or they can use Amazon’s Fulfilment by Amazon (FBA), where products are stored at Amazon, and they fulfil the order. Whichever method the merchant uses, their products are sold through Amazon’s website, or at least that was the case until the introduction of Buy With Prime.

BUY WITH PRIME

Amazon’s drawback has been Shopify’s gain, allowing merchants to use multiple platforms to sell their goods, whilst Amazon customers can only make purchases through their website. The introduction of Buy With Prime addresses this issue, allowing merchants to sell on their own online store. This service is available to Amazon Prime members, a subscription service for buyers, that offers discounts for various products with free delivery, as well as other benefits such as access to Amazon’s streaming service.

Amazon’s prime members can now shop for products on a merchant’s online store, where the prime logo is displayed, the product can be bought using Amazon Pay and use Amazon’s fulfilment network to deliver the product. This new feature will also allow retailers to receive information about the purchaser, including their email address, which will allow merchants to build up a relationship with their customers.

Online MarketingSocial Media

Shopify Linkpop: A Link In Bio Tool For Merchants

Shopify Linkpop

Online sellers can't afford to focus on a single platform. Aside from their web store, they typically promote products on various social media accounts. These can be found by opening the right apps. Marketing through different platforms gets harder as more of them seem to emerge each year. Shopify Linkpop aims to solve this problem through unification and simplification.

Link In Bio

Linkpop is a "link in bio" tool designed for merchants and creators. It is a mobile-focused utility that organizes important links and makes it easy to sell products. The best part about this is that it is free to use. Anyone can create a Linkpop account and start using it within minutes. People can add links to all their social media pages for quick access. They can also share links to videos, articles, websites, playlists, and more.

Unlock the real power of Linkpop by linking it to a Shopify store. This enables users to add shoppable links to the page. These will always remain in synchrony with the product catalog's details. Customers will read the most up-to-date information, including the current price and everything else needed to make a purchase. Merchants may share as much as 200 links on their Linkpop page.

Analytics

In order to gauge the success of Linkpop pages, accounts have built-in analytic tools that provide insight about user engagement. It is possible to view metrics like the number of unique visitors and link clicks. The Linkpop page may also be customized to suit user preferences. Upload a logo, pick a font, change the background color, and so on. When creating a link, users may upload photos to go along with it.

Link Aggregation

While there may be other link aggregation services out there, Linkpop takes it a notch higher by making the links shoppable. Viewers can directly purchase the products on the page, thus reducing friction while increasing the likelihood of conversion. Checkouts are fast and secure thanks to Shopify's trusted technologies. This has the potential to reshape social media and make it more lucrative for creators.

Linkpop makes it a breeze to maintain a growing list of social media pages. Merchants will only need to update one tool when marketing a certain product. There is no need to copy and paste a different link across the board for each campaign. Just one URL will suffice. Keep the link in bio and train viewers to click it if they are interested in your posts.

Online MarketingWeb Development

Bigcommerce vs Shopify - Which is Better

coffee-g566dbcbf0_1920

Today we will be taking a closer look at these two powerful e-commerce solutions to help you decide which one is best for your needs.

Bigcommerce

Bigcommerce is a complete e-commerce solution that's perfect for those looking to get their project up and running quickly with minimal hassle. The website builder saves time by offering all the necessary tools you need to start your online store. It's cost-effective, easy to use, and has a sleek modern layout.

Features

The front end of the website offers Facebook Ads, which display in the space of your ad and have a fixed time frame for revenue.

Bigcommerce also offers pre-made e-mail templates that you can choose from or create your own. The theme displays beautifully on both desktops and mobile devices, based on the theme you choose.

Bigcommerce’s professional e-commerce templates help you build your store quickly and easily. The themes are available in both fixed layout options as well as custom-made templates that allow you to design exactly what you want.

The payment gateways offered by Bigcommerce are PayPal, Credit Card, and Paywave and can be linked to your accounts using an SSL certificate. Bigcommerce also offers a Shopify POS app, which is perfect for businesses who want to use their e-commerce platform to process payments in-store.

WooCommerce Integration

Bigcommerce also offers a WooCommerce integration, which lets you utilize the power of the most popular WordPress e-commerce plugin in the world.

The integration comes with all the basic features that you would expect from an e-commerce website builder like product reviews, wish lists, and product tags.

Pros

* Slim and lightweight design

* Includes a powerful app marketplace with over 200 apps for your store

Cons

* Doesn’t offer as many customization options as Shopify

Shopify

Shopify is an all-in-one e-commerce solution designed to help you build an online store that can be accessed from anywhere in the world.

Features

You'll receive a free trial with your account. Once you're ready to get started, they will ask you to enter your credit card information. This is only charged if you keep the trial going and at the end of each month. If you cancel your trial before the end of each month, you won’t pay anything.

Also, Shopify offers an onboarding experience that will help you get started on building your store rapidly and efficiently.

Shopify has some of the best e-commerce support on the planet. It’s a big part of what makes Shopify such a highly-rated e-commerce platform that you can't ignore. With Shopify, you can start seeing results after your first few hours with the platform.

Pros

* Offers world-class support for customers

* Full suite of integrations for Shopify, WordPress, and Magento

Cons

* You have to pay for some features if you want them (such as WooCommerce integration) but it's worth it. Shopify is a premium e-commerce platform – so don’t expect to get something for anything.

Online MarketingSocial Media

What You Need To Know About Shopify And JD.com Partnership

Jdcom

The Shopify and JD.com alliance is a strategic partnership meant to make it easy for U.S. merchants to sell their products in China. For entrepreneurs, nothing is exciting as getting an opportunity to sell a perfect product to a wide range of consumers. It is a clear signal of business growth. Dedicated investors understand that commerce is global, and that is why they will never rest until they have access to a vast market.

With over 1.4 billion people, China is a market that no global entrepreneur would want to overlook. Therefore, a Shopify JD.com Partnership clearly demonstrates that the involved parties are technically unlocking the largest market in the world.

What is Shopify?

Shopify is an application that allows entrepreneurs to establish an online store and sell their products. Additionally, store owners can sell their products in physical locations by utilizing Shopify. If you are a merchant with both an online and physical presence, you can get your inventory and stock synced to manage your account from a single account.

However, it is crucial to understand that Shopify is not only a store builder or tool to help sell products but it is also a commerce platform that provides a faster way to launch your dream business and meet your customers' needs from any part of the world.

What is JD.com?

The first thing that anyone hearing of the Shopify JD.com Partnership for the first time would want to know is the meaning of JD.com. JD.com is a Chinese-based online marketplace that allows entrepreneurs to do business. The company maintains its headquarters in Beijing and operates in more than 50 cities in China. Further, for the company to expand its online presence, it continues to add sections in its structures that allow people to purchase international brands. Although JD.com boasts over 170 million users, the number continues to grow at a tremendous rate. The JD.com consumer segments comprise both direct consumers and merchants.

What will the partnership provide each company?

The establishment of the Shopify JD.com Partnership is a game-changer to not only the Chinese and the Americans but also to the entire world. First, the merger gives U.S. sellers easier access to the Chinese market. According to Shopify, U.S. entrepreneurs can start selling to China within three to four weeks by utilizing a channel called J.D. marketplace hence significantly reducing the 12 months typically required for foreign brands in China. The J.D. marketplace will offer Chinese customers excellent translations of product descriptions and names.

Online MarketingWordpress

Shopify WordPress Integration

ShopifyWordpressIntegration

As the Shopify and WordPress communities become more aware of each other, we see a higher demand to integrate Shopify into WordPress.

The Shopify community has been around for over four years and has an estimated user base of 100,000 shop owners (including large companies such as dell computers - http://themeforest.net/item/avada-responsive-multipurpose-theme/2833226). That's a lot of potential customers for your shop!

Shopify 2.0 Integration with Webhooks

With the release of Shopify 2.0, integration became much easier with their new webhooks feature, which allows you to create custom integrations with Shopify through webhooks. Webhooks essentially push data from one website to another in real-time (http://shopify.github.io/webhooks). Shopify also offers an easy-to-use shop API that allows you to shop Shopify stores in a matter of minutes.

WordPress, however, is the choice of over 20% of web users and has an estimated user base of between 60-70 million monthly unique users (https://wordpress.org/about/). It's widely known as the #1 free website content management system on the market right now, so it's no wonder why Shopify shop owners are looking for ways to integrate their store into WordPress blogs and websites just like every other business out. There!

Reasons for Shopify WordPress Integration

There are many reasons why someone would want to integrate Shopify into WordPress, but here are a few of the most common reasons:

1. Shopify shop owners want to blog about their store

2. Shopify shop owners want to share product updates, features, etc. on WordPress websites

3. Shopify shop owners need a way for customers to contact them from within WordPress blogs or websites

4. WordPress designers and developers who use Shopify as a base theme would like their work showcased in WordPress blogs and websites without having to pay hosting fees (Shopify is free for up to 14,000 visitors per month). They could also install WordPress plugins such as Woo commerce to start selling their masterpieces on websites!

WordPress and Shopify Costs

Shopify is entirely free. Shopify does, however, charge $14 per month for shop owners who want more than 14,000 visitors on their shopper month, along with other additional features such as inventory management and abandoned cart recovery. If you look at the Shopify pricing page, you'll notice that shop owners can use Shopify for free until they grow to 9,000 monthly visitors or more, so this would be considered mid-range pricing.

WordPress has two versions available: The personal plan, which costs $4 per month, and the business plan, which costs $5 per month. WordPress also offers the enterprise plan, which is $25 per month and used to scale large Shopify projects.

Shopify Features

Shopify has a ton of features that are available for shop owners to use; Shopify shop owners can use Shopify product reviews, Shopify shop owners can use Shopify product and attribute variation, Shopify shop owners can use Shopify product bundling. And Shopify shop owners can use Shopify product tagging.

Online Marketing

Keyword Tool By Neil Patel

Ubersuggest

Neil Patel's Keyword Tool provides a keyword research feature to guide users through finding keywords for their websites. The data provided is based upon various factors, such as keyword or phrase popularity and competition, search volume, PPC cost, free availability, and page rank. This information helps users decide which keywords are likely to bring them the most exposure and revenue.

To Use This Online Keyword Tool

Enter your website URL in the "enter domain" text box located on the homepage. Enter your primary keyword in the text box below then Select "Get Ideas" from the dropdown menu. Click "Run Report"

Results will appear as an overall summary at the top of the window and individual results for each sub-category. The "SERP Analysis" tab will show how your website ranks for the given keyword phrase.

The "Top Competition" tab provides information on the competition for that keyword phrase.

The "AdWords competition" tab tells you how expensive it would be to advertise with Google AdWords for that keyword phrase.

The "Monthly Search Volume" tab displays how often people search for that particular keyword phrase.

The "Suggested Bid" tab will be a suggested bid price if you want to rank in the top three positions of Google search.

The Main Features Of the Keyword Tool by Neil Patel

· 100 million searches a day – this includes information from Google, YouTube, and Wikipedia to provide an accurate picture of how popular each term is.

· Only takes three seconds – it only takes three seconds for the keyword tool to return results, which means it can be used effectively by those who are time poor or on the move all the time with their mobile devices.

· Easy to use interface – Neil Patel's free keyword tool does not mean having to suffer through a complicated or difficult to navigate user interface. It is simple and easy to use, even for those who are not technologically savvy.

There are other keyword tools available on the internet, but Neil Patel's tool offers some of the best and most accurate data. Some of the other well-known keyword tools include:

1. Google AdWords Keyword Planner is a free tool offered by Google that allows businesses to research keywords and see how much traffic they could potentially get from those terms. It also helps businesses select appropriate ad placements.

2. SEMrush is a paid tool that offers comprehensive data on competitor websites and keywords. It can help businesses identify what their competitors are targeting for traffic and then target those same terms to get ahead.

3. Wordstream is another paid tool that offers information on keywords, PPC, and social media trends. It can help businesses monitor their competitors and develop appropriate counter strategies.

Online MarketingWeb Development

Accepting Cryptocurrency Payments On Shopify

Cryptocurrency Payments On Shopify

A fully-furnished platform ready to go. 24/7 support with an almost-instant response time. In-built SEO and digital marketing tools. These are just but a few of the benefits Shopify offers e-commerce sellers. And now the platform's bringing one more potent tool to your arsenal in the form of cryptocurrency payments --- here's a quick guide to help you get started.

Accepting Crypto Payments on Shopify: What Do You Need?

As if a super user-friendly store setup wasn't enough, adding crypto to your checkout is even more straightforward. No coding skills or technical know-how will be required on your part. It's just a matter of enrolling on your preferred gateway and integrating it to your store (as we'll find out shortly).

Shopify works directly with BitPay, Coinbase Commerce and CoinPayments.net, and there are plans in the works to add yet more crypto gateways. But even with the current providers, you'll be able to accept over 300 digital currencies, including Bitcoin, Litecoin, and Ethereum. Also note that Shopify allows you to add as many gateways to your store as you please.

On that note, let's see what you need to do to start accepting crypto payments:

- Sign up for an account on your preferred provider's website. Make sure to choose the "Business" option for BitPay and CoinPayments.

- Once your account is set up and verified, generate an API key/token. Each website provides instructions on how to do that.

- Head to the 'Payment Providers' section of your Shopify Admin page and enable the option you signed up for by pasting its respective API key/token.

And Voila! Your Shopify store is now ready to process cryptocurrency payments.

Shopify Cryptocurrency Payments: Pros and Cons

Decentralization is arguably cryptocurrency's biggest selling point. It's not governed by any central authority like traditional money, and thus offers a lot more flexibility. Here are some of the benefits you can expect once you go crypto:

- No More Chargebacks: Urgh, the horror of having a payment reversed after you've worked so hard to get the goods in the customer's hands! Crypto transactions are irreversible, so there's no risk of chargeback fraud.

- Quicker Payment Processing: Cryptocurrency exchanges only take a few seconds to complete, since there are no banks or other hurdles to jump through. That translates to instant access to your funds.

- Security: Crypto offers more security thanks to the fact that transactional data is never saved on a central server. It also eliminates the need to exchange sensitive personal identifying information.

- Global Reach: With crypto, there's no need to figure out exchange rates or find suitable local payment gateways when expanding outside your national borders.

Online Marketing

Shopify Partners With Spotify To Help Artists Promote Merchandise

Spotify for Artists

Great news for Spotify artists: It's now possible to market products through your profile page. This comes following the announcement of a strategic partnership between Shopify and Spotify. With this new deal, artists will essentially be able to create a one-stop shop where they can engage fans to the maximum.

Shopify Seamless Integration

Spotify had earlier this year declared its commitment to bolster tickets and merch service to artists. But the new partnership promises to take things to a whole new level by letting them promote both products and merchandise hand-in-hand.

Most artists already have stores on Shopify, so integration will be relatively straightforward. One will simply log into their Spotify for Artists Account and sync their Shopify product catalog. This not only brings the merch closer to fans, but it also allows artists nominate which items they'd like showcased on their profiles (up to 3 products can be featured for now). Inventory management will also be streamlined; newly-released products can be showcased with ease, while out-of-stock items will automatically get purged from one's profile.

How Much Will I Pay?

Shopify integration is available on a free-trial basis for all Spotify artists enlisting for the first time. This trial period is set for 90 days, after which one will be required to choose from 3 monthly plans:

- Basic Shopify: Costs $29 per month

- Standard: Costs $79 per month

- Advanced Shopify: Costs $299 per month

More Than Just Merch and Music

Shopify Spotify partnership undoubtedly presents a huge opportunity for those who promote and distribute music via the streaming platform. Fans will be able to identify merchandise created by (or associated with) their favorite acts much better, and make purchases with ease. But more significantly, artists will now be able to showcase products that wouldn't otherwise have gotten much exposure elsewhere.

Creators will also be able to leverage tools within Shopify's advanced ecosystem, like product discovery and print-on-demand, to open new revenue streams and expand current ones. The platform's ability to handle high traffic volumes further means artists will be able to manage sales spikes with ease --- product launches and sales will no longer be riddled with anxiety.

General BusinessOnline Marketing

All You Need To Know About CedCommerce Amazon Integration

CedCommerce Amazon Integration

In any form of business, integration is an important activity that basically means adding up to. If you are updated, you must have heard that CedCommerce has announced the launch of Amazon by CedCommerce App. This will ensure that merchants make more sales in the right way; moreover, the app enables merchants to directly sell Shopify stock on Amazon without involving a third party in the channel. Thus the CedCommerce Amazon Integration is of much help to merchants who would want to use the platform to increase their sales. This article has the information you need to know about the CedCommerce Amazon Integration; here is everything you might be wondering and even asking yourself:

How Amazon Integration Works

The CedCommerce Amazon Integration is a sales multi-channel on amazon from all parts of the world, including the UK, USA, Mexico, Canada, and many others. The app generally simplifies the whole selling process by connecting multiple Amazon accounts into a single Shopify account. This unique feature enables merchants to sell Shopify products from one account made from various Amazon accounts, provided all these accounts are from the same country.

The Benefits of using Amazon by CedCommerce

The people who benefit most from this app are the merchants, work has been made easier for them, and they will access a larger market. A merchant can reach over 300 million customers globally from your Shopify store without putting in place too much effort. If you are a seller looking for one-step selling solutions, then you should consider this integration; the following are the significant benefits merchants enjoy from this:

Simple Order Flowing from Amazon to Shopify

Merchants will no longer need to switch platforms; you can manage the orders on your Shopify account from Amazon. Moreover, you will address the orders and perform any other required operation on the orders effortlessly and within the shortest time possible.

Easy Product Data Synching

Every merchant would want their platforms to be simple for customers to understand, therefore synchronizing the Shopify products, description, price, the available stock, and much other relevant information you need to make them simple for customer access. The app makes it easy for you; you do not need a lot to perform this; it can be achieved in real-time and keep your account looking great.

Multiple Accounts Connection

The merchants with multiple Amazon accounts can be relieved now because you will connect all the accounts to form one account; this happens when the accounts are from one country. After linking these accounts, you can directly sell from any country through the Shopify store. Moreover, you can manage your inventories and various orders from different accounts simultaneously.

Online Marketing

Create TV Ads For Shopify With The Roku App

RokuForShopify

Online shopping is booming, largely due to the fact that more and more people are using their smartphones to purchase goods. They also use their mobile to watch one of the thousands of streaming channels available online. In such a scenario, advertising on the TV is essential for entrepreneurs interested in marketing their products and services. Gone are the days when one required a professional team armed with movie cameras and other hardware to create an ad and then use dedicated software to edit the movie for creating an ad.

Roku App for Shopify

Thanks to applications such as the Roku app for Shopify, one can create TV ads quickly, effortlessly, and at no cost. The app allows business, especially small merchants who have a limited ad budget, to create short and engaging video advertising campaigns and run the same in an ad pod played during an ad break with the help of the Roku ad manager. One can also use the Roku app to run a screensaver ad or home screen banner ad to promote a channel published on the Roku platform.

What is Shopify?

Setting up an online store can be quite costly, as one needs to hire professional website designers as well as tie up their website with online payment processors. Would it not be great if you could achieve the same results at a fraction charged by web design agencies? You can quickly sell your goods online through Shopify, an E-commerce platform that permits you and anybody else to set up their online store and sell their products through it. The best part is that the platform is customizable, allowing you to use the software as per the needs of your business. Shopify has you covered whether you sell in store, on social media, or on online stores. Once you have set up your online business, you can promote the same with TV ads created with Roku.

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 Patrick Stevens
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