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All Posts Term: Online Marketing
225 post(s) found
.Net DevelopmentOnline MarketingWeb Development

The Practical Side of Web Design

English: Noam Design Website

Image via Wikipedia

Making a website usually isn’t the hardest thing in the world, but there are a lot of things to keep in mind if you want an effective website that is able to convert visitors and easily ranking in the search engines. This will require you to actually look at your website like a visitor and be willing to make changes so you can have the best website possible. Consider the following items;

Online MarketingWeb Development

Is Keyword Density Still Important For On Page SEO

English: The three biggest web search engines

Image via Wikipedia

To answer the question posed in the title, yes and no. Yes, keyword density does still matter but no, it is not as important as it used to be, and in some cases, keyword density is far less important than many of the other factors which go into determining page rank. In situations such as sites which are in relatively sparsely populated niche markets where the level of competition is low, having a somewhat higher keyword density (without overdoing it) can make a bit of a difference.

Online Marketing

Using Link Building/Relationship Management Software Pros/Cons

Image representing BuzzStream as depicted in C...

Image via CrunchBase

If you have spent any amount of time in the link building world, you will note that it takes some serious time to really rally up and start gaining some momentum in the search engines and start to see things pick in terms of where you are ranking in the SERPs.

This is especially true with very competitive keyword phrases. Jumping from page three to page two, and from page two to page one can be very tough in a competitive niche - even when you are link building at a very high scale (however jumping from - say - page eleven to page eight is considerably easier).

Link building and Relationship management (sometimes public relations is a part of it) software is supposed to help you keep track of these relationships. With it, you are able to build a humungous database of contacts, and you are able to keep track of where all your links are coming from.

In an article I have previously written on this website, I describe the benefits of using a system like this. The particular software I was talking about in this case was called Buzzstream, and you can find that article here.

General BusinessOnline Marketing

5 Tips for Maximizing Your Experience with Website Designers in Portland, Oregon

Ultimate Showdown of Content Management System...

Image by quasarkitten via Flickr

If you’re looking to get a website created for your business, finding the sweetest website design in Portland might be more difficult than one would think. But even if you’re able to find the best designer for your needs, you still have some work of your own to do.

With that said, there is definitely a way for you to maximize the effort you put in conceptualizing your design while you look for the right web designer or web design company.

In this article, we will tackle 5 simple tips for maximizing your effort once you finally have the right website designers in Portland, Oregon on board.

Online MarketingSocial Media

How to Incorporate QR Codes in Marketing for Your Small Business

A giant QR Code linking to a website, to be re...

Image via Wikipedia

Quick Response, or QR, codes are gaining in popularity in America. More and more people have camera phones that connect to the Internet, so they can easily scan a QR code and receive its content. QR codes are a good supplemental aspect of your marketing campaign. Not everyone responds well to QR codes, so you shouldn’t rely on them solely. A QR code should add something additional to your marketing. It should link to content that is informative or entertaining, and something that your will enhance your customer’s experience. This type of marketing can bring in big business if done effectively. Here are some ways to incorporate QR codes in marketing for your small business.

Online Marketing

Why Choose SEO Hosting?

This is an overview of OFF HAT SEO. SITE 1, SI...

Image via Wikipedia

When you’re in the stages of developing your website and marketing it, one of the more important choices that you have to make is choosing a reliable internet SEO hosting company. The reason for why SEO hosting is becoming more and more popular has to do with the fact that companies which rely on their websites want to increase efficiency and productivity.

So what exactly is SEO hosting? Although it may sound complicated and difficult to understand, SEO hosting is simply the process of IP hosting on multiple web addresses. SEO hosting has become indispensable to companies that have a number of a number of websites and web addresses.
Every computer on the internet and server that hosts websites has an IP address. An IP address is composed of numbers which are separated by dots and looks something like this: 67.45.123.87

Online Marketing

Beginning a Successful Link Building Campaign

Nutch robots

Image via Wikipedia

When looking to increase the number of visitors your website receives, constructing an effective link building strategy can be the first successful step towards an overall improvement in inbound traffic. A well planned link building campaign can also be a fantastic contribution when looking to increase your website’s ranking in Google, Bing and Yahoo! As search engines are our first port of call when navigating towards new content, it’s critical that search engines recognize your website above others when users enter search queries that relate directly to your niche.

When search engine users are presented with pages of results, the likelihood of them scouring through pages to find your website listed on page 7 is very unlikely. This is why gaining as many links from popular websites within the same of a closely related niche gives your websites a lot of credibility when search engines value it.

Online MarketingWeb Development

5 Vital Tips for Facebook Advertising

Image representing Google AdWords as depicted ...

Image via CrunchBase

Facebook advertising is something that can really increase your subscriber signups, leads, orders and readership. As such, it is something that many businesses have embraced. This is even more important as Google Adwords has become more and more restrictive to companies who want to deal with paid online advertising.

If you are going to use Facebook advertising then there are some things that you can do to really ramp up your effectiveness:

Online MarketingWeb Development

Schema.org Doesn't Matter?! Think Again

a chart to describe the search engine market

Image via Wikipedia

Why You Can't Ignore Schema.org

As the Internet grows, so does the need for organization and better search engine results. Internet users expect to be able to use their favorite search engine to find relevant content without wading through sites that have little or nothing to do with their search terms. Schema.org provides tools for web developers to help search engines recognize information on web pages and catalog that information so it is easier to find for top search engines like Google, Yahoo and Bing.

When you type a search query into a search engine, you expect to find highly relevant sites at the top of the results page. As you know, this isn't always the case. Google and other search engines are constantly changing and tweaking their algorithms to determine rank, and they are still looking for more ways to make search results more relevant and consistent. Schema.org benefits both web developers and search engines by making it easier for engines to determine the relevancy of each page and site.

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 Patrick Stevens
 554  246481  11/15/2024

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