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All Posts Term: Online Marketing
208 post(s) found
General BusinessOnline Marketing

Facebook: Does it Really Help a Local Business?

People see or hear advertisements for deals and sales on television, billboards, posters, radio, among so many other advertising techniques. This is typical. But now, many are turning to Facebook and social media for advertising their local business, as well.

Why is it that using social media is suppose to be valuable to a local business marketing campaign? Some people say these networking sites won’t help gain leads or customers, so why bother?

Online MarketingSocial Media

5+ Things You Need to Know Before You Hire an Internet Marketing Consultant

Wordle Cloud of the Internet Marketing Blog - ...

Wordle Cloud of the Internet Marketing Blog - 08/15/08 (Photo credit: DavidErickson)

If you’re considering hiring an internet marketing consultant to help your business succeed in the potentially profitable but highly volatile online market, you need to know a few things first:

  1. The consultant isn’t a genie in a bottle
  2. You get what you pay for
  3. You’re in control
  4. Traffic isn’t everything
  5. Internet marketing isn’t evergreen
Online MarketingWordpress

Three Benefits to Using a Royalty-Free Image on Your Website or Blog

Image representing Getty Images as depicted in...

Image via CrunchBase

Royalty-free images can be expensive by nature. However, in return they offer tons of quality value and increase the significance of your online content. Webmasters and bloggers have been using royalty-free images for years as a way to increase traffic to their sites and blogs. The reason it works so well is because these images are generally very detailed, unique, and high exclusive.Well, depending on where them determines how exclusive they are.

.Net DevelopmentOnline MarketingWeb Development

The Practical Side of Web Design

English: Noam Design Website

Image via Wikipedia

Making a website usually isn’t the hardest thing in the world, but there are a lot of things to keep in mind if you want an effective website that is able to convert visitors and easily ranking in the search engines. This will require you to actually look at your website like a visitor and be willing to make changes so you can have the best website possible. Consider the following items;

Online MarketingWeb Development

Is Keyword Density Still Important For On Page SEO

English: The three biggest web search engines

Image via Wikipedia

To answer the question posed in the title, yes and no. Yes, keyword density does still matter but no, it is not as important as it used to be, and in some cases, keyword density is far less important than many of the other factors which go into determining page rank. In situations such as sites which are in relatively sparsely populated niche markets where the level of competition is low, having a somewhat higher keyword density (without overdoing it) can make a bit of a difference.

Online Marketing

Using Link Building/Relationship Management Software Pros/Cons

Image representing BuzzStream as depicted in C...

Image via CrunchBase

If you have spent any amount of time in the link building world, you will note that it takes some serious time to really rally up and start gaining some momentum in the search engines and start to see things pick in terms of where you are ranking in the SERPs.

This is especially true with very competitive keyword phrases. Jumping from page three to page two, and from page two to page one can be very tough in a competitive niche - even when you are link building at a very high scale (however jumping from - say - page eleven to page eight is considerably easier).

Link building and Relationship management (sometimes public relations is a part of it) software is supposed to help you keep track of these relationships. With it, you are able to build a humungous database of contacts, and you are able to keep track of where all your links are coming from.

In an article I have previously written on this website, I describe the benefits of using a system like this. The particular software I was talking about in this case was called Buzzstream, and you can find that article here.

General BusinessOnline Marketing

5 Tips for Maximizing Your Experience with Website Designers in Portland, Oregon

Ultimate Showdown of Content Management System...

Image by quasarkitten via Flickr

If you’re looking to get a website created for your business, finding the sweetest website design in Portland might be more difficult than one would think. But even if you’re able to find the best designer for your needs, you still have some work of your own to do.

With that said, there is definitely a way for you to maximize the effort you put in conceptualizing your design while you look for the right web designer or web design company.

In this article, we will tackle 5 simple tips for maximizing your effort once you finally have the right website designers in Portland, Oregon on board.

Online MarketingSocial Media

How to Incorporate QR Codes in Marketing for Your Small Business

A giant QR Code linking to a website, to be re...

Image via Wikipedia

Quick Response, or QR, codes are gaining in popularity in America. More and more people have camera phones that connect to the Internet, so they can easily scan a QR code and receive its content. QR codes are a good supplemental aspect of your marketing campaign. Not everyone responds well to QR codes, so you shouldn’t rely on them solely. A QR code should add something additional to your marketing. It should link to content that is informative or entertaining, and something that your will enhance your customer’s experience. This type of marketing can bring in big business if done effectively. Here are some ways to incorporate QR codes in marketing for your small business.

Online Marketing

Why Choose SEO Hosting?

This is an overview of OFF HAT SEO. SITE 1, SI...

Image via Wikipedia

When you’re in the stages of developing your website and marketing it, one of the more important choices that you have to make is choosing a reliable internet SEO hosting company. The reason for why SEO hosting is becoming more and more popular has to do with the fact that companies which rely on their websites want to increase efficiency and productivity.

So what exactly is SEO hosting? Although it may sound complicated and difficult to understand, SEO hosting is simply the process of IP hosting on multiple web addresses. SEO hosting has become indispensable to companies that have a number of a number of websites and web addresses.
Every computer on the internet and server that hosts websites has an IP address. An IP address is composed of numbers which are separated by dots and looks something like this: 67.45.123.87

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