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All Posts Term: Online Marketing
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How To Balance Your SEO Costs

Mar 22 2017
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MarketingMetricsThatMatter

SEO Costs can be broken out into two categories, things you can do now and get closure and things that go on for some period of time longer.

The first category is fairly cut and dry: identify what the problem is, work on fixing it, then move to the next problem. Simple as that. Like a puzzle, you put a piece down and search for the next piece.
The second category is a bit more complex. Here's where a significant chunk of digital marketing takes place. This is the ongoing process that never really ends. There are always more keywords that need to be optimized, there is always additional content that needs to be published, there's always additional socializing that needs to be done, links that need be found and data analysis is a never ending task.

Don't short-circuit your strategy by putting all your eggs into the short-term cost. You need a long-term strategy that will reap rewards for perpetuity. Look at it as an office space which requires ongoing expenses and maintenance.

Think about these costs as some percentage of every dollar you earn, as if you were putting it toward rent. This cost requires a line in the budget. Costs can always be reduced on one category and increased for the other, but a balance needs to be struck and revisited regularly.

Facebook Tests Breaks For Ads In Live Videos

FacebookVideos

Facebook tests breaks for ads interrupting on-demand videos on their platform, and video creators get a 55 percent cut on the revenues.

Facebook has announced it is testing the concept of ad breaks during on-demand videos in collaboration with a limited group of partners who will garner 55 percent of the ad revenue generated by the plan. Facebook keeps the remaining 45 percent. This could create changes in how video makers make videos, causing them to create content that keeps viewers hooked through ad breaks and drawing more video creators to Facebook.

As Facebook tests breaks for ads, they are allowing video producers to pick where they want the ads to appear in their video, as long as they come on no sooner than 20 seconds into the piece and are a minimum of two minutes apart.

The Many Benefits of Using Fiverr

FiverrMarketplace

Fiverr Review

Fiverr is essentially a marketplace where mostly home-based freelancers provide their adept services while owners get skilled professionals to handle their business tasks. It is, therefore, a market for innovative and expert services, implying that regardless of the work you want to be completed by experts, be sure you’ll find an expert who can handle it. Small businesses using the site are referred to as buyers since they buy services from freelancers. Freelancers, on the other hand, are called sellers, because they sell their expertise and services. Both sellers and buyers benefits immensely from Fiverr online platform as follows.

Black Friday 2016 Breaks New Records

black-friday-sale

Black Friday sales online to hit an unprecedented $3 billion, more than $1 billion on mobile devices

Black Friday Internet shopping is still growing, and last Friday was a case in point. A recent report by Adobe, that tracked ecommerce transactions over the sales period, showed that Black Friday broke records by exceeding $3 billion in turnover. Also, it is predicted to be the only day in American retail history to generate more than one billion dollars off of mobile devices.

With $3.05 billion predicted by the close of the day, Black Friday 2016 has surpassed Black Friday 2015 by 11.4 percent, according to Adobe.

Zencastr Breaks New Ground In The Podcasting Age

zencastr

With Zencaster, it is easy to record good quality podcast audios.

Podcasting has become a popular broadcasting medium, and a new era of audio recording equipment is emerging. Zencastr is one such example. The firm's new product, introduced today, is intended to make it easy to record good quality audio for interviews, wherever the interviewee is based.

The issue the firm is addressing is that interviews via phone sound terrible, and VOIP products such as Skype frequently do not degrade adequately. That is to say: A bad web connection can scupper an interview.

Rather than recording audio through a telephone line, Zencastr allows interviewers to do this through the interviewee's computer. Of course, there are other methods of doing this (like explaining to podcast guests how to record speech on an iPhone, computer or individual recorder). However, this assumes that the interviewees have sufficient technical knowledge to save, record and send the files, which often isn't the case.

Using Twitter For Business

TwitterforBusiness

Recent studies of Twitter user behavior have indicated that business owners who respond to tweets in a timely manner will see improvements in their customer loyalty over time. Many common Twitter conversations revolve around a negative experience with a company when the business owner answers and wants to make amends. The question is whether this is an effective use of the company's time.

According to current research from both Twitter and Applied Marketing Research, responding to complaints is a positive way to build better customer rapport and correct problems. When a customer receives a response to a complaint, they're up to 20 percent more likely to spend more on a product or service from the same business. They're also up to 44 percent more likely to recommend the business to their friends and family.

A Review Of WP Engine Hosting Service

wpEngine

Generally, people who run online businesses constantly need to make daunting decisions. Perhaps the biggest of this is the choice of hosting service to reliably power a WordPress blog. The WP Engine is a service that claims to offer support, speed and security all while providing utmost uptime.

Why Consider WP Engine as Your Primary Option?

There are various features that make this hosting service highly beneficial for bloggers. For starters, this service will greatly help your effort to establish and anchor yourself in the web arena for a long time. WP Engine has maintained a good reputation in the WordPress community for a while now. But to be honest, one would likely start searching for an alternative hosting service upon viewing the price at which WP Engine's entry-level hosting plan goes for.

Google Rankings With Freshness Update

Google_Panda_Update

The freshness update that Google has implemented in its algorithm opens up greater opportunities for websites to increase their overall rankings. With slight adjustments to older content bloggers can benefit from this update. The Google Freshness Update is great for searchers because it ensures fresh content and also benefits bloggers who are rewarded for making the appropriate changes to their content.

Bloggers can update content via different methods. The following goes a little deeper into these methods.

Because Google wishes to reward bloggers who create content more frequently, websites that update their content on a regular basis will be scored with higher rankings. But, just posting new content more frequently is not the only factor that should be considered. The quality of your content is also important. Posting high quality content on a regular basis is the best combination to ensure your SERP rankings increase.

Top Tools And Resources For Your Website

BlueHostBanner

The best tools and resources for your website include a content management system such as WordPress, along with a good web hosting company and some other tools that will help bring in traffic to your site. WordPress is the top recommended publishing platform for building and maintaining a website. It's flexible to a wide variety of your specific needs, whether as a hobby or to set up your own business. A few other content management platforms are available, but WordPress is definitely worth investigating. This site runs no DotNetNuke for instance.

BlueHost or InMotion is recommended for any self-hosted website. This option gives you more freedom and flexibility as far as the design and content you want to place on your site or blog. The tech support from BlueHost has earned the company plenty of good reviews. And the Pro account at InMotion provides great Wordpress hosting at an incredible price.

Making Extra Money Online

Swagbucks

Don't expect to get rich overnight from these articles, but if you are looking for a reliable work at home scheme, or if you want to supplement your current income, you can get some useful tips.

One website worth you taking a look at is Swagbucks. The site can help you to make a few extra dollars in various quick and easy ways, including trading in used books and video games, reviewing websites, taking simple surveys and answering polls.

Selling your unwanted stuff on eBay is a lot easier than you think, and it understandably remains one of the most popular ways to make extra money online.

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 Steve Patterson
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