Term: Affiliate Advertising
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General BusinessOnline Marketing
Publishers claim that affiliates give them more revenue than any other type of advertising
A recent study indicates a prosperous future for affiliate advertising and social media promotion.
The advertising tech sector has been changing over the past few years. Lots of publishers have looked to other advertising methods to generate revenue.
Vendors are trying to find an alternative to display marketing, because the online content landscape has been impeded recently by advert blockers.
Viglink, the content monetizing portal, wanted to understand what vendors and publishers thought about affiliate advertising services, with regards to value, spend and sentiment.
It asked 100 vendors and 500 publishers that presently use affiliate advertising programs.