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Captured Technology - Blog

All Posts Term: Marketing
16 post(s) found
Online MarketingSocial Media

How to Incorporate QR Codes in Marketing for Your Small Business

A giant QR Code linking to a website, to be re...

Image via Wikipedia

Quick Response, or QR, codes are gaining in popularity in America. More and more people have camera phones that connect to the Internet, so they can easily scan a QR code and receive its content. QR codes are a good supplemental aspect of your marketing campaign. Not everyone responds well to QR codes, so you shouldn’t rely on them solely. A QR code should add something additional to your marketing. It should link to content that is informative or entertaining, and something that your will enhance your customer’s experience. This type of marketing can bring in big business if done effectively. Here are some ways to incorporate QR codes in marketing for your small business.

Online MarketingWeb Development

5 Vital Tips for Facebook Advertising

Image representing Google AdWords as depicted ...

Image via CrunchBase

Facebook advertising is something that can really increase your subscriber signups, leads, orders and readership. As such, it is something that many businesses have embraced. This is even more important as Google Adwords has become more and more restrictive to companies who want to deal with paid online advertising.

If you are going to use Facebook advertising then there are some things that you can do to really ramp up your effectiveness:

General Business

Android Developers Aren't Shy About Marketing to Gay Consumers

Android Developer Phone 1

Image by closari via Flickr

Smartphones running Google's Android operating system have been growing in popularity since first being introduced in 2005, and that means that Android's app market has been growing as well. With the growing popularity of the mobile app industry, the ease at which developers can add a product to Android's Market, and the relatively simple process of generating revenue, Android development has virtually exploded. So much so that many Android developers are beginning to embrace smaller niche markets such as gay consumers.

General BusinessSocial Media

The Top 5 Mistakes Entrepreneurs Make on Facebook and How You Can Avoid Them

Facebook MistakesMarketing your business on Facebook can be extremely rewarding and a great way to build your audience and attract new customers. It can also be a bit overwhelming if you aren’t quite sure what you should be doing, and it’s easy to make a lot of mistakes while trying to figure it out.

But the good news is that many entrepreneurs have already made those same mistakes, and you can learn from them and be able to avoid making these common blunders. Let’s look at the top 5 mistakes and how you can avoid them. This will help you to move forward faster and build your Facebook presence quickly and in a way that attracts your ideal customers.

Outsourcing your Link-Building Efforts

Outsourcing

Link building is perhaps the most important element when it comes to successfully marketing an online venture.  One can have the nicest website, the coolest domain name, an offline marketing campaign and a killer product, but without off-site links, your website is next to invisible.  Although there are a significant number of factors involved in how search engine rankings are decided, the basic idea is that the more links a website has to it (also known as backlinks), the higher up the rankings the site will appear for a phrase.  This is a gross simplification, but having more inbound links is always beneficial.

Online MarketingOnline MarketingSocial MediaSocial MediaWeb DevelopmentWeb Development

Adding Site Feeds to Google Buzz

Adding Site Feeds to Google Buzz

One of the more popular features of Twitter is the ability through their API to post at intervals or when an RSS feed is updated a tweet to Twitter automatically. So blog owners don’t have to worry about tweeting their new blog entries cause it is done automatically from a service like TwitterFeed.com.

With Google Buzz being the latest micro blogging platform, everyone wants the same features as Twitter from Google. Of course Google doesn’t want some of the features that it deems to be problematic, but it does allow you to post your RSS feed automatically to your Buzz account whenever a new post is available. Just how do you get Buzz to connect to your site or sites?

There are a number of posts about adding a an XFN tag to the site or a rel=me tag when you link back to your site from Google. But all this seemed silly to me because the sites aren’t profiles of me, they are just blogs that I work on occasionally about topics that I enjoy. Then I discovered the simple way to connect a site.

Go to the Webmaster Tools portal within your Google account and add the site you want to connect to within Buzz. Verify the site by adding a file or a meta tag to the header of the home page. Then return to GMail, Click on Buzz, and Click on connected sites. The new sites will now be available for connection. Your latest post will appear within Buzz and new posts will automatically be posted.

Now if only I could figure out how to get more followers of my Google Buzz without a public interface.

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 Patrick Stevens
 494  245983  6/16/2022

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