Many companies ignore Search Engine Optimization because they payoff is not apparent immediately and they often do not know what needs to be done to improve their position in the search engines. But it is vital especially for new and smaller companies and there are certain factors that you can work on that will provide a lift.

The three keys to a better ranking in Google are backlinks, page speed and content. A recent study looked at 20 possible ranking factors and determined that five of the twenty were the most important. First was the number of websites that have links to yours. If the number of sites linking to you is high, Google will rank you better. This is classic SEO. It is common to think that the quality of a backlink is important. The quantity is also still very important. While getting links from similar sites is great.

Link building is perhaps the most important element when it comes to successfully marketing an online venture.  One can have the nicest website, the coolest domain name, an offline marketing campaign and a killer product, but without off-site links, your website is next to invisible.  Although there are a significant number of factors involved in how search engine rankings are decided, the basic idea is that the more links a website has to it (also known as backlinks), the higher up the rankings the site will appear for a phrase.  This is a gross simplification, but having more inbound links is always beneficial.

Quite Possibly the Best Backlink Finder

After working with a number of Backlink Finders including several I have mentioned on CapturedTech previously, I have really grown to love LinkDiagnosis.com. It is not the 100% solution without imperfections but it provides information about Backlinks that I have not seen in other free and paid services.

Google Backlinks

Getting ranked in Google is still about having backlinks from relevant sites without nofollow rel tags for relevant keywords. Page rank and the number of outgoing links on the linked page are also very important. LinkDiagnosis.com combines all these factors into a Link Quality score which you can then sort report results by. Search someone else’s site backlinks and discover why they are ranked so high in Google and then duplicate their backlinks as much as possible.

One of the interesting facts about the Quality Link Score are that the nofollow tag isnt’ the end all to a quality link like many write. Numerous sites with good page rank on individual pages and few outgoing links score better even with nofollow tags. This is quite a gold mine as everyone searches and comments on pages without the nofollow, leaving endless nofollow pages without many outgoing links. Take a look at LinkDiagnosis.com today as they have just improved their server performance to handle the increased demand they are experiencing.