Every business on the planet wants to create the best content out there, but with a whopping BILLION blogs and websites on the internet as we speak... that is becoming rather difficult.
Think about this.
With so many sites pushing aside any new content that you put out there, it is really a complete waste of your time not to dish out the best content possible. If you are looking to rank on the first pages with Google, this is especially important.
Here are 3 tips to help you create better content than the competition:
KEEP IT SHORT WHENEVER POSSIBLE.
Articles that consist of 500 to 1,000 typically cannot outrank bigger sites. Period. Longer is OK, but it is still the main mission of businesses to rank their content with mobile and tablet usage, as those device markets have begin to outweigh desktop access. Social media and video markets are still growing strong. Shorter content simply gets better response on these platforms.
Of course, getting thousands of niche relevant visitors or more is the holy grail of online marketing. As expected, however, this is easier said than done. Some people succeed with thousands of niche relevant visitors, but a great many fail at the task.
What gives? First of all, a basic understanding of what I mean by thousands of niche relevant visitors is imperative. So let me put thousands of niche relevant visitors in the proper perspective. A basic Twitter account averages about a hundred hits per tweet.
Now imagine what happens when you put guest blogging in the picture. Naturally, you can easily double the sheer number of page views to numbers that are way closer to thousands of niche relevant visitors. You'll probably say, that all depends on how famous your guest blogger is.
And that's correct. You just read my mind. You can definitely achieve your goal of thousands of niche relevant visitors if you have, say, Taylor Swift or Kim Kardashian in tow. Backlinks just don't work as well as they used to and you can quote Matt Cutts on that.
Fiverr obtains And Co as a working partner
Fiverr is an online marketplace that allows the hiring of freelancers. To enhance its effectiveness, Fiverr acquired And Co. And Co allows the acquired freelancers to effectively learn and apply proper client relationships management.
However, the most surprising aspect of the partnership is the cost. The Fiverr CEO Micha Kaufman intends to offer And Co's software free of charge.
Kaufman elaborated that most of And Co's services are essential in the Fiverr marketplace. In addition, most of the freelancing is not done online but it's majorly offline. Kaufman intends to serve this need by enabling the offline relationships even to freelancers who do not use Fiverr.
Although the move may seem too altruistic, it may be the right move to acquire more freelancing clients and reinforce loyalty with the ones on the platform.
YouTube has a mass market system setup to reach the entire world where there is an internet connection. YouTube Influencers are their means of communication to their market. They let people talk and review products of companies in the manner they choose to, and in return they receive adoration from all around the world through their computer screen.
It is an effective marketing scheme that helps to generate revenue for everyone involved. YouTube gets advertising money, the business gets increased foot traffic and generates more daily revenue, and even the YouTuber gets paid for their simple service provided. It is a truly blissful deal for all involved.
However, YouTube Influencers are having a bit of a hard time finding partners as of late. They are looking for more people to join them on their channels. Finding the right one for your business can help reach a whole new market of customers that previously may not have known of your product.
The Google Pay brand aims to consolidate various payment brands under one umbrella. Google offers the move as one of simplification. By streamlining how it offers its payment method tools to consumers it places them under a single brand called Google Pay.
Pali Bhat, Vice President of Product Management for Payments, covered this strategy via blog post. He cites the move as more of a rebranding than any significant change to a single product. Instead, he discusses how products like Android Pay(Google's platform for loyalty and mobile payments) and Google Wallet(a peer to peer payments app) can coexist harmoniously.
The strategy should allow online transactions to become more simple and clear in the future. Those who save payment information within their Google accounts needn't worry about figuring out which particular app to use as it would all be conducted within Google Pay.
Bhat writes via blog post that such transactions will be easier and faster due to this saved payment information and also offer "peace of mind". He also forecast that consumers can expect to see Google Pay in more places online.
Everyone wants to drive blog traffic but it's not always obvious how to achieve that end. With billions of websites out there, how to you make people go to yours? Here are a few simple tips:
Mention People in Your Posts
No man is an island and no blogger can get traffic completely on their own (unless you want to pay a fortune in PPC prices). Therefore you need to get other people to help you share your content. One way is to write blog posts that contain contributions from other people.
Reach out to thought leaders in your vertical and ask them to help you write a post. This can be something as simple as submitting a short paragraph related to their opinion on something. Compile your post then reach back out to these folks and ask them to share the content on their networks and link to it.
Cyber Monday figures are looking impressive as the day starts off to the tune of $840 million in sales. The day is supposed to end with figures exceeding a staggering $6.6 billion making it the most profitable day in online sales history.
All of these impressive figures have originated from Adobe. Adobe extrapolates the information from information provided by online transactions from the top online retailers. As expected, Amazon sales account for a large percentage of all the Cyber Monday sales. The projections for the 2017 holiday season exceed those for 2016 by more than $10B.
With such impressive figures at hand, it is interesting to note how people are making online purchases. According to a report by Adobe, up to half of all visits are coming from mobile devices. Almost 40 percent of all sales are originating from mobile devices, a figure larger than ever.
Evergreen SEO methods have stood strong throughout time. This is amazing feat for such a fickle method that is ruled by ever changing algorithms. Methods that once were sure fire short cuts to achieve high ranking results have fallen to the wayside. The following Evergreen SEO methods and techniques worked when they were first implemented and they keep working.
This method is also known as external links. The basic concept is simple. You provide a link to a website on your website. In turn that website will provide an external link to your website. Google has penalized this method, however, it is still widely used amongst bloggers and other social media platforms. The exchanging value exposes your website to the traffic of the other websites instead of relying on just your own organic traffic. More exposure and more traffic can equate to a higher search result rank.
Research the keywords that are used by your target audience. When you find several appropriate keywords use relevant and quality content on your site that contains these keywords. Be sure to use them naturally and do not excessively and unnaturally fill your website with keywords as this will hurt your search ranking.
Instagram redesigned its app. As a result, its call-to-action bar looks a little different. Now, the the bar is a way for the company to subtly display more advertisements. Obviously, the change was made so that Instagram could get more ad clicks from its users. This is why the ads were blended to look like regular Instagram content. They don't stand out as much, which means that users might click on them more.
Before the changes, the call-to-action bar was blue, and it was positioned below videos and images. The redesign makes the bar blend in more with images and videos as they constantly change. For example, if there is an environmental ad that shows trees in the forest, the call-to-action bar changes to green or earth tones to match the greenery in the images. Or it might be red or orange, if the image or picture shows a blazing forest fire.
YouTube is a terrific place to promote and advertise your business. In an image driven world full of competition, videos are a great way to get noticed and to stay relevant. However, simply posting a video, on any social media site, is not quite enough. You need to draw traffic to your video so it can be seen by your target audience. This is an essential key to making sure your video is actually marketing your business and ranking your YouTube videos
A lot of research has been conducted on how to make the most effective video, get the best ranking and most views on YouTube. This research has produced a few tips on how to best optimize your videos.
Make it Brief
Try to keep your video at around three minutes. Never make a video longer than this unless it is for some type of demonstrative purpose that is impossible to make shorter.
Make Better Videos not More Videos
It is a better use of your time and will produce more views if you spend your time to make high quality videos instead of a high quantity of videos.