donottrack (Photo credit: sam_churchill)

Proposed Legislation Will Not Hamper Internet Marketing

Many marketers have for a long time believed that the proposed legislation referred to as do not track legislation will kill internet marketing as it currently exists. However, this has been found to be an erroneous theory and the truth is that this legislation, as proposed, does not in any way kill internet marketing.

The legislation referred to as Do Not Track is basically geared towards anti-tracking. There has been a heated debate regarding the pros and cons about this particular law, especially in regards to internet marketing. According to supporters of the legislation, most of those who are professional marketers and other senior players in the tech world, the legislation will make advertising more relevant to consumers and more focused towards the message.