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Proposed Legislation Will Not Hamper Internet Marketing

Oct 23 2012


donottrack (Photo credit: sam_churchill)

Proposed Legislation Will Not Hamper Internet Marketing

Many marketers have for a long time believed that the proposed legislation referred to as do not track legislation will kill internet marketing as it currently exists. However, this has been found to be an erroneous theory and the truth is that this legislation, as proposed, does not in any way kill internet marketing.

The legislation referred to as Do Not Track is basically geared towards anti-tracking. There has been a heated debate regarding the pros and cons about this particular law, especially in regards to internet marketing. According to supporters of the legislation, most of those who are professional marketers and other senior players in the tech world, the legislation will make advertising more relevant to consumers and more focused towards the message.

Others are of the view that the proposed legislation should not be implemented and that it is bad for innovation and development. In fact, such schools of thought are of the opinion that the government should not interfere with the technology sector as this will stifle innovation and development of the sector. However, while many oppose the legislation, they do not seriously believe it will hamper, in any way, internet marketing.

However, even with plenty of pressure bearing on legislators and other advocacy groups, it is doubtful that this piece of proposed legislation will be effected in the next couple of years. Ideally, this regulation was drafted in order to curb tendencies in the online marketing scenario where behavioral marketing is the main thing. Concerned players in the industry are pushing more for a change in personal behaviors and trends in the industry rather than proposed legislation by the government. In general, most players in the tech world and online marketing are of the view that Do Not Track will not affect internet marketing overall.

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 Patrick Stevens
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