Following these five steps can help to ensure you create a successful blog:

1.) Know Your Audience

You should never run out of subjects to blog about if you choose a subject that can be expanded upon. Your audience will also grow and appreciate what you are writing if you come across as knowledgeable, do your research and target your blog to a specific audience.

2.) Engage Your Readers

To keep your readers interested for as long as possible, make sure you stay on topic, and use internal and external links so that your readers can get additional information from other sites.

3.) Verify Your Content

Avoid duplicate content as Google and other search engines can simply filter this out, losing you potential readers. External links can help to authenticate and verify what you are saying although you won't need to verify anything if you are writing based on your own observations and opinions.

4.) Take Part In Online Communities

It can be difficult to generate interest in your site simply by  saturating your site with content, and one way to make sure your content is fresh and will attract readers is to take part in an online forum or discussion. Stack Overflow is one of the best online discussion sites, although there are many others. You can also make sure you enjoy a higher search engine ranking by having other sites link to your pages. Linking from other sites is a lot easier if you participate in online forums

5.) Don't Forget the Technicalities

Try spending the extra money to have a professional web developer or designer create your site, rather than using WordPress or some similar platform. People HR Blog is a good example of a blog that uses unique content and graphics and manages to keep their readers' attention. Last but not least, your blog should be compatible with the latest browsers and devices.

Tips For A Successful Blog: Things Successful Bloggers Do!