Marketing is tough and social media marketing is particularly challenging. However, the challenges should only encourage you to work harder and be more creative. Here's a fast fact for you. If you come with the right strategies, you will create a huge followership and market your goods and services to millions of people online. Below are some tips to help you achieve great results.

Engage with Individual Social Media Users

Maybe you are used to engaging with your would-be and existing customers by sending messages, videos, infographics and updates. Now, there is nothing wrong with this approach but you can a whole lot better. Human beings love to be appreciated so you should take advantage of this killer secret. Interact with individuals on the social media on a one-on-one basis. This will make them feel cherished by your business and they will become lifelong customers.

Post Frequently

Now, this one is a no-brainer. You are not the only person trying to attract and keep customers online. It follows that you must work hard because your rivals out there are working pretty hard. Post frequently and while you are at it, you should post high quality and easy to share content. This makes you relevant and the result is more sales and more cash in your bank account.

Use Different Formats

The beauty of social media marketing is that you have many viable options. You can use both content and videos to market your products. You can also use audio, infographics and webinars. Put on your creative hat and you will come up with innovative ways to carry out a killer marketing campaign.

Reward Loyal Customers

The repeat customer is the lifeblood of every business. It follows that you should keep track of your loyal customers and reward them for buying your products. You can give your customers a bonanza sometimes or offer them a discount. You can even carry out a promo and make sure it gets lots of publicity. Customers who benefit from these strategies will praise your products. This will spread the word and get you even more customers.

Infographics have become a popular way to demonstrate a point visually and get links back to your site at the same time. You can take a long post and simplify the message into a visual presentation that readers will enjoy and want to share. Here are some great ways to make sure you get lots of traffic from your infographic creation.

Add the infographic to your site: If you have created an infographic, make sure to first post on your own site.

Provide an embed code so others can easily place the infographic on their sites. Also have Social Sharing buttons on the page so it is easy to share your work on social networks.

Promote your Infographic in your own social accounts and Facebook properties.