Online Marketing Four Ways to Improve Email Conversions Image via CrunchBase With computing heading ever more mobile your marketing campaign needs to do the same. You must always bear in mind that your customers, or potential customers, may well be reading that fancy image rich email on a small smart phone, tablet device or laptop. Once you are aware of this there are two or three things you can do to make sure your campaign is prepared to take on all devices and bring in more conversions: Patrick Stevens email conversionmarketing campaign 2011-08-29 432 1
.Net Development Tips from a Lead Software Engineer Image via Wikipedia Question: What do you do at Ungerboeck? Joe: I manage the CRM team which handles a lot of the account contact, opportunity area of the software. We work on customer relationship management and keep track of what salespeople would use. For example, if the salesperson has a new account, they’d enter the phone number, address, notes, etc. into our system. They’d do the same with individual contacts for each account. They may also enter a prospective account and information about the potential revenue, source of the lead, and such. Patrick Stevens crmCustomer Relationship Managementengineersoftwaretips 2011-08-25 397 0
Web Development Top Tips To Rank In Google Products Image by dannysullivan via Flickr I have recently received a lot of questions as to how retailers and other sellers can rank their products in Google. As you know, this place is called Google products or Google product search - formerly known as Froogle and Google Base. It is the leading comparison shopping engine for retail products launched by Google Inc. It is the process of searching for products online and is Google’s attempt to squash eBay. But again, as with all Google lists, there are many ranking factors that can help get your product onto the top of the - and into the hands of potential clients. Patrick Stevens google basegoogle productsmerchant centerseo 2011-08-24 1974 0
Online MarketingWeb Development 5 Solutions to Help Maximize Your Online Sells Image via Wikipedia If you run an online business, you have certainly wondered how to maximize your presence in cyberspace in order to get more sales. As the internet is still an evolving and developing entity, many people who start a business online are wondering the same thing. And while being a business owner online or offline can be a challenge, there are some simple things you can do now to maximize your current sales, as well as secure your future sales. Patrick Stevens maximize your current salesrepeat businessseosite design 2011-08-18 490 0
Online Marketing Why PPC and SEO Work Better Together Image by hongxing128 via Flickr The best online marketing campaigns use complimentary short- and long-term online marketing strategies together: PPC and SEO. It is reasonable to say this with almost no regard for a business’ size and type, if its goal is to increase online exposure, create a larger customer base, and ultimately establish healthier profits. Pay Per Click marketing is the easy-to-manipulate strategy that produces immediate results and measurable data, while Search Engine Optimization takes time to effectively develop and launch, as well as to begin to show any quantifiable results. So for companies preparing to invest in a more robust SEO and PPC management strategy, it makes sense to get one firm that can do both and will approach the two as synergistic, complimentary components of one campaign. Patrick Stevens online marketingppcsearch engine optimizationseo 2011-08-15 436 6
General Business Android Developers Aren't Shy About Marketing to Gay Consumers Image by closari via Flickr Smartphones running Google's Android operating system have been growing in popularity since first being introduced in 2005, and that means that Android's app market has been growing as well. With the growing popularity of the mobile app industry, the ease at which developers can add a product to Android's Market, and the relatively simple process of generating revenue, Android development has virtually exploded. So much so that many Android developers are beginning to embrace smaller niche markets such as gay consumers. Patrick Stevens androidconsumersdevelopersgoolgeMarketingoperating system 2011-08-09 764 3
Web Development How to Set up a Wordpress Blog for your Business If you run a small business or any enterprise for that matter, you need a website. We're well into the 21st century by now and current and future clients and customers expect you to have some kind of web presence. A decade ago, you'd need to hire a web developer to take care of this for you. Thankfully, that's no longer the case and anyone can set up a simple website with a Content Management System. The most popular CMS for blogs and websites is Wordpress. It's easy to install and configure, and the whole process can be accomplished in a few simple steps. Patrick Stevens blogdomain nameweb developerweb hostwordpress 2011-08-09 354 1
General Business 3 Habits of the Effective People Image via Wikipedia The first three Habits of the effective people are aimed at self-awareness and understanding of oneself. The second group of habits in the concept concerns the interaction of a person with other people. The topic is extremely complex and multi-layered. Before you continue, you must understand one very significant condition mentioned by the author, which states that the effective interaction with others can only be built on the basis of genuine personal autonomy achieved through the first three habits. Or, in other words, we can better interact with others only if we know who we are and have a good relationship with ourselves. Only then, we can truly turn our attention to the others and seek effective ways to interact with them. Patrick Stevens effective peoplesynergistictrustunderstandingwin/win 2011-08-01 401 4
Conferences Microsoft Making its World Partner Conference in Toronto a Repeat Event Image by Getty Images via @daylife Microsoft's Worldwide Partner Conference used to be a series of conferences held in various places around the world that showcased the work its global divisions did on behalf of the US-based tech giant. It has since unified its conference into just one large event, held in one area Microsoft serves and operates in, on a yearly basis in the middle of the summer. It was held in Toronto in 2004, and will be again next year. And perhaps that's Microsoft's way of apologizing to the city for fleeing its early-decade SARS outbreak -- or thanking it for uniting many conferences into just one event. Patrick Stevens global divisionsmicrosofttorontoworld partner conference 2011-07-25 555 1
Online MarketingWeb Development Finding Pay Per Click Management Help the Old Fashioned Way Image via Wikipedia The funny thing about pay per click management is that as a service centered on internet-based performance, you might think that using a powerful online search engine would be an effective way to generate a list of worthwhile PPC management firms. They operate on the web, after all; shouldn’t the web be how you find them? But because many excellent PPC management firms generate a lot of their business the old-fashioned way, through networking, personal connections, and references, they don’t always have the best search rankings. This makes firing up your browser and finding the right PPC company for your online marketing needs more difficult. Patrick Stevens managementonline search enginepay per clickppcsearch engine optimizationseo 2011-07-12 267 17