In the world of internet marketing Neil Patel is a legend so when he comes out with a free keyword research tool for Chrome, it's worth paying attention. Here's an overview of Neil Patel's UberSuggest Chrome extension.
Installing the UberSuggest Chrome Extension
To use UberSuggest you'll need to install it in Google's Chrome browser application. Once you've done so and activated it, whenever you perform a search it will go to work.
It shows the volume of searches in a box to the right of the search results and includes options to show Related, Suggestions, Questions, Prepositions and Comparisons options that will show additional information about the keyword you are searching for. Clicking on any of these takes you to the UberSuggest page on neilpatel.com where there are the full array of the tool's options can be found.
Doing Keyword Research
When doing keyword research a key part of the process is assessing the competition for that keyword. UberSuggest provides a number of metrics that help you to do this including an SEO Difficulty rating that was developed by Neil Patel specifically to show how hard a keyword is to rank for. The tool also provides traditional SERP rankings such as the Domain rating and number of backlinks for a particular site. One of the nicer features of the tool is that it shows the domain score and traffic just above the listing for each site returned in the search results.
The tool offers a traffic analyzer feature that displays accurate numbers on the traffic a site that you enter is receiving. This also provides SEO insights by showing which pages on the site have the best performance as well as the social sites the site is getting visitors from and the countries they are targeting. While UberSuggest doesn't explicitly analyze the overall link profile of a site, you can get data on a site's backlinks by clicking on a Backlinks button in the Main Overview section of the tool. This will give you a general idea of where the site's backlinks are coming from.