There has never been an election in the past that has been so encompassed by digital marketing, but it has become blatantly clear that those candidates that are focusing on digital marketing tactics are gaining a distinct advantage. Digital marketing is essentially trying to reach people and pull them to a certain vote, through various platforms on the internet, which is truly one of the most effective ways of marketing a campaign these days. This is due to the fact that most people spend a huge amount of their time on their computers, tablets, smart phones, and various other devices that all access digital platforms.