Cover of The Art and Science of Web Design

With the world turning more and more to the internet for things these days, it has become increasingly apparent to many business owners that there is no way to compete in today’s market without creating a strong online presence for yourself. Every company should have a website that is engaging and aesthetically pleasing in order to attract more customers from a wider set of backgrounds. Advertising through word of mouth and some forms of media have become primitive in the face of the online search engine. Nowadays, if someone wants something, all they have to do is search for it. That’s why it is so important to have a great website with lots of content. If you intend on making money and creating a name for your company, you have to create a strong online profile, and much of that involves having a great website. But unless you are schooled in the art and science of web design, you will find it very difficult to create the kind of website that you need in order to get people to visit it. For this reason, it might be wise to hire a good web designer. If you are looking for a good web designer to help create a great website for your company, then here are a few things that you should pay attention to as you start your search.

When you think about your site being hacked, you probably imagine an unmistakable notice, like a flashing screen with "HACKED" in large letters across the page. But in reality, you may not know that your web site has been hacked until much later on when a lot of damage has been done. Today's hackers are getting more sophisticated with the tools and methods they use to hack web sites. But knowing the signs and what to do in the event of a hack can help you to recover.

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During recent years in field of search optimization, there has been a push for SEO strategies to incorporate what is known as social media optimization. Older, more established companies that still go the way of the dinosaur will say that there's no verifiable impact because most social media provides links that are "nofollow" Though it was a relatively small test, the data behind this infographic shows otherwise.

We at TastyPlacement, Inc. decided to conduct a test of six similarly situated websites. While the results are not concrete, the tendencies that each nearly identical website displayed are signs that are trustworthy enough which to take note.

In fact, the results make sense once you take a look at each of them. It makes sense that Google, no matter how sophisticated its algorithms may ever be, will find that the most reliable search results are those which people manually "approve". The basis for Google Plus activity affecting search engine ranking therefore make sense, as does the amount of Google Followers, Facebook promotion and even Twitter tweets.

Many people find themselves extremely busy that they need to employ an assistant, but rather than hire a real person, many people are now turning to the help of virtual assistants.

What is a virtual assistant (VA)?

Virtual assistants are individuals who work from their own home office and are considered an independent contractor. These individuals are not technically an employee of yours, so they have their own equipment and pay their own benefits and business expenses. 

What are the benefits of hiring a virtual assistant for your online business?

Since virtual assistants specialize in their area of expertise, you will know that you are hiring an individual with the knowledge to take care of your business. They tend to have a firm grasp on their tasks and can perform well above your expectations. Virtual assistants can usually start the job without needing any training, unless you use a special software or program.
Virtual assistants are also more cost-effective. If you only need the assistant to work part time, you can have them work part time instead of hiring a full time employee. These individuals can also help alleviate your day to day responsibilities so you can spend more time focusing on your business.

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For every small business owner, having a website is a great asset to the rest of your endeavors, whatever they may be, and in order to make the most of all of your resources, you must do what you can to keep each arm of your business operating at its highest potential. In the old days, it was much easier, simply having to make sure that your shop was clean and you had a smile on your face when people walked in, but nowadays it is far more complicated than that.

Fawkes the Firefox and the Million Dollar Homepage guy (Photo credit: remisser)

With the rise of the online world, there are those individuals who have managed to capitalize on all the opportunities it brings to make their fortunes. Whether you sell Ford Mustang parts and classic Mustang parts, your own artwork or run a blog, you can learn from the lessons of these successful online entrepreneurs and apply them to your business.

Check out these unlikely success stories of online business.

Vhostit Web Hosting Logo ไทย: โลโก้ของ Vhostit Web Hosting (Photo credit: Wikipedia)

Beneath all the technical jargon and all the sales talk lies a trove of independent comments that either speak a case for or against any particular hosting service. Reviews are the best thing to sweep the web since search engines. Both are distant cousins, in that they help the decisions by providing information. In the case of the review, people with live accolades to vile rebukes will render a clearer picture.

There are two kinds of reviews that one should be on the look out for, the first is the ones that heap lavish praise on any particular service. The second is the one that is scorn directly from the Three Witches' cauldron. Both extremes may be amusing but should be discounted. It's the majority of opinions of any one service in a methodical business decision.

You probably know that SEO (short from search engine optimization) is actually the process of improving the visibility of a web page. You can do that using White Hat SEO techniques but this will take you a lot of time and all these methods won’t be enough to improve the visibility of your web page. But here comes the term Black Hat or in short SEO methods that are used for manipulating the search engines’ index. These techniques are cheaper and work faster than the ones known as White Hat. As you may suppose  Black Hat tactics are forbidden and often penalized because they do not follow the rules of the search engines. Cookie stuffing, page hijacking, keyword stuffing, link farms are the names of only a few of many others Black Hat techniques that are used nowadays. Imagine that you can make ten different articles with unique content from a single one. It sounds like a miracle, but this term is actually known as article spinning and of course belongs to one of the Black Hat techniques. Even though all these methods are often penalized by the search engines who can blame you for using them when this kind of SEO practices will save you not only time but also money and efforts.

How much do you know about the people that frequent your website?  If the answer is "Not much", then perhaps it's time to conduct a few online surveys and get an idea of the kind of person that enjoys your content. Understanding your visitors can help you to focus your web development efforts, and is also useful for attracting advertisers. The more information you can provide about your demographics, the more targeted the advertisements on your site can be.  Better targeting translates into more conversions, and hopefully more money from those ads.

The logo of the blogging software WordPress. Deutsch: WordPress Logo 中文: WordPress Logo (Photo credit: Wikipedia)

Seems like Wordpress is no stranger to the words 'top 100', as in April 2012 the popular blogging platform has found itself in familiar territory among the hosts that top bloggers favored most, for the second time in approximately four years.