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Advertising For Tech Blogs
Experienced online marketers agree that best type of advertising for tech blogs is the kind that draws in readers and answers their questions. Many people search through and read tech blogs for possible solutions to software problems or for related tips and shortcuts. Ads that are straightforward and concise are also recommended for bringing in readers of varying backgrounds when it comes to technology.
Advertising with Incentives
This type of advertising offers interested visitors some small reward from visiting a technology blog. Common tactics include pay-per-click ad campaigns and link exchanges with other blog owners. PPC ads are popular among web searchers who receive points or a small cash payment for viewing a blog's landing page.
Article-Based Advertising
Content that explains a technology concept or offers solutions to common problems is effective for drawing visitors to a tech site. Blog authors can submit articles to a content directory or a revenue-sharing site. Effective content leaves readers wanting to know more information.
Web Link Advertising
Links to a blog can also be listed on classified ad sites or in the blogger's email signature. One of the best ways to see success with this method is to keep the link's wording brief and compelling. When allowed, blog owners can also include the same link as a forum signature.
Advertising a tech blog effectively is a matter of placing links in the right places, creating great content and giving blog readers incentives for visiting. These tactics can make a difference for a tech blogger's credibility. They will also build a steady readership over time as long as a blog owner applies them consistently and takes reader feedback into account.